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Slide 1: Marketing With Twitter Urvi Mehta PR Easy www.PREasy.com Copyright 2010 PREasy.com LLC www.twitter.com/urvimehta
Slide 2: A Little Bit About Me Copyright 2010 PREasy.com LLC www.twitter.com/urvimehta
Slide 3: Agenda What is Twitter Creating Your Twitter Profile How To Find Prospects What to Tweet Out 3rd Party Applications to Use Final Tweetbits Copyright 2010 PREasy.com LLC www.twitter.com/urvimehta
Slide 4: What is Twitter? Twitter is a free Social Networking and MicroBlogging service that allows its users to send and read other users' updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length. Answers the question: What are you doing? Like a giant chat room, except you choose the people you follow Twitter is like IM, it’s casual, it’s personal, it’s instant gratification Copyright 2010 PREasy.com LLC www.twitter.com/urvimehta
Slide 5: Twitter Stats Twitter has over 50 million registered users 7 million unique visitors in February, which represents a stunning 1,382 percent growth since last year. Source: http://news.cnet.com/ Copyright 2010 PREasy.com LLC www.twitter.com/urvimehta
Slide 6: Twitter Lingo Tweet – a msg of 140 characters or less Hashtag – tweets that start with # (tracking) @replies – Message to user (public) DM – Direct Message (private) Re-Tweet (RT) – To post a copy of someone else's tweet on your own account. Copyright 2010 PREasy.com LLC www.twitter.com/urvimehta
Slide 7: Twitter 101 Create Your Profile Put your picture Customize background Twitbacks; TwitterBackgrounds; Tweetpages Introduce yourself Fill out profile completely Keywords in Bio (160 characters) Be a good conversationalist Listen, respond Contribute relevant, useful material Copyright 2010 PREasy.com LLC www.twitter.com/urvimehta
Slide 8: Business Credit Copyright 2010 PREasy.com LLC www.twitter.com/urvimehta
Slide 9: @SouthwestAir Copyright 2010 PREasy.com LLC www.twitter.com/urvimehta
Slide 10: What Big Corporations Do… Monitor brand perception Support current customers News Broadcast Deals Copyright 2010 PREasy.com LLC www.twitter.com/urvimehta
Slide 11: Brand Management Copyright 2010 PREasy.com LLC www.twitter.com/urvimehta
Slide 12: @starbucks Copyright 2010 PREasy.com LLC www.twitter.com/urvimehta
Slide 13: Support Current Customers Copyright 2010 PREasy.com LLC www.twitter.com/urvimehta
Slide 14: @ComcastCares Copyright 2010 PREasy.com LLC www.twitter.com/urvimehta
Slide 15: News Broadcast Copyright 2010 PREasy.com LLC www.twitter.com/urvimehta
Slide 16: @cnnbrk Copyright 2010 PREasy.com LLC www.twitter.com/urvimehta
Slide 17: Deals Copyright 2010 PREasy.com LLC www.twitter.com/urvimehta
Slide 18: @DellOutlet Copyright 2010 PREasy.com LLC www.twitter.com/urvimehta
Slide 19: What You Can Do… Spread your brand message Enable word of mouth marketing Gather and develop ideas Copyright 2010 PREasy.com LLC www.twitter.com/urvimehta
Slide 20: Step 1: Find Prospects Copyright 2010 PREasy.com LLC www.twitter.com/urvimehta
Slide 21: Twitter Directories Twellow Twitter Yellow Pages WeFollow GeoFollow TwitterCounter JustTweetIt Twibs Copyright 2010 PREasy.com LLC www.twitter.com/urvimehta
Slide 22: Twitter Search Copyright 2010 PREasy.com LLC www.twitter.com/urvimehta
Slide 23: Copyright 2010 PREasy.com LLC www.twitter.com/urvimehta
Slide 24: Strategies to Grow Followers Keep your profile updated Post 3-5 times a week with good, helpful content Follow Friday Start recommending people that you are following to your group. They will return the favor to their followers Re-Tweeting You are telling your followers that you're posting something that you found interesting from someone else. You give your followers the opportunity to check out the original Twitter user's profile in case they find that person's posts interesting and choose to follow them as well. Copyright 2010 PREasy.com LLC www.twitter.com/urvimehta
Slide 25: Step 2: Engage Community Copyright 2010 PREasy.com LLC www.twitter.com/urvimehta
Slide 26: @ChrisBrogan Copyright 2010 PREasy.com LLC www.twitter.com/urvimehta
Slide 27: @JimandKelly Copyright 2010 PREasy.com LLC www.twitter.com/urvimehta
Slide 28: What can you share Blog Posts Articles News What’s happening Events Tips Videos Podcasts Pictures Deals of the week New Product Copyright 2010 PREasy.com LLC www.twitter.com/urvimehta
Slide 29: www.stufftotweet.com Copyright 2010 PREasy.com LLC www.twitter.com/urvimehta
Slide 30: www.popurl.com Copyright 2010 PREasy.com LLC www.twitter.com/urvimehta
Slide 31: www.twitter.com/urvimehta Copyright 2010 PREasy.com LLC www.twitter.com/urvimehta
Slide 32: What can you promote Live Events Teleseminars Webinars Sales for Retail Store Slow at Restaurant – Send out a Tweet Affiliate Products Copyright 2010 PREasy.com LLC www.twitter.com/urvimehta
Slide 33: Black Finn Royal Oak Copyright 2010 PREasy.com LLC www.twitter.com/urvimehta
Slide 34: @MattBacak Promoting Marketing Madness Seminar Copyright 2010 PREasy.com LLC www.twitter.com/urvimehta
Slide 35: Use Favorites to Save Highlights Copyright 2010 PREasy.com LLC www.twitter.com/urvimehta
Slide 36: Save Testimonials Copyright 2010 PREasy.com LLC www.twitter.com/urvimehta
Slide 37: Automate and Manage Multiple Accounts Copyright 2010 PREasy.com LLC www.twitter.com/urvimehta
Slide 38: http://www.socialoomph.com/ Copyright 2010 PREasy.com LLC www.twitter.com/urvimehta
Slide 39: www.hootsuite.com Copyright 2010 PREasy.com LLC www.twitter.com/urvimehta
Slide 40: Status Updates Ping.fm Updates Twitter and other Social Networking Sites all at the same time www.ping.fm Copyright 2010 PREasy.com LLC www.twitter.com/urvimehta
Slide 41: TwitPic Easily post your photos and share them on Twitter www.Twitpic.com Copyright 2010 PREasy.com LLC www.twitter.com/urvimehta
Slide 42: www.yfrog.com Copyright 2010 PREasy.com LLC www.twitter.com/urvimehta
Slide 43: TwitHire Free Job listing board. Employers can promote their employment opportunities to social, savvy job seekers www.TwitHire.com Copyright 2010 PREasy.com LLC www.twitter.com/urvimehta
Slide 44: URL Shortners Tiny URL http://tinyurl.com/ Bit.ly http://bit.ly Snip URL (View Unique Clicks) http://snipurl.com/ BudUrl http://budurl.com Copyright 2010 PREasy.com LLC www.twitter.com/urvimehta
Slide 45: http://www.twitdom.com Copyright 2010 PREasy.com LLC www.twitter.com/urvimehta
Slide 46: Final “Tweetbits”… Be honest. Have fun. Don’t do hard sell Twitter about stuff that has to do with your business, and also Twitter stuff that helps people get to know you Get active and follow others. Share links, Insights, trends, things that are new, timely or current. Be personal. Efficient is the key to Twitter…. short & sweet. Copyright 2010 PREasy.com LLC www.twitter.com/urvimehta
Slide 47: Final “Tweetbits” (con’t) Respect the people you follow. Be interesting. Listen first, tweet second. Don’t waste words. Keep your Twitter updated and the followers will come. Stay up-to-date and you will reap the benefits. Look beyond the obvious (traffic, sales etc.) Add value. Build relationships. Think LONG term. Think before you hit send. 140 characters have the power to help, heal or be miss-understood. Copyright 2010 PREasy.com LLC www.twitter.com/urvimehta
Slide 48: Social Media Michigan Meetings on 3rd Thursday of each month Located in Livonia at EMU Campus Time: 6PM to 9PM First Meeting is Free ☺ March’s Topic: Mobile Marketing Copyright 2010 PREasy.com LLC www.twitter.com/urvimehta
Slide 49: Let’s Connect… Urvi Mehta Facebook: www.facebook.com/urvimehta Facebook Fan Page: www.facebook.com/socialmediagal Twitter: www.twitter.com/urvimehta LinkedIn: www.linkedin.com/in/urvimehta Blog: www.urvimehta.com PREasy: www.preasy.com Social Media Michigan: www.socialmediami.com Copyright 2010 PREasy.com LLC www.twitter.com/urvimehta
Slide 50: Copyright 2010 PREasy.com LLC www.twitter.com/urvimehta