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Slide 1: Building Awareness. Fostering Innovation. Competing Globally. Developing New & Innovative Ideas in our Local Manufacturing Sector
Slide 2: Waterloo Region Overview
Slide 3: Waterloo Region Waterloo recognized as World’s Most Intelligent City in 2007. Quick Facts • • • • Population of approx. 480,000 $21.5 billion GDP (2006) 150 research institutes $347,172 million in private sector and $200,099 million in public sector R&D expenditures (2005) Canada’s 10th and Ontario’s 4th largest urban area •
Slide 4: Diverse Mfg Community Highest concentration of manufacturing jobs in the country 16.5% Ontario 13.9% Canada 26.3% Waterloo Region  1,000 manufacturing companies  62,000 manufacturing workers • Accounts for 1 in 4 of regional jobs • 31% of regional activity • Generated $12 billion in economic • • • activity Earned 24% higher wages than Ontario average Contributed $652 million to Provincial & Federal income taxes Supported $170 million in municipal property taxes Diverse Industrial Mix A strength of the Waterloo Region Source: Statistics Canada, Labour Force Survey; CAW Research Department
Slide 5: 2000 - A Steady Decline 6,900 manufacturing jobs lost from 2000-2007 across a range of different industries including textiles, paper, metal, auto parts and furniture Represents: •10% decline in all manufacturing jobs in the Waterloo Region •$357 million less in annual payroll spending •$72 million lost in annual federal and provincial income taxes •$18 million lost in annual contributions to CPP and EI programs Manufacturing Jobs Critical to the local economy 7% loss in manufacturing employment in past 18 months Source: 2006 Statistics Canada, Labour Force Survey; CAW Research Department
Slide 6: What is MIN?
Slide 7: Online Manufacturing Community • To help globally through improved collaboration, knowledge sharing and professional networking.ocal manufacturers compete
Slide 8: Mission To create an online community that connects key stakeholder groups within the Waterloo Region manufacturing sector in an effort to create a more responsive and globally competitive manufacturing community through improved networking, collaboration & knowledge sharing.
Slide 9: Using New Web 2.0 Tools Messaging Forums easy tagging videos WIKI blogs RSS contacts SaaS Member Directory bookmarking rating podcasts Search commenting Email Alerts
Slide 10: Three Primary Services Professional Networking • • Member Directory Personal Profiles Business background Skills Expertise Contact Info. Marketplace • Advertising - Keyword - Rich Media - Homepage Service Provider Directory Job Board - Recruiting Ask an Expert Classified Ads* Online Auction* • • • • • • • • Knowledge Sharing Resource Centre Wikipedia for Mfg • • • “One to One” Messaging Peer Connections Peer Groups By sector By issue By role • • • • • Publications Videos Podcasts Event Listings Newsfeeds Local, regional and national • • Expert Bloggers Event Calendar Conferences Workshops Seminars Blogs Polls
Slide 11: Why Manufacturing? Largest Contributing sector to Canada’s GDP
Slide 12: What is the Structure?
Slide 13: Membership Structure Advisory Board Members
Slide 14: Advisory Board Advisory Board($5,000 per seat) 20 seats Chair plus 19 local seats Sub committees (funding, content, branding, membership, governance) Members are selected based on their role, contribution or support of the regional manufacturing community Local manufacturers Local government and agencies Academic institutions Service providers Not for profit associations & consortiums Strategic direction Promote awareness Develop funding - $50,000 minimum per year Memberships, partnerships, sponsorships Role -
Slide 15: Advisory Board All major stakeholders groups represented - Government, academic, manufacturing, consortiums/associations
Slide 16: Executive Director Role - Appointed and funded by the Advisory Board - The Executive Director, is a high profile individual within the manufacturing sector - Acts as the local spokesperson for the MIN, and its “champion” within the community - He/she personally visits many of the manufacturers and solicit their support of the network by joining, using, and if able, offering some corporate financial support of sponsorship - Develop key partnerships including content, expert bloggers and sponsors
Slide 17: Technology Provider MIN is powered by IGLOO Inc. technology Community Platform SaaS Community facilitation and support Over 1,000 organizations using IGLOO: Motorola (private) Blackberry Partners Fund™ RBC (private) Concerro IGLOO.org PolicyNet ENTRENET Trudeau Foundation ACUNS Gairdner Foundation
Slide 18: What are the Key Resources?
Slide 19: What’s New The What’s New area allow MIN members to quickly see what’s new within the MIN community over the past 48 hours. Members can see new events, blog posts, online discussions, latest members and more.
Slide 20: Member Directory One of the most powerful features of MIN is the ability to network. Every member can create a professional profile which is displayed in the Member Directory. Using the directory, members can create connections with peers; send quick messages; find expertise and more.
Slide 21: Region-Wide Search The MIN community search crawls every manufacturing web site in the region. This means that you can find any company, product or service related to manufacturing in the region right from the MIN. Every manufacturer also receives a free advertising on the search results page for their company.
Slide 22: Resource Centre The Resource Centre is your “wikipedia” for manufacturing in the Waterloo Region and beyond. It is an ideal resource for finding publications, videos, web sites and/or important links. Every member of MIN can share knowledge, expertise and links with other members.
Slide 23: Job Board The MIN job board allows regional manufacturers to search and post job openings for free. MIN has partnered with a variety of recruiting agencies and career centres to provide additional jobrelated resources to the MIN members.
Slide 24: Expert Bloggers MIN has secured experts in a variety of business fields to blog on a variety of topics related to manufacturing. Members can read, post, comment and rate opinions from local manufacturing experts.
Slide 25: Event Calendar Every member of MIN can post upcoming events in the Event Calendar. This may include conferences, seminars, workshops and more. Members can simply subscribe to the calendar and receive regular email updates on upcoming events.
Slide 26: News Feeds Members can keep up on the latest manufacturing news. The MIN offers access to up-to-the-minute news articles harvested from thousands of local , Canadian and international news feeds. Members can browse, read, bookmark or create an RSS feed to their favorite news sources.
Slide 27: Company Directory Every MIN member organization receives a free corporate profile which is published in the Company Directory. This is an ideal resource when you are looking for specific products or services manufactured in the Waterloo Region. Company profiles can be searched or browsed by industry sector or alphabetically.
Slide 28: Discussion Groups Members can set up or join “peer to peer” discussion groups. Groups are ideal for discussing issues related to a specific sector, role or function within your company or the industry.
Slide 29: Sponsorship, Advertising & Linking Programs
Slide 30: Sponsorships Gold • The GOLD PARTNER program is the most prestigious partnership level within the MIN community. This sponsorship is only available to 20 companies each year. It provides an exclusive way to support and promote innovation in the manufacturing sector in the Waterloo Region. $12,000 per year Silver • The SILVER PARTNER program is ideal for organizations looking to promote their company, products and service to MIN members while helping to promote innovation in the manufacturing sector in the Waterloo Region. $6,000 per year Bronze • The BRONZE PARTNER program is our most cost effective level aimed at smaller organizations looking to promote their company, products and services to MIN members while helping to promote innovation in the manufacturing sector in the Waterloo Region. $3,000 per year
Slide 31: Advertising Key Word Ads The KEY WORD ad program is the most cost effective form of advertising on the MIN. Ideal for companies with limited resources and/or budget or companies advertising a new product or service. KEY WORD ads are 15 word text ads which are placed on any search results page. Rich Media Ads The RICH MEDIA ad program is ideal for companies who want to advertise using rich text formats like graphics, Adobe Flash and video. RICH MEDIA ads are placed on selected sub pages with the MIN community. Home Page Ads Sample Rich Media Ad The HOME PAGE ad program is our most prestigious advertising program. Advertisers can choose from either a SPOTLIGHT or WATERMARK ad which are placed on the MIN homepage.
Slide 32: Link to Us Program Program Details • • • Free program All member organizations can participate in the Link to Us program • Showcase support for the community and help raise awareness The MIN team have created a collection of member badges that can be added to your web site • Including all of the html code • Members simply choose the badge that best represents their membership type and add the code to your web site Badges:
Slide 33: 1.877.ON IGLOO www.igloosoftware.com The Waterloo MIN online community is powered by IGLOO Software. We develop online business communities, a powerful solution for team collaboration, managing a small project or creating a public website. www.waterloomin.com Our free edition is ideal for companies that need an inexpensive, yet future forward solution. No need to hire a team of developers or marketing consultants - we even host the solution free of charge. Start now at www.igloosoftware.com/free.