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Slide 1: TIFFANY & CO. http://www.tiffanyjewelrylife.com
Slide 2: Interesting Facts • Founded in 1837 by Charles Tiffany and John Young as Tiffany & Young in New York City • First day’s sales totaled $4.98 • The first Tiffany’s catalog was published in 1845 • In 1853 Charles Tiffany took control of the company and renamed it Tiffany & Co. • In 1885 Tiffany & Co. revised the U.S. Great Seal which can now be seen on the onedollar bill • The Super Bowl trophy was designed by Tiffany’s in 1967
Slide 3: Mission • Tiffany’s is dedicated to supporting organizations who are environmentally responsible, specifically in the areas of mining, coral reef conservation and land protection • The company also has a tradition of promoting America's premier cultural institutions and supporting the decorative arts. • Dedicated to timeless design and style, not caught up in fashion trends
Slide 4: Target Market • Middle-High income, upper class, status-oriented • Discerning customers who appreciate the finer things in life and the emotional pleasure of owning the best there is. • Advertising directed toward women, knowing that mostly men will be making the purchases • Rings start at relatively affordable level ($1,000) and go up to over a million dollars
Slide 5: Markets • 39% of 2004 sales were outside the united states • Stores in: Brazil, Europe, Australia and Asia • Stores are located in larger cities while the catalog and internet cater to non-urban customers
Slide 6: Financial Highlights
Slide 7: Competitors • No major direct competition in Portland • Intratype: – Jewelry specialty stores ( Ben Bridge, Kay, Shane Co.) • Intertype: – Sak’s 5th Avenue – Nieman Marcus – Nordstrom
Slide 8: Sources http://www.tiffanyjewelrylife.com tiffany jewelry online is your best discount tiffany & co jewelry provider