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Slide 1: SOCIAL MEDIA MARKETING NIKOS DRANDAKIS - SOCIAL MEDIA CONSULTANT
Slide 2: THE FUTURE IS HERE it’s just not evenly distributed yet...
Slide 3: blogs,social networks, wikis,forums, youtube, facebook, search engines, podcasts
Slide 4: “Social Media is people having conversations online”
Slide 5: (online) Marketing has shifted. It’s no longer on two domains
Slide 6: a) Corporate Website
Slide 7: b ) G oogle Traffic
Slide 8: blogs,social networks, wikis,forums, youtube, facebook, podcasts, twitter
Slide 9: why should you care ?
Slide 10: it’s BIG
Slide 11: it’s BIG
Slide 13: of most buying decisions have started online one way or another 90%
Slide 14: anyone can influence anyone
Slide 15: friendship is no longer local or face to face
Slide 16: new influencer ecosystem fundamentally changed how we buy products - services
Slide 17: the Internet tribes Source: Forrester Research
Slide 18: “ there is no demand for messages Doc Dearls ”
Slide 19: “ in this new marketing era, every company interaction, product, service, or announcement, is perceived as a form of media Seth Godin ” Content Content Content Content
Slide 20: your media
Slide 21: your media
Slide 22: out of control
Slide 23: Social Media The Cryptonite case
Slide 24: Social Media The Cryptonite case
Slide 25: Social Media
Slide 26: Social Media The Cryptonite blog
Slide 27: out of control
Slide 28: Customer Generated Advertising
Slide 29: Customer Generated Advertising
Slide 30: out of control
Slide 31: new forms of cooperation enabled by new technologies create new forms of wealth
Slide 35: out of control
Slide 36: my.starbucks
Slide 39: how to start?
Slide 40: don’t run away
Slide 41: let go
Slide 42: listen
Slide 43: negative isn’t necessary bad
Slide 44: join in
Slide 45: help them share you
Slide 46: speak their language
Slide 48: Thank You! Nikos Drandakis