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Slide 1: Summary Ten years marketing analytics experience with expertise in segmentation strategy, consulting, predictive modeling, business intelligence, web analytics, behavioral analytics, Search Engine Optimization and Search analytics, data integration, analytic data mart development, business process optimization and campaign management, project management in the Insurance, Telecommunications, Healthcare, Utility and Non-profit sectors. Technology SEO, Social Networking, SAS (pc and Unix), SPSS, SAS SQL, SAS Enterprise Miner, SPSS Clementine, Unica Affinium Campaign (basic skill level), Net Insight and Affinium Model (expert skill level), Google Analytics, AdWords, Blogspot, Quadstone, WebTrends and additional data mining and business intelligence tools. Education M.S., Economics University of Illinois at Chicago (Coursework component completed towards PhD, Business Economics/Econometrics focus) B.A., Political Science/International Studies Indiana University of PA Professional Experience Chicago-based Management Consulting Company Senior Consultant February 2007 to Current Integrate data to create analytic datamarts and build predictive and segmentation models to determine highest predicted likelihood response, churn, and lifetime value for multi-channel campaigns. BPO, project management, web usability, demonstrated web analytics and effective SEO. TXU Energy Senior Operations and Analytics Analyst May 2006 - March 2007 SAS, SPSS, SQL data queries, data integration from multiple systems to support business analysis of South Texas Consumer Market from a credit and collections perspective. Also tracked marketing campaigns in this market, used segmentation regression and to identify segments and drivers of charge off behavior, segments were used for profiling and targeting with products and treatments aimed at reducing bad debt. Call center data (rfm variables, call type) used with transactional and demographic variables to support analysis. Accenture Senior Consultant – 2 projects February 2006 to May 2006 Sprint/Nextel and MSN analytics segmentation strategy projects. eLoyalty Senior Consultant
Slide 2: 2005 - 2006 Database marketing analytics consultant, worked primarily with large national health insurers, working with customer segmentation, member advocacy, measurement of wellness and disease management initiatives, designing and implementing from a process, technical and analytical approach customer satisfaction and retention programs. Work with SAS, SPSS, Access, Excel, Brio, data extraction, aggregation and integration, data analysis, segmentation ,clustering and profiling, survey design, client interviews, CHAID, logistic, presentations. Work extensively with various types of healthcare data: claims, Rx, enrollment, transaction, customer satisfaction survey, dental and vision data to support analysis. Worked at three major health insurers on 3 related projects. Allstate Corporation Database Marketing Manager 2002 - 2004 Responsibilities include analysis, ad hoc reporting, some predictive modeling (logistic, CHAID, CART), list generation, campaign tracking and measuring lift, trends by product, segment and distribution channel for financial and insurance products, customer profiles, emerging market analysis, project management of external technical consultants, analysis executed with SAS, SPSS, basic SQL and Enterprise Miner. Served as core team member on two Six Sigma efforts. Campaign measurement of direct mail and national print ad/FSI campaigns for P & C products. Emerging markets analysis, targeting and measurement. University of Illinois at Chicago Economics 365 – Economics of Risk and Insurance 2003 evening class while working at Allstate Taught undergraduate level Economics course with 40 students at UIC during the evenings, while working at Allstate. Course focused on all aspects of insurance, reinsurance, life, health, annuity products, valuation, risk and related economic models. Quadstone Senior Consultant, Financial Services and Telecommunications 2001 - 2002 Projects related to predictive modeling, visualization and credit scoring software. Built analytic datamarts, predictive models for marketing, targeting and strategy development. Project management and client consulting. Group 1 Software Product Analyst for Model 1 (Affinium Model) 2000 - 2001 Technical presales support to sale of automated data mining tool offering linear, logistic, Bayes, CHAID, CART and Neural Net algorithms for response, cross sell, segmentation and life time value modeling. Data analysis, cleansing, manipulation, consulting, presentation, recommendation, and product support to clients. Product management and predictive modeling. Digitalwork.com Customer Usage Analyst 2000 Web analytics and SEO specialist for dot com. Customer segmentation, loyalty program modeling, prospect and customer targeting.
Slide 3: Commonwealth Edison Load Forecasting Analyst 1999 Short-term electricity forecasting with neural network software including Load Vision, LoadStar and NDMetrix. Worked as member of small team to develop pre- and post-deregulation control area forecasts for the Illinois power market, monitored switching rates, and usage settlement used for billing for new providers. Analysis of customer segment (commercial, residential, lighting, railroads, etc) usage. Berlitz School of Languages and Language Schools International Language Instructor and Methodology Teacher Trainer Germany, South Korea and Washington, DC1994-1997 U.S. Peace Corps 1992-1993 Secondary Level Teacher and Peace Corps Volunteer Namibia, Southern Africa Other 2007 Advisory Board Member: Chicago Data Strategy Group www.chidsg.com Member of the American Statistical Association 2007 Founder of Core Analytics, LLC and clickinsights.com (prior consulting companies) Formal Professional Technical Training SAS Institute: Programming I, II, III, Enterprise Miner for Predictive Modeling, Decision Tree, Logistic Regression, SAS SQL Unica: Affinium Campaign, Affinium Model, Net Insight, Cognos ReportNet SPSS: Cluster Analysis, Decision Tree Analysis, Data Manipulation, Advanced Modeling with Clementine, Text Mining tools Learning Tree Intl: SQL Queries for Database Professionals, Learning Tree Intl.