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Sample Social Media Marketing Plan Summer 08 



Sample Social Media Marketing Plan Summer 08

 

 
 
Tags:  media 
Views:  1346
Published:  January 10, 2010
 
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Slide 1: New Media Project Copyright We ROCK 4 Kids! and UCSD Extension 2008 May not be used without permission
Slide 2: POST People Objective Strategy Technology
Slide 3: People Target audience: Moms that are interested in their families’ health and well-being Forrester’s Social Technographics Profile indicates: Moms are less likely to be Creators, yet participate as Critics more than the rest of the population Almost half are Joiners Over half are Spectators Data from Forrester Research Technographics ョ surveys, 2007. For further details on the Social Technographics profile, see groundswell.forrester.com.
Slide 4: Objective To gain donations for the healthy snacks and building tracks program
Slide 5: Strategy Create an online community for moms that potential sponsors will want to market to.
Slide 6: Technology A website where moms can meet in cyberspace with a ● Calendar of events ●Forum ● E-Newsletter ● Polls ● Advocacy ● Blog ● Photo/video gallery
Slide 7: Blog What? • The blog will talk about food, cooking, health and fitness. How? • Specialists will blog twice a week about health and fitness subjects. Why? • Tips from specialists are valuable and will generate traffic to the website.
Slide 9: Web Forums What? • Web application for holding discussions and posting usergenerated content How? • Moms can use it as a way to exchange information about their kids, asking questions and advices from others moms Why? • It is an excellent tool to learn from another mom’s experience, to share concerns, to make a community and allow the mom’s help each other.
Slide 11: Calendar Events What? • A guide to locating events. How? • Disseminate dates and locations for future events on the website. Why? • Increase participation.
Slide 13: e-Newsletter What? • Publication delivered electronically via email about one main topic that is of interest to its subscribers How? • We Rock 4 Kids selects one important topic per month and sendd the e-newsletter to moms and teachers Why? • Share ideas and resources and receive expert advice. Space to promote sponsors and partners’ brands.
Slide 15: Polls What? ● A survey of public opinion from a particular sample How? ● Put a poll on the first page of the website with a specific topic. e.g. First Poll : What would you like to name our mom’s community? Second Poll : What is your child’s favorite snack? Third Poll : How many hours do you exercise with your children? Why? ● Moms are great critics and polls are a way for them to have input.
Slide 17: Photo/Video Gallery What? ● Special section for photos and videos How? ● Post “Before and After” pictures of the tracks. Post pictures with children playing and having fun on the tracks. Why? ●A picture is worth a thousands of words.
Slide 19: Advocacy What? ●Members can check useful information of government and local civic groups How? ●New topics are updated and displayed on the site. Put links to city and school websites providing users with current regulations and policies regarding children’s health. Why? ●A wide range of information support will help the activity
Slide 20: The California Food Guide is a collaborative project between the California Department of Health Care Services, California Department of Public Health, and the Inter Agency Nutrition Coordinating Council. California Project LEAN (Leaders Encouraging Activity and Nutrition) (CPL) is a joint program of the California Department of Health Services and the Public Health Institute focusing on youth empowerment, policy and environmental change strategies, and community-based solutions.. http://www.californiaprojectlean.org/views/Learn_About_California_Project_LEAN.asp DHCS’ mission is to preserve and improve the health status of all Californians. DHCS works closely with health care professionals, county governments and health plans to provide a health care safety net for California’s low-income and persons with disabilities. http://www.dhcs.ca.gov/Pages/default.aspx
Slide 21: How to generate traffic? ●Display ads in Family Magazine. ● Pitch story idea to Family Magazine for feature article. ● Submit news releases to the business and health sections of local print media: The Reader, San Diego Union Tribune,City Beat,San Diego Magazine… ● List events in calendar sections of social media: SDBackyard.com, DiscoverSD.com, Eventful.com and Going.com. ● Contact local PTA groups. ● Participate in local sport activities.
Slide 23: TIMETABLE NEW MEDIA PROJECT 2008 2009 November 1H 2H December 1H 2H January 1H 2H February 1H 2H March 1H 2H 1H April 2H Actions Product Target Goal September 1H 2H October 1H 2H 1H 1.- Previous Analisys WE ROCK 4 KIDS 2.- Strategies 3.- Project Development Blog Web Forums Carlendar Events 4.- New Media Technology e-Newsletter Polls Photo/Video Gallery Advocacy 5.- Generate Traffic and Maintenance We Rock 4 Kids Moms (Critics, Joiners and Spectators) Generate Traffic Share and Help Information Spread the idea, Information Participation (critics) Visual examples Support Activity TIMETABLE NEW MEDIA PROJECT NEW MEDIA PROJECT TIMETABLE 2008 2008 November Goal December 1H 2H 1H 2H September January 1H 2H February October 1H 2H November March 1H 2H December April 1H 2H 2009 January May 1H 2H February June 1H 2H March July 1H 2H August April 1H 2009 Product Actions Target Product Goal September Target 1H 2H October 1H 2H Ma 1H 2H 1.- Previous Analisys 2.- Strategies WE ROCK 4 KIDS 3.- Project Development Blog Web Forums Carlendar Events 4.- New Media We Rock 4 Kids Technology Moms (Critics, Joiners and e-Newsletter Spectators) Polls Generate Traffic Share and Help Information Moms (Critics, Joiners and We Rock 4 Kids Spread the idea, Information Spectators) Participation (critics) Visual examples Support Activity Generate Traffic Share and Help Information Spread the idea, Information Participation (critics) Visual examples Support Activity ums r Events tter deo Gallery y ce Photo/Video Gallery Advocacy 5.- Generate Traffic and Maintenance
Slide 24: Associated Costs ●Website development and maintenance ● Video production and editing ● Advertising/promotion ●Executive training
Slide 25: CONCLUSION •First listen. •Start small, but plan for a larger presence. •Reach out to your most active customers. •Plan to drive traffic to your community. •Let your customers lead you.

   
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