Slide 1: PUT
YOUR BRAND
HERE!
Slide 2: the problem.
It’s harder than ever to get noticed.
2
Slide 3: the problem.
It’s harder than ever to get noticed.
2
Slide 4: the future.
3
Slide 5: the future.
1/4 of all Americans are “Digital Natives” (13-26yo).
3
Slide 6: the future.
1/4 of all Americans are “Digital Natives” (13-26yo).
For them, the Internet, mobile phones, & 24-hr TV have always existed.
3
Slide 7: the future.
1/4 of all Americans are “Digital Natives” (13-26yo).
For them, the Internet, mobile phones, & 24-hr TV have always existed. They spend more time online than watching TV.
3
Slide 8: the future.
They have about 10x as many online friends as real ones.
1/4 of all Americans are “Digital Natives” (13-26yo).
For them, the Internet, mobile phones, & 24-hr TV have always existed. They spend more time online than watching TV.
3
Slide 9: the future.
They have about 10x as many online friends as real ones.
1/4 of all Americans are “Digital Natives” (13-26yo).
For them, the Internet, mobile phones, & 24-hr TV have always existed. They spend more time online than watching TV.
They use a social network DAILY.
3
Slide 10: the future.
They have about 10x as many online friends as real ones.
1/4 of all Americans are “Digital Natives” (13-26yo).
For them, the Internet, mobile phones, & 24-hr TV have always existed. They spend more time online than watching TV.
They use a social network DAILY.
They send 50-100 SMS messages per DAY.
3
Slide 11: And they don’t care about “ads”.
4
Slide 12: And they don’t care about “ads”. They care about what their friends think.
4
Slide 13: Guess what their friends think of this?
5
Slide 14: the opportunity.
17
Million iPhones sold to date
source: The Apple Blog, December 2008
6
Slide 15: 30%
source: Fortune, December 2008
iPhone’s share of the US smartphone market (and growing rapidly)
7
Slide 16: 500
Million iPhone apps sold since July 2008
source: The Register, January 2009
8
Slide 17: $1
Million Daily sales of iPhone applications
source: The Register, January 2009
9
Slide 18: 13% vs. .3%
source: Nielsen Mobile, September 2008
Typical response rate for mobile campaigns vs. online ad campaigns
10
Slide 19: 370,000
(first 2 weeks of the campaign)
Number of downloads of Audi’s A4 Driving Challenge iPhone application
source: Audi of America, September 2008
11
Slide 20: #1
Zippo’s Virtual Lighter iPhone app ranking in iTunes app store
(Top free apps, Lifestyle category)
source: iTunes, February 2009
12
Slide 21: “Branded iPhone apps are the perfect product & entertainment mash-up.”
•Prolonged
& repeat
brand engagement
•High •Not
WOM/viral value
perceived as advertising
13
Slide 22: “iPhone users are young, rich & tech-savvy.”
- ReadWriteWeb, April 2008
14
Slide 23: • 2x
more comfortable with mobile advertising than other smartphone users • 50% under age 30 • HHI 40% higher than US median • 93% have used the App Store • 73% have >5 apps
15
Slide 24: example:
Audi’s A4 Driving Challenge application
“Users invited the brand onto their iPhone, engaged with it regularly and for relatively long periods of time, and talked about it with friends.”
- Jamie Scheu, Hill Holiday
16
Slide 25: the solution.
•A
branded iPhone app—in a matter of a few weeks (& at a fraction of the cost*) • Social features built-in to drive viral/buzz • Basic tracking & analytics
*Compared with industry average cost for premium app development.
17
Slide 26: the benefits.
• •
The fastest, most affordable way to get a branded iPhone app to market Reach a desirable market segment (affluent, tech-savvy youth) & keep them engaged Enable brand loyalists to express their brand affinity Extend your presence to a platform with 24/7 access to consumers— where shopping & sharing are literally one click away Low risk, high appeal, massive buzz potential BONUS: We’ll create a branded virtual web gift with every app
• •
• •
18
Slide 27: the keys to success.
• Entertainment,
utility, & social value.
Successful apps don’t sell—they entertain, engage, and connect. “A good app is something that really saves you time—or really makes you want to waste it.”
• Simplicity.
The iPhone is synonymous with simplicity. Your app should be too.
• Buzz-worthiness.
People should want to blog/tweet/email about your app. But most of all, they should want to show it off to people offline.
19
Slide 28: Get in on the conversation.
For more information about branded iPhone applications or virtual web gifts, please contact: Maxine Manafy VP, Business Development maxine.manafy@viximo.com Marta Kagan VP, Marketing marta.kagan@viximo.com
20
