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Slide 1: Features and Benefits of Enterprise Social Networks There are many things that add up to a company’s image and reputation. Two essential elements are the company culture and morale. Every office space is reflective of the culture that pervades through the company and speaks a lot about the management, working environment as well as the workforce. The term Enterprise Social Network is often taken these days, when we talk about the topic of organizational culture and moraleThe key reason for this is that these networks enable organizations to engage with their workforce, built a more universal and pervading culture and build a more cohesive work environment. This is all, perhaps, just starters to much more concrete business benefits – faster access to talent and information, better collaboration across geographies and thus a greater speed of execution. A simple start to a enterprise social network could be a company-wide social intranet Such an intranet can help the workforce to establish stronger bonds among its members. It can enable the management to take note of, perhaps for the first time, top contributors and performers. It can let employees voice up their ideas, opinions and feedbacks on multiple official issues. Such an open forum is perhaps the main ingredient of any social network established to build a strong culture. As a result of which, the volume of e-mails reduce as the process encourages innovation and makes it possible for employees to share necessary data with others. Organizations can witness a suite of advantages from the enterprise social networks. . If you want to establish one within your enterprise, a good practice would be to start small: spot 2-3 business segments, departments or teams and see if the network can help these teams perform their work better and overcome current challenges. One can start by taking into consideration the challenges, and then go over to the business units that have scopes as well as limitations. Post that, you can go on to the procedures that would enable the situation to recover in a positive way. One more important step is to supervise and track with the suitable metrics. The conventional web metrics can often prove to be ambiguous and deceptive, whilst evaluating the enterprise social network. Not all social business software can perform the task accurately and efficiently. The overall page views, log-ins, and other activity stages consist of indispensable data that imply whether the roll-out is aptly planned or not. A preferred way for estimating the ROI on the enterprise social network is by looking at a long-run view of the business, and by considering specific, measurable business goals such as increase in leads, sales, faster time to market, quick response time to customers etc. Know more on: Business social network Enterprise microblogging