Slide 1: Corporate Social Media Strategies
Scott Lake ThinkSM / SWIX
scott@swixhq.com @scottica
Tuesday, March 2, 2010
Slide 2: Tuesday, March 2, 2010
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Slide 4: Standard SM Toolkit
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Facebook Twitter Youtube Flickr LinkedIn Blogs
Tuesday, March 2, 2010
Slide 5: Challenge
We all know how to use SM on a personal level but we don’t how to use it on a corporate level.
Tuesday, March 2, 2010
Slide 6: Here is what SM can offer
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Marketing and promotion Public relations Corporate communications Crisis management Customer support Buzz generation Community
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Slide 7: Process of unlearning
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It doesn’t replace traditional marketing It requires an ongoing commitment It’s not easy to implement It’s rarely an overnight success
Tuesday, March 2, 2010
Slide 8: Most clients want one of these
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Social media policies (boring) Social media strategies (fun) Campaign development (fun) Content creation (it depends) Buzz creation / PR (fun)
A lot of the time, they don’t know what they want - they just want social media
Tuesday, March 2, 2010
Slide 9: Look for opportunities where...
1) SM can add to existing marketing efforts 2) SM can extend current business models
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Slide 10: Biggest Hurdles
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Give up too early Unrealistic expectations Not enough resources Think it looks easy
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Slide 11: SM Communications Strategies
Tuesday, March 2, 2010
Slide 12: SM Communications Strategies
Communicating with your clients
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How do they currently communicate with you? How do they want to be communicated with? Determine the appropriate toolset Push out information
Soliciting client feedback Blogs, discussions, wikis, online surveys Use multiple methods and amalgamate results Pull in feedback
Tuesday, March 2, 2010
Slide 13: SM Communications Strategies
Communicating with your external community
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Tuesday, March 2, 2010
Know where your target community is and go there Have a strong presence so you can be found Listen to what is being said about you in social media Engage in the conversation Disseminate your message across as many media as possible
Communicating with the media Social Media Press Release Use deconstructed news for better control over the message
Slide 14: SM Marketing Strategies
Tuesday, March 2, 2010
Slide 15: SM Marketing Strategies
Determine your goals
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Improve client satisfaction Provide another channel of communications Become a leader in your field in the use of social media
Research similar organizations How are other organizations being successful using social media? Are their goals the same as yours?
Audit your current resources Images, videos, podcasts, events, video opportunities, traditional marketing resources, campaigns
Tuesday, March 2, 2010
Slide 16: SM Marketing Strategies
Strategy and Campaign Development
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Overall SM Marketing strategy Campaign-specific strategy Apply appropriate toolset to each strategy
Allocate the appropriate resources Give them access to the proper equipment Make sure you have dedicated resources with specific responsibilities Choose the right people!
Tuesday, March 2, 2010
Slide 17: Some Amazing Campaigns
Tuesday, March 2, 2010
Slide 18: Ikea: Store Launch
The secret is to get creative and do something new
Tuesday, March 2, 2010
Slide 19: Evian: Live Young
45,166,109 online views worldwide. http://www.youtube.com/watch?v=_PHnRIn74Ag
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Slide 20: Breast Cancer Awareness
Breast Cancer Awareness - 3 Million Views http://www.youtube.com/watch?v=OEdVfyt-mLw
Tuesday, March 2, 2010
Slide 21: Thanks
Scott Lake ThinkSM / SWIX
scott@swixhq.com @scottica
Tuesday, March 2, 2010
