Slide 1: Instinctiv Media Labs
Introductory Presentation
Slide 2: User Experience Lacking
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Slide 3: Instinctiv Personalizes Your Music Experience
Change the way users listen to music on your device with only one button
Slide 4: Instinctiv Shuffle
•
Pay attention behavior
to
user
•
Sophisticated technology hidden behind a simple button press
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2-way learning process
Slide 5: 1
Skip Less. Play More.
Consecutive plays before skipping
Percent of all playback
61
31
2
8
Random shuffle
Instinctiv shuffle
Random shuffle
Instinctiv shuffle
Transforms shuffle from little-used feature into dominant mode of playback
Slide 6: 1
Impressive User Adoption
• 10% of available market in one month • #1 app on iPhone before introduction of closed system • 99.4% user retention rate • 2.5X as many users passed on firmware upgrade to keep shuffle application
Instinctiv increases device stickiness
Slide 7: Global Reach The Instinctiv Shuffle is in 128 countries
Slide 8: Positive Press for Instinctiv Shuffle
"I'm convinced that Instinctiv Shuffle is absolutely badass” -Darryl
Slide 9: Bottom Line: People love it
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Slide 10: Software-Driven UI Helps Differentiate Devices
What differentiates successful devices?
Intelligent UI that improves the user experience • T9 for keyboards • Touch-sensitive clickwheels • “Pinch & drag” for touchscreens • Song fingerprinting for radio • Instinctiv for smart playback
Software-driven UI maximizes the value of each interaction
Slide 11: Ongoing Projects to Extend Instinctiv Technology
Music Shuffle
Smart Radio
Search
IPTV Shuffle
Slide 12: Business Model
• Revenue model is software licensing • Seeking mobile devices, carrier and appliance company partners • Goal is to become standard feature for all music playback devices • Developing consumer applications to validate technology and expand algorithm’s data library
Slide 13: Questions
Thank you!
Justin Smithline Justin@instinctiv.com 607-280-3333
