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The most difficult part of branding is online reputation management. Managing online reputation is probably the utmost challenge in business. Our service is ideal for those trying to move down negative comments in Google, yahoo and bing to a positio (more)
The most difficult part of branding is online reputation management. Managing online reputation is probably the utmost challenge in business. Our service is ideal for those trying to move down negative comments in Google, yahoo and bing to a position that requires more time, skills and a professional team to execute. (less)
The most difficult part of branding is online reputation management. Managing online reputation is probably the utmost challenge in business. Our service is ideal for those trying to move down negative comments in Google, yahoo and bing to a positio (more)
The most difficult part of branding is online reputation management. Managing online reputation is probably the utmost challenge in business. Our service is ideal for those trying to move down negative comments in Google, yahoo and bing to a position that requires more time, skills and a professional team to execute. (less)
One of the major threats to any brand’s reputation today is product counterfeiting. It is generally perceived as a victimless offense with “fakes” generating a cheap alternative for original products. Counterfeit criminals see this process as one th (more)
One of the major threats to any brand’s reputation today is product counterfeiting. It is generally perceived as a victimless offense with “fakes” generating a cheap alternative for original products. Counterfeit criminals see this process as one that has a low prosecution risk with light penalties as compared to other frauds. Whereas in reality international trade in counterfeited products is calculated to surpass six percent of the total global trade. It is not only harmful for investors and businesses but also has a damaging effect on society and the overall global economy. (less)
Slide 1: Why we build personal brands
Lida Citroën LIDA360.com Author of: Reputation 360: Creating power through personal branding (Palisades Publishing, 2011)
www.Reputation360Book.com
Slide 2: Your personal brand is your reputation: It is the way other people feel about you and what they believe to be true about you, based on their experiences and perceptions.
We build personal brands to: - Attract opportunities - Create visibility - Get recognized for our accomplishments
www.Reputation360Book.com
Slide 3: If we do not have adequate differentiation, the market sees us as the same, and therefore chooses based on price. Our goal is to find opportunities that align with our unique value proposition.
Commodity sale: Buyer chooses on price
Opportunity
If we do not focus on a target audience and opportunity, we run the risk of being looked over when opportune situations arise.
Misaligned audience and positioning
Differentiation
www.Reputation360Book.com
Slide 4: To learn more about personal branding:
The ultimate guide to building and marketing your personal brand! Learn the secrets that top-performing executives know about standing apart from competitors. ORDER YOUR COPY TODAY!
www.Reputation360Book.com
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