Slide 1: Link Juice: How to make people link to your website. Paweł Szulencki, June 2008 pawel@szulencki.com / http://www.marketingpilgrim.com/
Slide 2: Tip #1: Organize a contest. Contests make a great link bait. Couple of hundred of dollars prize can result in thousands of dollars worth of traffic, inbound links and interest to the organizing body.
Slide 3: Tip #2: Give out something for free. Everyone loves to get something for free. And if its high quality, valuable and with no strings attached it becomes irresistible to people. They want to spread it, share it with others and they want to link back to it.
Slide 4: Remember: if you give something valuable to people, the community will give back to you.
Slide 5: Tip #3: Make a “101 list”. Build a “101 list” about the subject you are most familiar with. It may be a list of 101 most common mistakes when buying a car - if you are in car industry…
Slide 6: …a 101 places on Earth you should visit before you die - if you are in travel business…
Slide 7: …or any other list you may think of. Such lists get searched all the time and may become documents with high authority.
Slide 8: Create a top 10 myths list about your industry. People love to read them and respond to them really well. You may bust some myths about your industry helping yourself by educating people and become cited in various sources with link to your site.
Slide 9: Tip #4: Submit articles to news sites. Articles get spread really fast on Internet, especially if it’s interesting. You may be surprised where your articles land and where people are coming from to your site.
Slide 10: If you create a valuable and revealing article and it will become popular, people will start linking to it as a resource in their own articles passing their link juice to your website.
Slide 11: Exchange topic related articles with other webmasters and publish them on your website.
Slide 12: Tip #5: Sponsor non-profit organizations. •Sponsor an event for charity organization, design and build their new website with your link on the bottom or simply draw a cheque. Most non-profit organizations have a site with list of sponsors. •Gaining a link from .org domain is highly valuable for your company as search engines treat them as an authority websites, so your site should get higher ranks.
Slide 13: Tip #6: Community websites. •Write on various forums dedicated to your business, gain trust and help other users. •Set up the signature in your forum profile. That way you may gain potentially many links to your website.
Slide 14: Tip #7: Think. •Open your mind for new ideas. There are countless number of opportunities to gain inbound links to your website. You just need to think of them. •Diversify your efforts, be creative, help the community, be helpful and resourceful and you will see positive effects of your hard work.
Slide 15: Good luck in your link building campaigns!
Slide 16: Paweł Szulencki, June 2008 pawel@szulencki.com / http://www.marketingpilgrim.com/