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Slide 1: Polygamous Weddings October 26, 2007 © Zeus Jones 2007
Slide 2: Transformation. © Zeus Jones 2007
Slide 3: © Zeus Jones 2007
Slide 4: Transformation #1: Demographic. © Zeus Jones 2007
Slide 5: © Zeus Jones 2007
Slide 6: Baby boomers 78 million © Zeus Jones 2007
Slide 7: Baby boomers 78 million Gen Y 70 million © Zeus Jones 2007
Slide 8: Baby boomers 78 million Gen Y 70 million Defining Values Individual Fixed social groups Pessimists Critical Private Hierarchical Ordered/segmented etc. Defining Values Social Flexible social groups Optimists Accepting Sharing Flat Reject borders etc. © Zeus Jones 2007
Slide 9: Transformation #2: Economic. © Zeus Jones 2007
Slide 10: We now live in a postindustrial society. Key Indicators of the Labour Market - September 2007 © Zeus Jones 2007
Slide 11: We now live in a postindustrial society. Agriculture Industry Services © Zeus Jones 2007 Key Indicators of the Labour Market - September 2007
Slide 12: Transformation #3: Cultural. © Zeus Jones 2007
Slide 13: © Zeus Jones 2007
Slide 14: © Zeus Jones 2007
Slide 15: Phases of postmodernism. No views Protest Judgment Looking backwards Saying Verbal Rational Your world 1960s 2000s © Zeus Jones 2007
Slide 16: Phases of postmodernism. No views Protest Judgment Looking backwards Saying Verbal Rational Your world Many views Embrace Open Looking forwards Doing Visual Emotional My world 1960s 2000s © Zeus Jones 2007
Slide 17: © Zeus Jones 2007
Slide 18: Zeus Jones. Born March 1, 2007 © Zeus Jones 2007
Slide 19: Zeus Jones. Born March 1, 2007 © Zeus Jones 2007
Slide 20: postmodernism © Zeus Jones 2007
Slide 21: playing with content © Zeus Jones 2007
Slide 22: playing with form © Zeus Jones 2007
Slide 23: powerpoint postmodernism © Zeus Jones 2007
Slide 24: “borrowing” © Zeus Jones 2007
Slide 25: < Larry Lessig > © Zeus Jones 2007
Slide 26: © Zeus Jones 2007
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Slide 34: 6 Minutes © Zeus Jones 2007
Slide 35: not 6 Minutes © Zeus Jones 2007
Slide 36: :60 © Zeus Jones 2007
Slide 37: WTF? © Zeus Jones 2007
Slide 38: going? © Zeus Jones 2007
Slide 39: point? © Zeus Jones 2007
Slide 40: We have become semioticians. © Zeus Jones 2007
Slide 41: We have become semioticians. We write our own stories. © Zeus Jones 2007
Slide 42: Photo: Thomas Bruce. © Zeus Jones 2007
Slide 43: This affects how brands are built and managed. © Zeus Jones 2007
Slide 44: © Zeus Jones 2007
Slide 45: “You now have to decide what 'image' you want for your brand. “Image means personality. Products, like people, have personalities, and they can make or break them in the market place.” © Zeus Jones 2007
Slide 46: Imagery takes a back seat to experience. The ideas brands attempt to convey are far less meaningful than the interactions we have with them. © Zeus Jones 2007
Slide 47: Shapers of imagery: Copywriters & Art Directors © Zeus Jones 2007
Slide 48: Digitalists & Designers Shapers of interactions: © Zeus Jones 2007
Slide 49: Understanding past Strategic input Communications Changing perceptions © Zeus Jones 2007
Slide 50: Creating future Creative output Actions Changing behavior © Zeus Jones 2007
Slide 51: Planning was: Defining Interactions. © Zeus Jones 2007
Slide 52: Planning Is: Designing Interactions. © Zeus Jones 2007
Slide 53: © Zeus Jones 2007
Slide 54: Structure trumps content. © Zeus Jones 2007
Slide 55: Structure trumps content. Our industry is geared around content. © Zeus Jones 2007
Slide 56: Meaning is a result of the interaction. © Zeus Jones 2007
Slide 57: Communication is modified by experience. © Zeus Jones 2007
Slide 58: Communication is modified by experience. Experience is unique: communication is unique. © Zeus Jones 2007
Slide 59: © Zeus Jones 2007
Slide 60: Yes! © Zeus Jones 2007
Slide 61: Industrial-age marketing was mechanical. © Zeus Jones 2007
Slide 62: Industrial-age marketing was mechanical. Post-industrial marketing can be more human. © Zeus Jones 2007
Slide 63: Great communications are interruptive. © Zeus Jones 2007
Slide 64: Great communications are interruptive. Great interactions are supportive. © Zeus Jones 2007
Slide 65: Communications make you think. © Zeus Jones 2007
Slide 66: Communications make you think. Interactions let you do what you never imagined. © Zeus Jones 2007
Slide 67: Communications deliver one message to everyone. © Zeus Jones 2007
Slide 68: Communications deliver one message to everyone. Interactions can be highly personal. © Zeus Jones 2007
Slide 69: More meanings make brands richer. ` © Zeus Jones 2007
Slide 70: More meanings make brands richer. More meanings make this presentation richer. ` © Zeus Jones 2007
Slide 71: Thank you. Where we live: www.zeusjones.com Where we think: zeusjones.blogspot.com © Zeus Jones 2007