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Slide 1: Presentation to… Sunday, September 2, 2007 COPYRIGHT © 2006 THE SEO CONSULTANTS, INC. ALL RIGHTS RESERVED
Slide 2: 2 Background The SEO Consultants is a subsidiary of MWI, a premiere web development and marketing firm. • • • • Founded in January 2003 20 employees Headquartered in Salt Lake City Clients: 3Com, Altiris, Brighton Ski Resort, California Pools, Connect Magazine, Garage Technology Ventures, Harvard Business School, Sony, Strong & Hanni, Utah’s Hogle Zoo, Zions Bank. COPYRIGHT © 2006 THE SEO CONSULTANTS, INC. ALL RIGHTS RESERVED
Slide 3: 3 What do we do? We help you make more money. COPYRIGHT © 2006 THE SEO CONSULTANTS, INC. ALL RIGHTS RESERVED
Slide 4: 4 How do we do it? Our Services: • Search engine optimization • Search engine marketing (aka “pay-per-click” advertising) • Conversion analysis COPYRIGHT © 2006 THE SEO CONSULTANTS, INC. ALL RIGHTS RESERVED
Slide 5: 5 But we don’t sell anything online… SEO isn’t just for ecommerce companies. • • • • • • • • • Education Legal Accounting Technology Professional Services Hospitality Medical Manufacturing Etc. COPYRIGHT © 2006 THE SEO CONSULTANTS, INC. ALL RIGHTS RESERVED
Slide 6: 6 Internet Growth Years to reach 50 million users • • • • Radio – 38 years TV – 13 years Cable – 10 years Internet – 5 years Source: Morgan Stanley Technology Research COPYRIGHT © 2006 THE SEO CONSULTANTS, INC. ALL RIGHTS RESERVED
Slide 7: 7 Internet Growth Internet Usage is Soaring • • • • 77% (172 mln) of Americans are online (April 2006) China is up 20% from 2005 to 123 mln users Mexico is up 20% to almost 20 mln users 694 mln Internet users worldwide in March 2006 Sources: Harris Interactive, comScore COPYRIGHT © 2006 THE SEO CONSULTANTS, INC. ALL RIGHTS RESERVED
Slide 8: 8 Profile of Online Population (U.S) Majority of users are established financially • • • • • 18-29 – 24% 30-39 – 22% 40-49 – 22% 50-64 – 22% 65+ - 8% Source: Harris Interactive COPYRIGHT © 2006 THE SEO CONSULTANTS, INC. ALL RIGHTS RESERVED
Slide 9: 9 Profile of Online Population (U.S) The number of U.S. subscribers to broadband highspeed Internet service jumped 32.3 percent to 42.9 million lines for the year ended June 2005. Source: Harris Interactive COPYRIGHT © 2006 THE SEO CONSULTANTS, INC. ALL RIGHTS RESERVED
Slide 10: 10 Profile of Online Population (U.S) Majority of users use search engines • • • • 84% have used search engines 48% use search engines several times each week 32% say they can’t live without search engines Total online searches grew 55% in 2005 Sources: Pew Internet & American Life Project, Nielsen//NetRatings COPYRIGHT © 2006 THE SEO CONSULTANTS, INC. ALL RIGHTS RESERVED
Slide 11: 11 Search Engine Preferences COPYRIGHT © 2006 THE SEO CONSULTANTS, INC. ALL RIGHTS RESERVED
Slide 12: 12 Search Engines Drive Traffic Two types of results/links in search engines • “Organic” or “natural” results • Purchased links or “pay-perclick” advertising COPYRIGHT © 2006 THE SEO CONSULTANTS, INC. ALL RIGHTS RESERVED
Slide 13: 13 38% of searchers are aware of a distinction between paid and unpaid results; 62% are not. 70% of searchers are okay with the concept of paid or sponsored results. The bottom line—both types of self-promotion are important. COPYRIGHT © 2006 THE SEO CONSULTANTS, INC. ALL RIGHTS RESERVED
Slide 14: 14 Organic vs. Paid Organic Pros • Credibility • More traffic (70-80%) • “Free” …and Cons • More management = higher cost • No guarantees • Harder to predict COPYRIGHT © 2006 THE SEO CONSULTANTS, INC. ALL RIGHTS RESERVED
Slide 15: 15 Organic vs. Paid Pay-per-Click Pros • “Complete” control • Instant results • Easier to manage …and Cons • Third-party costs • Less clicks (only 20-30%) COPYRIGHT © 2006 THE SEO CONSULTANTS, INC. ALL RIGHTS RESERVED
Slide 16: 16 Conversion Analysis You’ve got them on your site, now what? • • • • • Research & Analysis Tracking Information Architecture Usability Design COPYRIGHT © 2006 THE SEO CONSULTANTS, INC. ALL RIGHTS RESERVED
Slide 17: 17 Return on Investment Per lead, search is the most cost-effective directmarketing available. Source: Piper Jaffrey, 2004 COPYRIGHT © 2006 THE SEO CONSULTANTS, INC. ALL RIGHTS RESERVED
Slide 18: 18 Why Choose Us? We’re different. • Honest • Process • Results COPYRIGHT © 2006 THE SEO CONSULTANTS, INC. ALL RIGHTS RESERVED
Slide 19: 19 Honesty It’s built into the system. • No long-term commitments • No surprises • Open-door policy COPYRIGHT © 2006 THE SEO CONSULTANTS, INC. ALL RIGHTS RESERVED
Slide 20: 20 Our Process Straightforward and easy to understand. • • • • Analyze Modify Measure Repeat COPYRIGHT © 2006 THE SEO CONSULTANTS, INC. ALL RIGHTS RESERVED
Slide 21: 21 Behind the Scenes We keep up with trends so you don’t have to. • • • • • Research Experimentation We eat our own dog food TheOrganicSEO.com DonLoper.com COPYRIGHT © 2006 THE SEO CONSULTANTS, INC. ALL RIGHTS RESERVED
Slide 22: 22 Results Where other SEO firms focus on rankings and traffic, we focus on the results that matter—revenues. COPYRIGHT © 2006 THE SEO CONSULTANTS, INC. ALL RIGHTS RESERVED
Slide 23: 23 Neumont University “MWI supercharged our search engine optimization and marketing initiatives. The analytics the MWI team applied to our programs increased lead flow 100% per month during the first three months.” Julie Blake, Director of Marketing, Neumont University COPYRIGHT © 2006 THE SEO CONSULTANTS, INC. ALL RIGHTS RESERVED
Slide 24: 24 SpeedyCEUs.com “I have been having MWI do SEO work for my site since October of last year. I will tell you that I have been impressed enough with their SEO work and communication that I am having them redesign my entire site, create a second site, and will be paying for them to do SEO on both sites. Lance Parks, President, SpeedyCEUs.com COPYRIGHT © 2006 THE SEO CONSULTANTS, INC. ALL RIGHTS RESERVED
Slide 25: 25 GizMode “I have been working with MWI for 6 months. I was both shocked and amazed at how quickly we were able to start seeing progress. We are using both their PPC management and SEO capabilities with great results. I run several other sites and this was a tester site to see if I could migrate other items over to them. I have to say they have exceeded my expectations. And I should say that I have used several other companies through the years in their market space without much success.” Chris Barney, CEO, GizMode COPYRIGHT © 2006 THE SEO CONSULTANTS, INC. ALL RIGHTS RESERVED
Slide 26: 26 Pricing We’ve got a package for you. • Consulting • One-time • Monthly - • Custom • One-time • Monthly - • Conversion Analysis • One-time - • Additional Services • Contact us for more information COPYRIGHT © 2006 THE SEO CONSULTANTS, INC. ALL RIGHTS RESERVED
Slide 27: 27 Would You Like a Proposal? What we need from you: • • • • 5-25 keywords or keyword phrases General business info (i.e. products, services, competitors, etc.) Monthly / yearly budget Objectives / goals COPYRIGHT © 2006 THE SEO CONSULTANTS, INC. ALL RIGHTS RESERVED
Slide 28: 28 What You Will Receive Our proposal for you will include the following: • Various reports showing… • How your website ranks in major search engines • How many people are searching for relevant keywords • The traffic you could be receiving • Recommendations • Schedule of proposed services • Pricing COPYRIGHT © 2006 THE SEO CONSULTANTS, INC. ALL RIGHTS RESERVED
Slide 29: 29 Moving Forward What to expect if you engage our services: • Service agreement • Monthly billing—no long-term commitments • Monthly reporting • • • • What we’ve done What we’re doing Future plans Results COPYRIGHT © 2006 THE SEO CONSULTANTS, INC. ALL RIGHTS RESERVED
Slide 30: 30 Questions? COPYRIGHT © 2006 THE SEO CONSULTANTS, INC. ALL RIGHTS RESERVED
Slide 31: Presentation to… Sunday, September 2, 2007 COPYRIGHT © 2006 THE SEO CONSULTANTS, INC. ALL RIGHTS RESERVED