From:
DirectMktgPartner
Views: 29
Comments: 0
With shrinking headcount and marketing budgets, B2B marketers are more cost conscious than ever. The temptation of selecting the cheapest bidder often leads marketers to re-learn the old adage; you get what you pay for.
From:
DirectMktgPartner
Views: 82
Comments: 0
A compelling, personalized, multi-media, multi-touch lead generation campaign was developed to engage these difficult to reach prospects.
From:
DirectMktgPartner
Views: 25
Comments: 0
Companies use marketing campaigns to promote their products and services and generate sales leads. While most companies launch multiple campaigns simultaneously, all campaigns will not necessarily be equally successful.
From:
DirectMktgPartner
Views: 37
Comments: 0
LeadGen express can help you fully qualify prospective customer and deliver sales-ready leads in B2b Telemarketing in the most effective way.
Drip campaign is a technique of slowly and steadily sending across messages to prospects over a certain period of time. This is done slowly to ensure that the prospect has enough time to read the message and understand why the product or offering wo (more)
Drip campaign is a technique of slowly and steadily sending across messages to prospects over a certain period of time. This is done slowly to ensure that the prospect has enough time to read the message and understand why the product or offering would be suitable to his/her problem or need. (less)
Slide 1: The True Cost of the $50 Lead:
When does $50 Cost $10,000?
With shrinking headcount and marketing budgets, B2B marketers are more cost conscious than ever. The temptation of selecting the cheapest bidder often leads marketers to re-learn the old adage; you get what you pay for. Over the course of two years, Direct Marketing Partners (DMP) analyzed our client’s sales leads from every major demand generation channel. The results proved that cheaper isn’t always better.
CLIENT CASE STUDY:
Multi-Channel Lead Generation Cost Benefit Analysis
This Direct Marketing Partners client, a leading provider of enterprise SaaS security solutions, had leads coming in from every imaginable source: trade shows, website inquiries, banner ads, Adwords campaigns, email broadcasts, webinars and telemarketing. Over the course of two years, DMP evaluated the conversion rates from initial lead to qualified opportunity, and qualified opportunity to closed sale. The results were startling. The “cheapest” leads turned out to be the most expensive, as they came in by the hundreds and required extensive filtering and follow-up by the client’s inside & outside sales teams. More qualified leads cost more initially, but converted to sales faster and at a higher rate, thus having a lower TCO and providing far superior ROI.
How much can you save with Direct Marketing Partners sales-ready lead generation? Call 800-909-2626 x4 or email info@dirmkt.com to find out today!
2045 Hallmark Drive, Suite 5 Sacramento, CA 95825 800-909-2626 ext. 4 Email: info@dirmkt.com www.directmarketingpartners.com
