Mobile Metrics Oct 08

Notes:	Hide Notes

Slide 1: AdMob Mobile Metrics Report AdMob serves ads for more than 6,000 mobile web sites and applications around the world. AdMob stores and analyzes the data from every ad request, impression, and click and uses this to optimize ad matching in the network. This monthly report offers a snapshot of this data to provide insight into trends in the mobile ecosystem. October 2008 Email metrics@admob.com to sign up for future reports. Find previous reports and other resources at www.admob.com/metrics. Slide 2: AdMob Mobile Metrics Report October 2008 New and Noteworthy * The iPhone is now the #1 device in the AdMob Network with 4.1% share of requests in October. Since AdMob launched its ad units for iPhone sites and applications, iPhone requests have increased from 28 million requests in July to 236 million requests in October. This month, we break out iPhone requests by country and region. * 62.8% of iPhone requests were from the US, where the iPhone is the #2 device behind the RAZR. 5.0% of iPhone requests came from the UK, where the iPhone is the #3 device behind the Nokia N95 and Sony Ericsson K800i. Other top markets include Canada, France, Japan, Australia, and Germany. * As part of our commitment to providing detailed insight into different regions, this month we provide traffic, manufacturer, and device data for Latin America & the Caribbean. Traffic from the region increased 138% in the last 12 months to 109 million requests in October 2008. The fastest growing countries in the region were Puerto Rico, Guyana, Costa Rica, Brazil, and Mexico. * Motorola, Nokia, and Sony Ericsson all have greater than 20% market share in Latin America and are each leaders in different markets. The Motorola RAZR is the top device in the region with 10.3% share and is a Top 20 Handset in each of the top Latin American markets. * Worldwide requests grew 13.8% month over month to 5.8 billion. US requests grew 7.9% to 2.2 billion and UK requests grew 16.0% to 229 million in October 2008. * Sony Ericsson passed Motorola and is now the #2 handset manufacturer worldwide. Apple jumped ahead of LG and RIM and is now the #5 handset manufacturer worldwide. Note: Handset share in the AdMob Mobile Metrics Report is calculated by the percentage of requests received from a particular handset. It is a measure of relative mobile web and application usage and does not represent handset sales over a certain period. Contents Feature - iPhone requests by Geography Feature - Latin America and the Caribbean region focus Geographic Distribution of Traffic Worldwide: Manufacturer and Device Share United States: Manufacturer and Device Share / Operator Handset Mix India: Manufacturer and Device Share / Operator Handset Mix Indonesia: Manufacturer and Device Share / Operator Handset Mix United Kingdom: Manufacturer and Device Share / Operator Handset Mix Philippines: Manufacturer and Device Share / Operator Handset Mix South Africa: Manufacturer and Device Share / Operator Handset Mix Methodology Email metrics@admob.com to sign up for future reports. Find previous reports and other resources at www.admob.com/metrics. Slide 3: AdMob Mobile Metrics Report October 2008 Featured Section: iPhone by Geography The iPhone is now the #1 device in the AdMob Network with 4.1% share of requests in October. Since AdMob launched its ad units for iPhone sites and applications, iPhone requests have increased from 28 million requests in July to 236 million requests in October. Highlights * 62.8% of iPhone requests were from the US, where the iPhone is the #2 device behind the RAZR with 6.9% of US requests. * 5.0% of iPhone requests came from the UK, where the iPhone is the #3 device behind the Nokia N95 and Sony Ericsson K800i with 5.1% of UK requests. * The iPhone is the number 1 device in each of the following countries: Canada, France, Japan, Australia, Germany, Italy, Singapore, and Switzerland. * 17% of iPhone requests were from Western Europe. Top markets include the UK, France, Germany, Italy, and Switzerland. * 8% of iPhone requests were from Asia. Top markets include Japan and Singapore. * Th There are currently more th 400 applications and sites i th AdM b' iPh tl than li ti d it in the AdMob's iPhone N t Network. k 250 200 150 100 50 0 July August Sept October 50 28 103 Worldwide iPhone Requests (in millions) 236 Worldwide iPhone Traffic by Country October 2008 Rank 1 2 3 4 5 6 7 8 9 10 Country United States United Kingdom Canada France Japan Australia Germany Italy Singapore Switzerland Other Countries Total 1 iPhone Rank in Country 2 3 1 1 1 1 1 1 1 1 --- Requests 148,231,995 11,711,810 10,477,471 7,317,334 4,914,989 4,872,570 4,635,469 4,346,565 3,137,818 2,823,058 33,391,083 235,860,162 % of Requests 62.8% 5.0% 4.4% 3.1% 2.1% 2.1% 2.0% 1.8% 1.3% 1.2% 14.2% 100.0% iPhone Requests by Region October 2008 3% 2% 2% 8% North America Western Europe 17% Asia Eastern Europe Australia 68% Latin America 1) Other Countries includes 9 countries with greater than 1 million requests. In total, 60 countries sent greater than 100k iPhone requests in October. Email metrics@admob.com to sign up for future reports. Find previous reports and other resources at www.admob.com/metrics. Slide 4: AdMob Mobile Metrics Report October 2008 Featured: Latin America and the Caribbean - Traffic, Manufacturers and Devices We regularly field requests for deeper data on specific regions. This month, we provide traffic, manufacturer and device data for Latin America and the Caribbean. Highlights * Traffic from Latin America and the Caribbean increased 138% in the last 12 months to 109 million requests in October 2008. Latin America Handset Mfr Share October 2008 20% 24% Motorola Nokia 7% 8% 20% SonyEricsson Apple 21% Samsung Other * The fastest growing countries in the region include Puerto Rico, Guyana, Costa Rica, Brazil and Mexico. * Motorola, Nokia, and Sony Ericsson each have greater than 20% market share in Latin America and are each leaders in different markets. * The Motorola RAZR is the top device in the region with 10.3% share and is a Top 20 Handset in each of the top Latin American markets. * The Apple iPhone is second with 5.5% share and is the number 1 handset in Mexico and Brazil. Latin America & the Caribbean Traffic Data by Country October 2008 Country Puerto Rico Mexico Jamaica Argentina Guatemala Venezuela Uruguay Guyana Costa Rica Brazil Other Total (1) Top Handsets Y-o-Y Growth 327% 125% 31% 36% 56% 111% 114% 199% 196% 139% 380% 138% Top Handset Models Motorola Apple Motorola Nokia SonyEricsson Apple SonyEricsson SonyEricsson SonyEricsson SonyEricsson SonyEricsson Total RAZR V3 iPhone W385 5200 W810i iPod Touch W300i W580i W200i W200a K310i % of Latin Am Reqs 10.3% 5.5% 2.7% 2.3% 2.1% 2.1% 2.0% 1.8% 1.7% 1.6% 1.5% 33.6% October 2007 Traffic 3,662,412 6,498,140 6,641,809 6,074,679 5,270,810 3,691,213 3,366,486 2,136,586 2,084,359 1,870,615 4,505,336 45,802,445 % of Reqs 8.0% 14.2% 14.5% 13.3% 11.5% 8.1% 7.4% 4.7% 4.6% 4.1% 9.8% 100.0% Traffic 15,648,462 14,592,013 8,671,393 8,254,499 8,229,464 7,778,478 7,212,407 6,387,620 6,165,466 4,466,690 21,622,048 109,028,540 % of Reqs 14.4% 13.4% 8.0% 7.6% 7.5% 7.1% 6.6% 5.9% 5.7% 4.1% 19.8% 100.0% (1) Other includes 6 countries with greater than 1 million requests and 10 additional countries with greater than 100k requests. Note: Mexico has been added to this featured section as part of the Latin American region. Mexico is typically included as part of the North America region in the the Metrics Report. Email metrics@admob.com to sign up for future reports. Find previous reports and other resources at www.admob.com/metrics. Slide 5: Featured: Central America & the Caribbean Handset Data - October 2008 Puerto Rico Oct. Requests Top Handset Models Motorola Motorola RIM Motorola Kyocera RIM Kyocera Kyocera UTStarcom Apple Motorola Motorola CDM RIM Apple Sony Kyocera Kyocera Kyocera Samsung Total Top Device Mfrs Motorola RIM Kyocera Apple UTStarcom Total RAZR V3 W385 BlackBerry 8300 Spark K312 BlackBerry 8100 K24 K132 Slice PCS-1400 iPhone V266 KRZR K1c 8935 BlackBerry 8330 iPod Touch PSP E2000 K612B KX5B F250 15,648,462 % of Requests 45.2% 17.7% 6.2% 5.5% 4.8% 3.2% 2.2% 1.4% 1.4% 1.0% 0.9% 0.9% 0 9% 0.8% 0.8% 0.8% 0.7% 0.7% 0.7% 0.5% 0.2% 95.5% % of Requests 70.3% 10.5% 10.3% 1.8% 1.4% 94.4% Oct. Requests Top Handset Models Apple Apple LG LG Motorola Sony Nokia Nokia SonyEricsson Motorola RIM SonyEricsson SonyEricsson RIM Nokia LG SonyEricsson Motorola SonyEricsson LG Total Top Device Mfrs Apple LG Nokia SonyEricsson Motorola Total iPhone iPod Touch MX380 MX8500 RAZR V3 PSP N95 6276 W580i Spark BlackBerry 8100 W200a W300i BlackBerry 8300 5200 MX510 W810i W385 K310a MX275 Mexico 14,592,013 % of Requests 16.7% 8.3% 7.9% 3.8% 3.5% 3.1% 2.3% 2.3% 2.2% 1.9% 1.4% 1.3% 1 3% 1.3% 1.3% 1.2% 1.2% 1.0% 1.0% 0.8% 0.7% 63.1% % of Requests 25.0% 15.2% 14.9% 13.1% 9.6% 77.7% Oct. Requests Jamaica 8,671,393 % of Requests 5.8% 3.3% 3.2% 3.0% 2.8% 2.8% 2.7% 2.4% 1.9% 1.8% 1.8% 1.6% 1 6% 1.4% 1.4% 1.1% 1.0% 1.0% 1.0% 0.9% 0.9% 41.9% % of Requests 33.7% 19.6% 19.0% 9.3% 1.3% 82.8% Oct. Requests Top Handset Models Nokia Nokia Motorola Nokia Samsung Motorola SonyEricsson SonyEricsson Motorola Nokia SonyEricsson SonyEricsson Motorola Motorola SonyEricsson Motorola Nokia Nokia Samsung Nokia Total Top Device Mfrs Nokia Motorola SonyEricsson Samsung LG Total 6030b 6230 RAZR V3 6030 C165 SLVR L7 K310i W810i V175 2610 K800i W200a V177 L6 T230 W230 3220 3100 E250 2630 Guatemala 8,229,464 % of Requests 6.6% 6.5% 5.6% 5.4% 5.1% 4.7% 4.2% 4.1% 4.0% 3.6% 2.6% 2.5% 2 5% 2.2% 1.8% 1.7% 1.5% 1.2% 1.0% 0.9% 0.9% 65.9% % of Requests 31.6% 23.0% 19.3% 17.8% 1.9% 93.6% Top Handset Models SonyEricsson SonyEricsson Motorola Samsung Samsung Nokia SonyEricsson Samsung Nokia Nokia SonyEricsson SonyEricsson Samsung Motorola Apple SonyEricsson Motorola Samsung SonyEricsson Motorola Total Top Device Mfrs SonyEricsson Samsung Motorola Nokia Apple Total Z310a W300i RAZR V3 C420L C166 5070b W200i C426 6125 6230i W580i W810i X686 KRZR K1 iPhone W350i Z3 X566 W200a W510 Email metrics@admob.com to sign up for future reports. Find previous reports and other resources at www.admob.com/metrics. Slide 6: Featured: South American Handset Data - October 2008 Argentina Oct. Requests Top Handset Models Nokia SonyEricsson Apple Nokia SonyEricsson Nokia SonyEricsson Motorola SonyEricsson SonyEricsson Motorola Alcatel Nokia Samsung Nokia Apple Samsung Motorola LG Nokia Total Top Device Mfrs Nokia SonyEricsson Motorola Samsung Apple Total 6131 W200a iPhone 5200 W300i N95 K310i W5 W580i w380a RAZR V3 C701 3220 X576 2760 iPod Touch F250 V235 KP215 5310 8,254,499 % of Requests 8.3% 6.4% 6.4% 4.4% 3.1% 2.9% 2.9% 2.2% 2.0% 2.0% 1.8% 1.7% 1 7% 1.6% 1.4% 1.2% 1.2% 1.1% 1.1% 1.0% 1.0% 53.6% % of Requests 28.6% 20.7% 16.6% 8.5% 7.6% 81.9% Oct. Requests Top Handset Models Nokia Motorola SonyEricsson Nokia Nokia SonyEricsson Motorola Nokia Apple SonyEricsson Nokia Nokia RIM Nokia Nokia SonyEricsson Nokia SonyEricsson Nokia Motorola Total Top Device Mfrs Nokia SonyEricsson Motorola Samsung Apple Total 5200 RAZR V3 W200a 2630 5070b W580i KRZR K1c 6300 iPhone W200i N95 5310 BlackBerry 8300 3500c 2760 K510i N73 K310a N80 W5 Venezuela 7,778,478 % of Requests 8.6% 4.8% 3.1% 3.0% 2.9% 2.8% 2.7% 2.6% 2.5% 2.5% 2.4% 2.3% 2 3% 2.2% 1.8% 1.7% 1.7% 1.6% 1.5% 1.4% 1.3% 53.3% % of Requests 39.9% 19.8% 15.1% 6.0% 3.8% 84.6% Oct. Requests Uruguay 7,212,407 % of Requests 11.3% 10.4% 9.5% 7.8% 6.9% 5.3% 3.8% 2.7% 2.6% 2.3% 2.2% 2.1% 2 1% 1.8% 1.8% 1.4% 1.4% 1.1% 1.0% 0.7% 0.7% 76.7% % of Requests 51.8% 18.8% 10.0% 3.7% 3.2% 87.5% Oct. Requests Top Handset Models SonyEricsson SonyEricsson SonyEricsson Nokia SonyEricsson SonyEricsson Motorola Alcatel Samsung SonyEricsson Motorola Nokia LG Nokia Nokia Motorola SonyEricsson SonyEricsson SonyEricsson Apple Total Top Device Mfrs SonyEricsson Nokia Motorola Samsung Alcatel Total K310i J300i W200i 5200 W300i Z310i V360 C701 F250 W580i RAZR V3 3220 KU250 6131 2760 L6 K320i Z300i W200a iPhone Brazil 4,466,690 % of Requests 26.8% 5.0% 3.5% 2.8% 1.8% 1.6% 1.4% 1.4% 1.2% 1.1% 1.1% 1.0% 1 0% 1.0% 0.9% 0.7% 0.7% 0.7% 0.6% 0.6% 0.6% 54.4% % of Requests 31.8% 22.0% 8.5% 3.9% 1.8% 68.0% Top Handset Models Apple Apple Nokia Nokia Nokia Motorola SonyEricsson SonyEricsson RIM Nokia Nokia SonyEricsson SonyEricsson Nokia Nokia Nokia Nokia HTC Nokia Nokia Total Top Device Mfrs Apple Nokia SonyEricsson Motorola HTC Total iPhone iPod Touch N95 5200 2760 RAZR V3 K550i W200a BlackBerry 8100 6085 2630 W200i W580i 6120c 6101 N80 6111 P3451 N81 N73 Email metrics@admob.com to sign up for future reports. Find previous reports and other resources at www.admob.com/metrics. Slide 7: Ad Requests by Geography - October 2008 Ads Served: Requests: Country United States Indonesia India United Kingdom Philippines Nigeria South Africa Romania China Malaysia Other Countries Total Region Asia North America Western Europe Africa Eastern Europe Latin America Oceania Other (2) Total (1) (2) 4,997,094,712 5,769,621,222 Requests 2,150,711,475 1,376,258,268 425,944,505 228,925,398 165,876,492 123,793,545 113,722,968 73,834,073 69,600,853 55,024,432 985,929,213 5,769,621,222 Requests 2,449,456,949 2,205,201,408 385,958,352 361,052,615 130,586,672 94,371,421 42,831,659 100,162,146 5,769,621,222 % of Requests % Share Change 37.3% 23.9% 7.4% 4.0% 2.9% 2.1% 2.0% 1.3% 1.2% 1.0% 17.1% 100.0% % of Requests % Share Change 42.5% 38.2% 6.7% 6.3% 2.3% 1.6% 0.7% 1.7% 100.0% 1.4% -1.9% 0.5% 0.0% 0.1% -0.1% 0.0% -0.1% Traffic Relative to October, 2007 Monthly Growth in Traffic Since Oct, 2007 ‐ Top Markets 3.5 Traffic Relative to October, 2007 Indonesia's indexed growth was 14.9 in Oct -2.0% 1.5% -0.3% 0.1% 0.0% 0.4% -0.2% 0.1% 0.1% 0.0% 0.4% 3.0 2.5 2.0 1.5 1.0 Oct Nov Dec Jan Feb Mar April May June July Aug Sept Oct United States India United Kingdom South Africa Indonesia Monthly Growth in Traffic Since Oct, 2007 ‐ Regions 4.5 4.0 3.5 3.0 2.5 2.0 1.5 1.0 0.5 Africa Asia Eastern Europe Latin America North America Australia & Oceania Western Europe Asia's indexed growth was 5.6 in Oct Notes • Month-over-month share change calculated as % of current month requests less percent of prior month requests. (1) Other includes 39 countries having more than 10 million requests. Oct Nov Dec Jan Feb Mar April May June July Aug Sept Oct (2) Other includes unclassified requests where the country of origin could not be determined. Targeted ads were not shown to these requests. Email metrics@admob.com to sign up for future reports. Find previous reports at www.admob.com/metrics. Slide 8: Worldwide Handset Data - October 2008 Ads Served: Requests: Top Device Mfrs Nokia SonyEricsson Motorola Samsung Apple LG RIM Kyocera Palm HTC Other (1) 4,997,094,712 5,769,621,222 % of Requests 36.3% 12.6% 12.2% 9.6% 5.1% 4.0% 3.5% 1.7% 1.6% 1.5% 12.0% Share Chg % 1.0% 0.4% -1.6% -0.5% 2.5% -0.1% -0.1% -0.4% -0.2% -0.1% Top Handset Models Apple Motorola Nokia Motorola Motorola Nokia Nokia Nokia Motorola RIM RIM Nokia Nokia Nokia Palm Nokia Nokia Nokia Nokia Apple Total iPhone RAZR V3 N70 KRZR K1c W385 6300 3110c N73 Z6m BlackBerry 8300 BlackBerry 8100 6600 N95 5300 Centro N80 7610 5200 6120c iPod Touch % of Requests 4.1% 3.4% 3.2% 1.8% 1.7% 1.6% 1.5% 1.5% 1.5% 1.5% 1.5% 1.4% 1.4% 1 4% 1.4% 1.2% 1.2% 1.0% 1.0% 0.9% 0.9% 33.8% Share Chg % 2.1% -0.6% 0.0% -0.4% -0.3% 0.1% 0.2% 0.0% -0.1% 0.1% -0.1% -0.1% 0.0% 0 0% 9% 13% 4% 5% 10% 57% Smartphone Traffic - Worldwide Smartphone Traffic Share 29.5% Smartphone Requests by Manufacturer: WW 2% 2% 3% 4% Nokia Apple RIM Palm HTC Samsung SonyEricsson Danger Other Smartphone Requests by OS: WW 2% 5% iPhone OS RIM OS >1% Symbian OS 0.0% -0.2% 0.1% 0.0% 0.0% 0.1% 0.5% 15% 59% 10% Windows Mobile OS Palm OS Hiptop OS Other Note: Above share % refers only to requests from Smartphones Total 100.0% Handset Capabilities Supports Polyphonic Ringtones Supports Streaming Video Able to Download Video Clips Supports WAP Push Messages MMA Standard Screen Size Small Medium Large X-Large % Capable 77.7% 61.0% 76.5% 84.0% Share % 28.6% 28.2% 26.8% 16.5% Notes • Month-over-month share change calculated as percent of current month requests less percent of prior month requests. • New models in Top 20: Nokia 6120c and Apple iPod Touch. • (1) Includes unclassified impressions and other manufacturers with < 1% share. Email metrics@admob.com to sign up for future reports. Find previous reports and other resources at www.admob.com/metrics. Slide 9: United States Handset Data - October 2008 Ads Served: Requests: Top Device Mfrs Motorola Samsung Apple LG RIM Nokia Kyocera Palm HTC SonyEricsson Sony Sanyo Danger UTStarcom Other (1) 2,009,586,038 2,150,711,475 % of Requests 26.9% 17.3% 8.4% 8.2% 7.8% 4.5% 4.4% 4.1% 3.5% 1.8% 1.6% 1.5% 1.4% 1 4% 1.3% 7.4% Share Chg % -2.1% -0.2% 4.5% 0.0% 0.0% -0.2% -0.7% -0.3% -0.1% 0.1% -0.1% -0.1% 0.0% 0 0% -0.1% -0.7% Top Handset Models Motorola Apple Motorola Motorola Motorola RIM RIM Palm Kyocera LG Samsung Sony Apple Samsung Samsung Danger Samsung Samsung LG Samsung Total RAZR V3 iPhone KRZR K1c W385 Z6m BlackBerry 8100 BlackBerry 8300 Centro K24 LX260 M800 (Instinct) PSP iPod Touch R430 R410 Sidekick II R450 R210 CU720 I617 (BlackJack II) % of Requests 7.7% 6.9% 4.8% 4.3% 3.9% 3.5% 3.3% 3.2% 2.3% 2.2% 1.9% 1.5% 1.5% 1 5% 1.5% 1.4% 1.4% 1.4% 1.0% 0.9% 0.9% 55.4% Share Chg % -1.0% 3.7% -0.7% -0.4% 0.1% -0.2% 0.2% -0.2% -0.3% 0.1% 0.2% -0.1% 0.8% 0 8% 0.0% -0.3% 0.0% 0.4% 0.2% 0.1% 0.0% Note: Above share % refers only to requests from Smartphones 23% 27% Other Hiptop OS Symbian OS Smartphone Traffic - US Smartphone Traffic Share 28.2% Smartphone Requests by Manufacturer: US 2% 2% 4% 5% 27% 10% Samsung HTC RIM Apple Palm 11% Danger Nokia 15% 24% Motorola Other Smartphone Requests by OS: US 2% <1% 5% 14% 29% iPhone OS RIM OS Windows Mobile OS Palm OS Total 100.0% Handset Capabilities Supports Polyphonic Ringtones Supports Streaming Video Able to Download Video Clips Supports WAP Push Messages MMA Standard Screen Size Small Medium Large X-Large % Capable 54.9% 30.8% 60.8% 78.0% Share % 23.5% 27.4% 22.3% 26.8% Notes • Month-over-month share change calculated as percent of current month requests less percent of prior month requests. • New models in Top 20: Apple iPod Touch, Samsung R210, and the LG CU720. (1) Includes unclassified impressions and other manufacturers with < 1% share. Email metrics@admob.com to sign up for future reports. Find previous reports and other resources at www.admob.com/metrics. Slide 10: United States Handset Data October 2008 Operator Handset Mix Operator breakdown and visibility into manufacturer share by Operator. Share of Requests by Operator and Manufacturer - US 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Other SonyEricsson HTC Palm Kyocera Nokia RIM LG Apple Samsung Motorola AT&T Wireless Metro PCS Sprint PCS USA T Mobile USA Verizon Wireless USA Notes • The small amount of Apple traffic on Sprint PCS & Verizon can be attributed to WiFi traffic on EVDO-to-WiFi bridging routers or traffic on these operators' ISPs. • Other includes all manufacturers with greater than 1.5% share. Email metrics@admob.com to sign up for future reports. Find previous reports and other resources at www.admob.com/metrics. Slide 11: India Handset Data - October 2008 Ads Served: Requests: Top Device Mfrs Nokia SonyEricsson Samsung Motorola Other (1) 391,868,945 425,944,505 % of Requests 66.1% 13.1% 2.8% 2.6% 15.4% Share Chg % 0.4% -0.5% 0.0% -0.1% 0.2% Top Handset Models Nokia Nokia Nokia Nokia Nokia Nokia Nokia Nokia SonyEricsson Nokia Nokia Nokia Nokia Nokia Nokia Nokia Nokia SonyEricsson Nokia Nokia Total N70 3110c 6233 6600 N73 N80 2626 6030 W200i 6300 N72 5200 5300 3500c 7610 6630 3230 K750i 6070 2600c % of Requests 7.4% 5.6% 4.2% 3.2% 3.2% 3.1% 3.1% 2.9% 2.3% 2.3% 2.2% 2.1% 2.0% 2 0% 2.0% 1.7% 1.6% 1.6% 1.2% 1.1% 1.1% 53.8% Share Chg % 0.0% 0.6% 0.1% -0.1% -0.2% 0.2% 0.0% 0.0% -0.1% 0.1% 0.1% -0.1% -0.1% 0 1% 0.1% -0.1% 0.0% -0.1% Other Windows Mobile OS Motorola Smartphone Traffic - India Smartphone Traffic Share Smartphone Requests by Mfr: India 1%1%3% Nokia 30.2% SonyEricsson 95% Other Smartphone Requests by OS: India 2%2% Symbian OS -0.1% -0.1% 0.0% 96% Note: Above share % refers only to requests from Smartphones Total 100.0% Handset Capabilities Supports Polyphonic Ringtones Supports Streaming Video Able to Download Video Clips Supports WAP Push Messages MMA Standard Screen Size Small Medium Large X-Large % Capable 85.5% 78.4% 84.6% 87.1% Share % 33.7% 30.5% 21.8% 14.0% Notes • Month-over-month share change calculated as percent of current month requests less percent of prior month requests. • New models in Top 20: none. • (1) Includes unclassified impressions and other manufacturers with < 1% share. Email metrics@admob.com to sign up for future reports. Find previous reports and other resources at www.admob.com/metrics. Slide 12: India Handset Data October 2008 Operator Handset Mix Operator breakdown and visibility into manufacturer share by Operator. Share of Requests by Operator and Manufacturer - India 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Other Motorola Samsung SonyEricsson Nokia Airtel Cellular India BSNL India Tata Indicom India Vodafone India Idea Cellular India Notes • Other includes all manufacturers with greater than 1% share. Email metrics@admob.com to sign up for future reports. Find previous reports and other resources at www.admob.com/metrics. Slide 13: Indonesia Handset Data - October 2008 Ads Served: Requests: Top Device Mfrs Nokia SonyEricsson Motorola Other (1) 1,080,774,004 1,376,258,268 % of Requests 65.0% 26.5% 1.6% 6.9% Share Chg % -1.9% 1.3% -0.1% 0.6% Top Handset Models Nokia Nokia Nokia Nokia Nokia Nokia Nokia Nokia Nokia Nokia SonyEricsson Nokia SonyEricsson Nokia Nokia SonyEricsson Nokia Nokia Nokia SonyEricsson Total N70 6600 5300 6300 7610 3230 N73 3110c 3500c 5200 W200i N80 K510i 6120c 5310 K550i 6030 2630 6070 K310i % of Requests 6.3% 3.8% 3.7% 3.5% 3.0% 2.8% 2.7% 2.5% 2.4% 2.3% 2.1% 2.1% 1.9% 1 9% 1.9% 1.9% 1.5% 1.5% 1.3% 1.3% 1.3% 49.5% Share Chg % -0.2% -0.4% -0.3% 0.0% -0.2% -0.2% 0.0% 0.1% 0.2% -0.1% 0.2% -0.4% 0.0% 0 0% Symbian OS SonyEricsson Smartphone Traffic - Indonesia Smartphone Traffic Share Smartphone Requests by Mfr: Indonesia 3%2% Nokia 34.5% 95% Other Smartphone Requests by OS: Indonesia 2% 0.1% 0.0% 0.1% -0.1% 0.1% -0.1% 0.0% Note: Above share % refers only to requests from Smartphones 98% Windows Mobile OS Total 100.0% Handset Capabilities Supports Polyphonic Ringtones Supports Streaming Video Able to Download Video Clips Supports WAP Push Messages MMA Standard Screen Size Small Medium Large X-Large % Capable 96.0% 85.7% 88.8% 94.5% Share % 32.3% 35.0% 28.9% 3.9% Notes • Month-over-month share change calculated as percent of current month requests less percent of prior month requests. • New models in Top 20: Nokia 2630. • (1) Includes unclassified impressions and other manufacturers with < 1% share. Email metrics@admob.com to sign up for future reports. Find previous reports and other resources at www.admob.com/metrics. Slide 14: Indonesia Handset Data October 2008 Operator Handset Mix Operator breakdown and visibility into manufacturer share by Operator. Share of Requests by Operator and Manufacturer - Indonesia 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Other Motorola SonyEricsson Nokia Excelcomindo (XL) Indonesia Satelindo (Indosat) Indonesia Telkomsel Indonesia Natrindo Indonesia Notes • Other includes all manufacturers with greater than 1% share. Email metrics@admob.com to sign up for future reports. Find previous reports and other resources at www.admob.com/metrics. Slide 15: United Kingdom Handset Data - October 2008 Ads Served: Requests: Top Device Mfrs SonyEricsson Nokia Samsung Apple LG Amoi Motorola RIM Other (1) 219,768,382 228,925,398 % of Requests 33.4% 25.5% 14.9% 6.4% 4.2% 2.6% 1.5% 1.0% 10.7% Share Chg % -0.8% -1.4% 0.0% 3.6% -0.1% 0.5% -0.1% 0.2% -1.9% Top Handset Models Nokia SonyEricsson Apple SonyEricsson SonyEricsson Amoi SonyEricsson Samsung Samsung SonyEricsson Nokia Nokia SonyEricsson Samsung SonyEricsson Apple SonyEricsson SonyEricsson LG SonyEricsson Total N95 K800i iPhone W810i W580i Skypephone W910i G600 E250 W880i 6300 6500s C902 J700 K850i iPod Touch W200i W850i KU990 K610i % of Requests 8.8% 6.9% 5.1% 2.3% 2.3% 2.3% 2.2% 2.2% 2.0% 2.0% 1.7% 1.5% 1.4% 1 4% 1.4% 1.4% 1.3% 1.3% 1.2% 1.2% 1.1% 49.3% Share Chg % -0.9% -0.5% 3.0% -0.2% -0.2% 0.2% 0.1% 0.0% 0.1% -0.1% -0.2% -0.1% 0.4% 0 4% 0.2% -0.1% 0.6% -0.1% -0.1% 0.0% -0.1% Note: Above share % refers only to requests from Smartphones 68% Windows Mobile OS Other Smartphone Traffic - UK Smartphone Traffic Share Smartphone Requests by Mfr: UK 2% 1% 4% 9% Nokia Apple SonyEricsson 23.0% 21% 63% RIM HTC Other Smartphone Requests by OS: UK <1% 4% 4% % Symbian OS iPhone OS 24% RIM OS Total 100.0% Handset Capabilities Supports Polyphonic Ringtones Supports Streaming Video Able to Download Video Clips Supports WAP Push Messages MMA Standard Screen Size Small Medium Large X-Large % Capable 80.7% 79.8% 90.3% 84.6% Share % 11.4% 17.9% 56.5% 14.2% Notes • Month-over-month share change calculated as percent of current month requests less percent of prior month requests. • New models in Top 20: Apple iPod Touch. • (1) Includes unclassified impressions and other manufacturers with < 1% share. Email metrics@admob.com to sign up for future reports. Find previous reports and other resources at www.admob.com/metrics. Slide 16: United Kingdom Handset Data October 2008 Operator Handset Mix Operator breakdown and visibility into manufacturer share by Operator. Share of Requests by Operator and Manufacturer - United Kingdom 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Other RIM Motorola Amoi LG Apple Samsung Nokia SonyEricsson Three UK O2 UK T‐Mobile UK Orange UK Vodafone UK Jersey Telecom GB Notes • Other includes all manufacturers with greater than 1% share. Email metrics@admob.com to sign up for future reports. Find previous reports and other resources at www.admob.com/metrics. Slide 17: Philippines Handset Data - October 2008 Ads Served: Requests: Top Device Mfrs Nokia SonyEricsson Motorola Apple Sony Samsung Other (1) 128,405,604 165,876,492 % of Requests 65.1% 9.6% 3.6% 2.1% 2.0% 1.8% 15.8% Share Chg % 3.6% 0.4% 0.1% -0.3% -0.5% 0.1% -3.4% Top Handset Models Nokia Nokia Nokia Nokia Nokia Nokia Sony Nokia Nokia Nokia Nokia Nokia Nokia Nokia Nokia Nokia Nokia Nokia Nokia Nokia Total N70 3510i N95 6070 3110c 6300 PSP 6630 3100 6020 2630 3200 3650 3220 6120c 6600 N80 2600c 6610i 6680 % of Requests 4.3% 4.2% 2.9% 2.4% 2.1% 2.0% 2.0% 1.9% 1.9% 1.9% 1.9% 1.9% 1.9% 1 9% 1.8% 1.6% 1.6% 1.6% 1.5% 1.5% 1.4% 42.4% Share Chg % -0.5% 1.3% -0.8% 0.3% 0.4% 0.1% -0.5% -0.3% 0.4% 0.2% 0.3% 0.2% -0.2% 0 2% 0.3% -0.2% -0.3% -0.4% 0.4% 0.4% -0.1% Note: Above share % refers only to requests from Smartphones 90% Windows Mobile OS iPhone OS Lenovo Smartphone Traffic - Philippines Smartphone Traffic Share Smartphone Requests by Mfr: Philippines 1% 3% 5% 4% Nokia 26.6% SonyEricsson Apple 87% Other Smartphone Requests by OS: Philippines 3% 7% Symbian OS Total 100.0% Handset Capabilities Supports Polyphonic Ringtones Supports Streaming Video Able to Download Video Clips Supports WAP Push Messages MMA Standard Screen Size Small Medium Large X-Large % Capable 88.4% 61.9% 75.9% 82.5% Share % 41.3% 22.0% 20.1% 16.7% Notes • Month-over-month share change calculated as percent of current month requests less percent of prior month requests. • New models in Top 20: Nokia 6610i and Nokia 2600c. • (1) Includes unclassified impressions and other manufacturers with < 1% share. Email metrics@admob.com to sign up for future reports. Find previous reports and other resources at www.admob.com/metrics. Slide 18: Philippines Handset Data October 2008 Operator Handset Mix Operator breakdown and visibility into manufacturer share by Operator. Share of Requests by Operator and Manufacturer - Philippines 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Other Samsung Sony Apple Motorola SonyEricsson Nokia Globe Telecom Philippines Smart Communications Philippines Notes • Other includes all manufacturers with greater than 1% share. Email metrics@admob.com to sign up for future reports. Find previous reports and other resources at www.admob.com/metrics. Slide 19: South Africa Handset Data - October 2008 Ads Served: Requests: Top Device Mfrs Nokia Samsung Motorola SonyEricsson LG Other (1) 106,899,589 113,722,968 % of Requests 38.5% 30.2% 11.5% 10.6% 2.5% 6.8% Share Chg % 0.7% -0.8% -0.3% 0.2% -0.2% 0.3% Top Handset Models Samsung Motorola Nokia Samsung Samsung Nokia Nokia Samsung Nokia Nokia Nokia Nokia Samsung Nokia Samsung Motorola Samsung Nokia Nokia SonyEricsson Total E250 V360 N70 J750 E370 6234 N73 D900i 6300 5200 2760 6110 U700 6111 J700 RAZR V3 D500 6085 N95 K800i % of Requests 9.6% 7.2% 4.4% 3.3% 2.2% 1.9% 1.8% 1.8% 1.6% 1.6% 1.3% 1.2% 1.2% 1 2% 1.2% 1.2% 1.1% 1.1% 1.1% 1.0% 1.0% 46.8% Share Chg % -0.3% -0.2% 0.0% -0.1% -0.1% 0.0% 0.0% -0.1% 0.1% -0.1% 0.0% 0.1% -0.1% 0 1% 0.0% 0.1% 0.0% -0.1% Other Windows Mobile OS SonyEricsson Smartphone Traffic - South Africa Smartphone Traffic Share 17.5% Smartphone Requests by Mfr: South Africa 3% 4% 6% Nokia HTC 87% Other Smartphone Requests by OS: South Africa 2% 5% Symbian OS 0.0% 0.0% -0.1% 93% Note: Above share % refers only to requests from Smartphones Total 100.0% Handset Capabilities Supports Polyphonic Ringtones Supports Streaming Video Able to Download Video Clips Supports WAP Push Messages MMA Standard Screen Size Small Medium Large X-Large % Capable 91.6% 70.0% 83.4% 93.6% Share % 37.5% 26.6% 30.9% 4.9% Notes • Month-over-month share change calculated as percent of current month requests less percent of prior month requests. • New models in Top 20: Nokia N95 and Samsung J700. • (1) Includes unclassified impressions and other manufacturers with < 1% share. Email metrics@admob.com to sign up for future reports. Find previous reports and other resources at www.admob.com/metrics. Slide 20: South Africa Handset Data October 2008 Operator Handset Mix Operator breakdown and visibility into manufacturer share by Operator. Share of Requests by Operator and Manufacturer - South Africa 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Other LG SonyEricsson Motorola Samsung Nokia MTN South Africa Notes • Other includes all manufacturers with greater than 1% share. Vodacom South Africa Email metrics@admob.com to sign up for future reports. Find previous reports and other resources at www.admob.com/metrics. Slide 21: AdMob Mobile Metrics Report October 2008 About AdMob AdMob serves Graphical Banner and Text Link ads on mobile web pages for more than 5,000 publishers. AdMob has served more than 38 billion ads since launching in January 2006. For each ad served, AdMob leverages handset and operator data, which enable demographic, device and operator targeting for advertisers. About AdMob Mobile Metrics AdMob stores and analyzes the data from every ad request, impression, and click and uses this to optimize ad serving. Every day, we see ad requests from more than 160 countries. We share some of this data for use by the AdMob community. Publishers want to better understand mobile data use by operator and by device to target their content and optimize their site performance. Advertisers want to understand demographics and device capabilities as they plan their campaigns. AdMob’s Mobile Metrics report represents our attempt to provide usage information for the use of the community. Methodology For every ad request AdMob analyzes information available in the user’s mobile browser. From this, AdMob determines device capabilities and more using open source tools and a variety of proprietary techniques The result is a snapshot of the devices viewing the more than 5 billion monthly ad requests and techniques. impressions that flow through AdMob’s network. We believe this data will be valuable in identifying and tracking trends, evaluating market readiness and more. AdMob now also serves mobile ads into iPhone applications. The traffic from these applications is included in the Metrics report. Limits of this Data Representativeness - AdMob does not claim that this information will be necessarily representative of the mobile internet as a whole or of any particular countrymarket. AdMob’s traffic is driven by publisher relationships and may be influenced accordingly. Because the data is pulled across ads served on more than 6,000 sites, we feel the data will be useful and may help inform your business decision making. Ad Request Classification - For some handsets and operator networks, it is difficult to collect full handset data. AdMob categorizes these requests as "unclassified" and does not serve targeted ads to these requests. Data Quality As part of our ongoing quality initiatives, AdMob implemented certain minimum thresholds to limit ads served in low performing inventory. These initiatives cause a slight decline in fill rate, or the percentage of requests for which we serve an ad. Questions Email metrics@admob.com to receive future AdMob Mobile Metrics distributions or if you have any questions or feedback for future releases. Email metrics@admob.com to sign up for future reports. Find previous reports and other resources at www.admob.com/metrics.