Slide 1: BtoB blogging successful, Forrester reports
• 47% of businesses say blogging is significant to their marketing strategy • 71% of corporations are currently experimenting or successfully blogging • Successes: 24%--better brand awareness, 41%--more traffic/leads,12%--more goodwill/partnerships
1. Forrester Research, Inc., How to Derive Value From B2B Blogging, 06/10/08
Word of Mouth Marketing Slide of the Week From GasPedal’s “You Can Be a Word of Mouth Marketing Supergenius!” http://blog.gaspedal.com
7/9/2008
