Slide 1: Being an Author in a Digital World
Beyond the manual – Helping Users get more out of technology wherever they are.
Twitter: @hansdorsch Web: www.hansdorsch.com
Slide 2: Helping Users get more out of technology wherever they are.
How-tos for the Apple-World
Slide 3: I write for every media
Paper Book Bookstore
PDF Web
e-book App Store
Blog - Web
Slide 4: I write for every media
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Paper Book Bookstore
PDF Web
e-book App Store
Blog - Web
Slide 5: What people are looking for
Bild: Hausfrau in der Küche Bild:
Inspiration and education
Quick Help
Entertainment
Slide 6: What people find
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Uses they wouldn‘t have thought of Hacks for problems, they hadn‘t found a solution for Workflows for bringing all their media on their device Reference for their daily work
Slide 7: How to be an author(ity)
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Love and live your subject Support others in getting stuff done Eat like a bird - poop like an elephant (Guy Kawasaki) Love your language
Slide 8: How to write universally
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Focus on tasks Write scripts for people to play Mind the context Use Redundancies Condense and animate Have a great index Use simple tools
Slide 9: Focus on the task
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Show only one solution - the best digress a little - use footnotes
Slide 10: Write movie scripts
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Don‘t write a Feature film, but small episodes on using an iPhone Let people learn, while they are doing Teach them, how to fish … Cross references are ok
Slide 11: Mind the context
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What media are they using? Where and in what state of mind is your reader Make Little books for little devices
Slide 12: Use Redundancy
Re ad! Lo ok!
Slide 13: Use Redundancy
Re ad!
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Slide 14: Use Redundancy
Lo ok!
Slide 15: Mind the context
truphone
Qr-Code
Preis: Kostenlos Link: http://appletipps.de/truphone
Offer Redundant Connections
Slide 16: Condense and visualize
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reduce and refine show and tell
Slide 17: Have a great index
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Use structure and accessible language Implement search use keywords, tag for search
Slide 18: Tools, I work with
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Use lightweight formats like text and HTML write and render vs. wysiwyg Simple and transparent
Slide 19: Write and render
Slide 20: How to enhance the experience
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Why read, when you can listen? Why listen, when you can watch? Write apps, not books Connect with people Connect to the web – Use every available technique, tap into ressources discover and curate
Slide 21: Read, listen, watch
Slide 22: Write Apps not books
Slide 23: Connect with people
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share your reading goodreads.com
Slide 24: Watch, how others work
Slide 25: Let people help each other
stackoverflow.com
Slide 26: Let people show off their tools
www.wakoopa.com
www.oneforty.com
Slide 27: How to get inspired to listen, watch and touch
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Look at children‘s books Use sensors
Slide 28: expand from here
Slide 29: Watch, listen, sing
Slide 30: manipulate directly
Slide 31: manipulate directly
Slide 32: Use sensors
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Alice for iPad - move and shake
Slide 33: That‘s it
Q ue s t
i o n s?
Hans Dorsch Twitter: www.twitter.com/hansdorsch Website: www.hansdorsch.com Books: www.mandl-schwarz.com e-books: in cooperation with www.textunes.de Blog: www.appletipps.com
