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Slide 1: Latest and most effective medium of advertising Media Kit
Slide 2: What is it to advertisers? • A one of its kind medium for Advertising • Products and services popularized through peer to peer advertising • Most effective way to reach out to your audience • Highly Targeted and unmatched reach across India • Unmatched visibility and conversion rates
Slide 3: What is DSJS? • DSJS is a web based platform which empowers users to send personalized and printed greeting cards and calendars for FREE across India • We piggy back on these cards and tag targeted ads (mostly in the form of offers / coupons / vouchers etc.) • Thus creating a brand new clutter free media through which advertisers can roll out highly targeted micro campaigns in a very cost effective way.
Slide 4: How does it work? Users flock to www.dontspendjustsend.com To send greeting cards to any body in India – FREE of cost In turn we print the card selected by users, and deliver it to the recipient along with a message from advertiser
Slide 5: Why would it matter to advertisers? • 99% open rate – peer to peer (P2P) model ensures that all the envelopes are opened by the recipients. • Since the cards are sent from one person to another, recipients know senders, hence would open the envelope for sure. • Higher open rate would ensure greater visibility and exciting conversion rates. • Pay per card (PPC) model – no commitment of large budgets required. Just pay for the number of cards sent with your message. • Ability to target precisely – advertisers can target based on geography, gender, location, occasion etc. thus minimizing “advertising wastage”. • Set upper limits to monthly budgets • Going forward, advertisers can not only create and manage campaigns but also measure ROI.
Slide 6: Our Pitch • DSJS provides the most effective advertising medium in terms of cost effectiveness, ease to market, ROI, Lead generation and customer acquisition • A DSJS campaign can yield better results as compared to other forms of targeted advertising
Slide 7: Metrics DSJS Metrics Volume / Impressions Open Rate / CTR Visibility Conversion Customer Acquisition Cost per unit Total Cost of Campaign Cost per acquisition (CPA) DM campaign 10,000.00 3% 300.00 25% 75.00 30.00 300,000.00 4,000 Online PPC campaign 10,000.00 3% 300.00 25% 75.00 10.00 100,000.00 1,333 DSJS campaign 10,000.00 99% 9,900.00 25% 2,475.00 61 15.00 150,000.00
Slide 8: In the media
Slide 9: Why would it matter to users? • It’s FREE – users don’t have to pay for printing or shipping • It’s personalizable – users can add their own messages, images etc. on to the card • It’s loaded with content – thus giving them options to choose from • It’s easy to use and web based – thus saving users from the trouble of visiting card galleries, courier outlets etc, saving time and money • It’s fun – users can create their own categories and cards (going forward), earn loyalty points and win merchandize • It enables them to maintain all their contacts at one place and also schedule the process of sending the cards • It’s simple and clutter free
Slide 10: Lets talk Niranjan Subbarao +91-98453-72407 Niranjan.subbarao@gmail.com www.DontSpendJustSend.com Thank you