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Slide 1: How I Built my own ’Search & Selectable’ Social Media Resume CASE & EXAMPLE Presented by Marianne Steen @mariannesteen –– www.mysocialcv.wordpress.com – slideshare.net/mariannesteen
Slide 2: Who am I…? • • • • I live in Copenhagen, Denmark I have worked with online media since 1997 I have written 2 books on job search I try to do as I preach (most of the time ;-) What Social Media has done for me, so far: • I am #1 on Google (Danish keywords) • I don’t (need to) write job applications • I get to work with like-minded people • I get invitations to hold presentations • Reporters call me to write articles on job search • I learn, I grow and I have fun! This is my story on my first social media journey… @mariannesteen –– www.mysocialcv.wordpress.com – slideshare.net/mariannesteen
Slide 3: My first journey: Building my reputation as ’expert on how to use online media for recruitment and job search’ • I launched my blog in 2009 (in Danish) http://mariannesteen.wordpress.com • I used a lot of content from my book www.soegjob.net : http://www.soegjob.dk • I knew that jobseekers are looking for cases So I published examples of cover letters and templates for CVs • My goal was to be No. 1 on Google within my niche @mariannesteen –– www.mysocialcv.wordpress.com – slideshare.net/mariannesteen
Slide 4: Want to make your own plan? Go to the ”How to Do It Yourself” presentation on Slideshare ”Build and Brand Your Social CV” WHY MY SOCIAL CV? @mariannesteen –– www.mysocialcv.wordpress.com – slideshare.net/mariannesteen
Slide 5: Do you enjoy writing job applications? ROI for job applications? • How much time have you spent on writing job applications for advertised jobs? Do you know... • How many/ who are you competing against? • And on which terms? • When you get a ”NO!” – do you know WHY? @mariannesteen –– www.mysocialcv.wordpress.com – slideshare.net/mariannesteen
Slide 6: Applying for job ads means… – You have to pretend you match what the company wants – You spend hours on producing content to get 10 seconds of attention - once – For every ”No” – you have to start from scratch again Frustration: Frustra in latin means ”in vain” @mariannesteen –– www.mysocialcv.wordpress.com – slideshare.net/mariannesteen
Slide 7: Social media as job attraction tool • Social media enables you to build your own media platform – for free • Every time you publish, you add value • As time goes by –you benefit even more • Bonus! Learning by doing makes you a social media manager (adding a career opportunity) • Social media is not a magic potion or magic wand To succeed you need work, consistency and patience @mariannesteen –– www.mysocialcv.wordpress.com – slideshare.net/mariannesteen
Slide 8: How will you get work? Chance of getting a new job* • Is only 25% if replying to job ads • At least 66% if networking and taking action *) Based on statistics on how ”people like me” got a new job in 2010, Denmark @mariannesteen –– www.mysocialcv.wordpress.com – slideshare.net/mariannesteen
Slide 9: Steps I used to build my social CV: 1. I made my own ”Logical levels of change” 2. I defined the people I wanted to reach 3. I set my objectives 4. Based on 2 + 3, I chose my media 5. I keep track of my social impact @mariannesteen –– www.mysocialcv.wordpress.com – slideshare.net/mariannesteen
Slide 10: Know yourself to grow yourself - Where are you going - What do you believe in - What do you offer LOGICAL LEVELS OF CHANGE @mariannesteen –– www.mysocialcv.wordpress.com – slideshare.net/mariannesteen
Slide 11: Before you take action – know where you’r going @mariannesteen –– www.mysocialcv.wordpress.com – slideshare.net/mariannesteen
Slide 12: My Vision • Vision Specific  Measurable  Attractive  Realistic  Timed • My goal was to be No.1 on Google. It shows that I understand SEO. Everybody knows how important SEO is to building an online brand and business. Also, understanding SEO, you know how analytics and web stats works and how to measure ROI. @mariannesteen –– www.mysocialcv.wordpress.com – slideshare.net/mariannesteen
Slide 13: My identity; who I aim to be and what I do I claim to be an expert in online recruitment & job search - and an internet pioneer. I therefor try the newest technologies and online services myself, enabling me to provide the best advice possible. For jobseekers as well as recruiters @mariannesteen –– www.mysocialcv.wordpress.com – slideshare.net/mariannesteen
Slide 14: I use social media to support my goal • My tweets are (mainly) about social media, recruitment, ”job search (attraction)” and mainly factual • I RT (retweet) facts, infographic and innovative postings on social media & online business • I follow people within my niche • I practice being a contributor @mariannesteen –– www.mysocialcv.wordpress.com – slideshare.net/mariannesteen
Slide 15: I defined the people I wanted to build a relation with MY TARGET AUDIENCE @mariannesteen –– www.mysocialcv.wordpress.com – slideshare.net/mariannesteen
Slide 16: The Audience I wanted to target • • • • • • Jobseekers Employer Organisations Employee organisations Recruiters HR-Consultants Social Media DIY’s @mariannesteen –– www.mysocialcv.wordpress.com – slideshare.net/mariannesteen
Slide 17: Where do my audience go? Linkedi n jobseekers Recruiters HR-Consultants Social Media DIY’s x x Google Twitte r x x x x x x (x) x x x Social Network Facebook x @mariannesteen –– www.mysocialcv.wordpress.com – slideshare.net/mariannesteen
Slide 18: How I wanted to change and develop relationships YOUR OBJECTIVES @mariannesteen –– www.mysocialcv.wordpress.com – slideshare.net/mariannesteen
Slide 19: Objectives • Relation building – – – – – Be found when searched on Google and Linkedin Be visible to recruiters looking for online competences Build relationships with potential customers Attract work Build followers on Twitter @mariannesteen –– www.mysocialcv.wordpress.com – slideshare.net/mariannesteen
Slide 20: Defining my key words – Recruiters search on job title, core skill(s) and geography – Jobseekers search on ”how to write a job application”, CVtemplate, applications examples All words are in Danish (translated into English for your convenience) Job application, Job search, job boards, recruitment, social media, online med, online recruitment, CV, resume, digital media, CV-template, @mariannesteen –– www.mysocialcv.wordpress.com – slideshare.net/mariannesteen
Slide 21: - My Landing Page - My URL-identity - Building my social CV bit by bit MY MEDIA PLATFORM @mariannesteen –– www.mysocialcv.wordpress.com – slideshare.net/mariannesteen
Slide 22: My ’Social CV’ includes: 1. My landing pages – – – – – Blog: With a personal domain; mariannesteen.dk Linkedin: with a personal URL; /in/mariannesteen Categories, tags, keywords, links, pictures, posts From all of my media: Twitter – slideshare – box.net From like minded media: blogposts, job ads 1. Content 1. Feeds @mariannesteen –– www.mysocialcv.wordpress.com – slideshare.net/mariannesteen
Slide 23: My Social Media Networks Communities: • Ere.net • Socialmediatoday.com • Recruitingblogs.com • New Media Social Blogroll: • Modernejobsoeger.dk • Dagpengeland.dk • Pew Internet • Ted.com @mariannesteen –– www.mysocialcv.wordpress.com – slideshare.net/mariannesteen
Slide 24: My Google juice 1. I focus on my niche: 1. Recruitment and job search 2. Media (online, digital, social) 3. Danish 2. I Syndicate – – Share information across my media Integrate data from other sites/ networks • I link to sites and social networks I relate to – that are either relevant or big, preferably both @mariannesteen –– www.mysocialcv.wordpress.com – slideshare.net/mariannesteen
Slide 25: Nr. 1 & 2 ”rekruttering sociale medier” (154.000 results) @mariannesteen –– www.mysocialcv.wordpress.com – slideshare.net/mariannesteen
Slide 26: What impact do I make? How visible am I? MONITOR @mariannesteen –– www.mysocialcv.wordpress.com – slideshare.net/mariannesteen
Slide 27: For every hour, I spend …. PRODUCING – 40 minutes SPREADING THE WORD: 20 min. • Produce content – Use key words IN content • Spread the word – Tweet – Linkedin update • Present content – Use tags (key words) • Ask for feedback • Content summary – Blog post • categories and tags @mariannesteen –– www.mysocialcv.wordpress.com – slideshare.net/mariannesteen
Slide 28: Social Media Manage & measure Tools 1. Personalised Google Search 2. Twitter impact and influence • vizibility.com • twitalyzer.com • tweepi.com • twiangulate.com 3. Cross social media • Socialmention.com @mariannesteen –– www.mysocialcv.wordpress.com – slideshare.net/mariannesteen
Slide 29: Marianne Steen, Web entrepreneur & -business developer Copenhagen, • 14 years online professional Denmark • Author of 2 books Present: • Investor, XYW.dk (www.work.dk, fritidsjob.dk, elevplads.dk, ungnyt.dk) • Board member - JOB2SEA; Jobs for maritime professionals - Danish Association of Entrepreneurs Meet, follow and comment: http://mysocialcv.wordpress.com http://mariannesteen.dk Linkedin.com/in/mariannesteen @mariannesteen Past: • Owner, web consulting company • Director at MatchWork.com • Masters degree, horticulture @mariannesteen –– www.mysocialcv.wordpress.com – slideshare.net/mariannesteen