Slide 1: SERVICES GUIDE -
HOSTED MESSAGING & COLLABORATION (HMC)
MARKET POSITIONING
Bringing Affordable, Enterprise-Grade Communications Services to Small and Medium-sized Businesses
Cert. No. FS45733
Slide 2: Our Reference
Author
Authorised by
Date
Filename
Steve Miles Hosting Development
Updates Made Update made by:
18/02/2009
Date of update: Version No.
2
Slide 3: Table of Contents
Table of Contents.......................................................................................................................i 1 Glossary...................................................................................................................................2 1 Glossary...................................................................................................................................2 2 Introduction.............................................................................................................................3 2 Introduction.............................................................................................................................3
2.1 Purpose..................................................................................................................................................3 2.2 Scope......................................................................................................................................................3
3 Preface.....................................................................................................................................4 3 Preface.....................................................................................................................................4 4 The Software Services Market Opportunity.........................................................................5 4 The Software Services Market Opportunity.........................................................................5 5 Solution Description.............................................................................................................15 5 Solution Description.............................................................................................................15
5.1 HMC 4.0 Hosted Services Components.............................................................................................16 5.2 HMC 4.0 Hosted Infrastructure Components....................................................................................16 5.3 Hosted Service – Microsoft Exchange Server 2007 SP1..................................................................17 5.4 Hosted Service - Windows Sharepoint Services (WSS) 3.0.............................................................18 5.5 Service Delivery Model........................................................................................................................19 19
Slide 4: 1 Glossary
Glossary HMC WSS MOSS HSSP CSF SDP, SOA MPS, MPF SaaS, S+S SME OA, OWA,OMA POP/IMAP MBX,CAS EAS RIM/ BES OS WS03 R2 AD WSUS OM /SCOM MSCS /SCC CSR UI SAL SPLA SP Hosted Messaging and Collaboration Windows Sharepoint Services Microsoft Office Sharepoint Server Hosted Solutions Self-Care Portal Connected Services Framework Service Delivery Platform / Services Oriented Architecture Microsoft Provisioning Service / Framework Software as a Service / Software + Services Small Medium Enterprise Outlook Anywhere, Outlook Web Access, Outlook Mobile Access Post Office Protocol/ Internet Mail Access Protocol Mailbox Server, Client Access Server Exchange Active Sync BlackBerry Operating System Windows Server 2003 R2 Active Directory Windows Software Update Server Operations Manager / Systems Center Operations Manager Microsoft Cluster Service / Single Copy Cluster Customer Services Representative User Interface Subscriber Access License Service Provider License Agreement Service Pack
Slide 5: 2 Introduction
2.1
Purpose
To provide a services positioning guide to Microsoft’s Hosted Messaging and Collaboration Service (HMC).
2.2
Scope
This is a services/ specification document that outlines the solutions current features and capabilities, and market positioning, it does not cover platform design, technical architecture, configuration or future capabilities.
Slide 6: 3 Preface
Email has become THE mission critical application. Organisations and users need to have access to technology to facilitate speedy, secure, anytime and anywhere communication with customers, suppliers, partners and colleagues. Doing so often means moving from conventional POP3 and Web-based e-mail to more richly featured, extensible messaging technology that offers enterprise-class e-mail services, mobile devices support, access anywhere and drives productive collaboration. Since the implementation and delivery of a sophisticated IT infrastructure along with the associated costs can be a daunting prospect, and many may not having the financial, technical or human resources to bring it in house, more and more people are turning to a managed hosted solution. Outsourcing the complex management and infrastructure of email and other essential business services and consuming/ subscribing to this as a service is one easy way to address this. A Managed Services Provider offering Hosted Microsoft Exchange and other Hosted Services can provide advanced levels of data integrity and security as well as customer support, allowing customers to realise all sorts of advantages such as reduced costs, increased efficiency and productivity gains. The Microsoft Hosted Messaging and Collaboration Solution is designed to allow organisations to consume Software as a Service, giving them the opportunity to focus on core activities and objectives.
Slide 7: 4 The Software Services Market Opportunity
Traditional on-premises software solutions have historically been ideal options for rolling out robust functionality and rich features with high levels of performance, security, and availability. Bringing such a solution to an organisation often has required investment in infrastructure components and software licenses, rigorous planning, testing, and deployment cycles, and ongoing maintenance processes; many of which need to be revisited to ensure the solution continues to meet growing business needs. Technology breakthroughs, driven by overwhelming customer demand for more flexible, intuitive, and scalable solutions, are transforming the way software is created, delivered, and used. New and powerful devices, widespread broadband connections and business connectivity, emerging programming models, and the rise of well connected remote datacenters have together enabled a software delivery model that the industry calls Software as a Service (SaaS). With SaaS, applications are hosted as services and accessed by customers over the Internet. This SaaS phenomenon is anticipated to transform the IT industry and create many new opportunities in the Hosted Services Market in the coming years.
Slide 8: IT grows increasingly consumerised, today the line between consumer devices and business devices is decidedly blurry. Customers don’t care how solutions work; they want them to “just work.” They also want a consistent, seamless experience that gives them virtually anywhere, anytime access to information without the complexity and cost of managing everything themselves. With the availability of inexpensive storage and access to increased bandwidth, software delivered over the Internet is a logical evolution from the traditional client-based model. Some customers will want to outsource as much IT as possible; others will need to maintain control for regulatory or security reasons. The challenge is matching the customers needs with the capabilities and features of a specific solution or delivery model. On-premises: In this model (the traditional method of deploying and using software) the solution is installed at the customer’s physical business location and licensed directly to the customer. Customers may choose to keep IT resources within their control for reasons of regulatory compliance, security, IT strategy, or the critical nature of the applications or tasks under consideration. Managed Hosted : In this model, the Hosting partner owns and maintains the applications and infrastructure components and purchases Microsoft software licenses via a Service Provider Licensing Agreement (SPLA). The customer consumes the applications as a service on a subscriber , ‘pay what you use’ model.
Slide 11: Software-plus-Services is a Proven Strategy
“When Microsoft gets into the game, you know there’s a mass market for it” When businesses were just beginning to embrace the Internet, consumers were already adopting it at blazing speed. Similarly, IT grows increasingly consumerized; having become used to accessing entertainment, information, and social connections over the Internet and through a wide range of devices in their home lives, consumers demand the same experiences at work, in the enterprise. Software developers and other technology providers have responded with a huge variety of business-oriented SaaS solutions to satisfy that demand. Today, the line between consumer devices and business devices is decidedly blurry. Customers don’t care how solutions work; they want them to “just work.” They also want a consistent, seamless experience that gives them virtually anywhere, anytime access to information without the complexity and cost of managing everything themselves. With the availability of inexpensive storage and access to increased bandwidth, software delivered over the Internet is a logical evolution from the traditional client-based model. In the early days of SaaS, some predicted that the delivery of software through Web browsers would make client installed software obsolete. Others felt that this strategy was incomplete and would fail to provide customers with the fullest range of relevant solutions. Microsoft set out on a more inclusive strategic path driven by the fast-growing industry understanding that combining Internet services with client and server software can deliver exciting new capabilities. This strategy is called software-plus-services. It is the philosophy that customers benefit most not from SaaS alone or on-premises software alone but from the full range of options enabled by both. Customers can choose the combination that works best for them based on their needs, budgets, and levels of experience, creating a customized hybrid solution that delivers the rich performance of client software and the flexibility and scalability of Internet services. Software-plus-services, in other words, gives customers the best of both worlds. Microsoft refers to this as “the power of choice.”
Microsoft Bets Big on Software Service and Azure Services Platform
Slide 12: Delivery Model
Today, Microsoft offers three delivery models for software-plus-services. These models are not mutually exclusive and many solutions will contain elements of more than one delivery model. Partners can help customers by assessing which model or combination of models will work best for their specific situation. Some customers will want to outsource as much IT as possible; others will need to maintain control for regulatory or security reasons. The challenge is matching the customer’s needs with the capabilities and features of a specific solution or delivery model. On-premises: In this model (the traditional method of deploying and using software) the solution is installed at the customer’s physical business location and licensed directly to the customer. Customers may choose to keep IT resources within their control for reasons of regulatory compliance, security, IT strategy, or the critical nature of the applications or tasks under consideration. On-premises solutions can be enriched by software-plus-services solutions such as offsite data backup, disaster recovery, security, message hygiene, and functionality enhancements accomplished by linking them to other solutions through SOA. Hosted by Partner: In this model, the partner owns and maintains the infrastructure components and purchases Microsoft software licenses via a Service Provider Licensing Agreement (SPLA), which the partner can then license to customers, either directly or indirectly via other partners. In most cases, the hosting partner or a reselling partner will add additional software or services, such as vertical specific functionality, line of business applications, storage, security, or data backup, and will bill customers based on a subscription model. Service level agreements and high quality, local support can increase the competitiveness of these solution offerings. Hosted by Microsoft: Microsoft hosts a set of services for businesses and consumers: Live services from Microsoft and Microsoft® Online services. Live services are targeted at consumers and small office/home office (SOHO) users. Microsoft Online provides enterprise-level capabilities to businesses of all sizes, with either dedicated or multitenant infrastructure. Microsoft is committed to providing partners with opportunities to profit from Microsoft-hosted solutions. Today, this broad menu of partner opportunities includes:
Slide 13: Microsoft’s S+S Product/ Service Offerings
Microsoft’s Strategy for Software Plus Services follows two product paths; Live Services and Microsoft Online Services. Live Services for consumers and SOHO users include Windows Live, Microsoft Office Live Small Business, and Microsoft Office Live Workspaces, among others. Microsoft Online Services for businesses of any size with enterprise-level Microsoft-hosted solutions. It includes products such as the Microsoft Business Productivity Online Suite (Microsoft Exchange Online, Microsoft Office SharePoint Online, Microsoft Office Live Meeting, and Microsoft Office Communications Online), Exchange Hosted Services, Microsoft Dynamics CRM Online and Microsoft Forefront. The Microsoft BPOS is built on the same HMC Solution used by Service Providers, only hosted by Microsoft within their own Data Centers, as opposed to a Partner deployed HMC Solution, where the HMC Solution is deployed within the Service Providers Data Center. This Product map is shown below.
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Slide 17: 5 Solution Description
What is the Microsoft Solution for Hosted Messaging and Collaboration
The solution is an architectural design for building out a Managed Hosting Multi-Tenant (Shared) Messaging and Collaboration Environment. This is in contrast to an on-premises or dedicated hosted solution where the application/ infrastructures are deployed in silos, one architecture per customer i.e. single tenant. It aims to address the communication needs of those wishing to consume the services of an enterprise class messaging system and other Hosted Services, whilst not investing in deploying the infrastructure and application themselves, this allows the customer to focus on their core activities. The Hosted Applications and supporting infrastructure are deployed and fully managed by the service provider/ hoster and are provided via the ‘Software as a Service’ Delivery Model (one-to-many over the internet). The customer has the benefit of consuming the applications as a service, and not requiring to deploy, administer and support the application or the underlying infrastructure. The Hosted Services offered under HMC v4.0 are detailed in the next sections. What Is Hosted Messaging? A rich set of messaging services that are provided by Hosted Microsoft Exchange Server 2007. What Is Collaboration? A rich set of collaboration and information sharing services that are provided by Microsoft Windows Sharepoint Services 3.0 (WSS).
Slide 18: 5.1
HMC 4.0 Hosted Services Components
The Hosted Services are the solution's revenue-generating components.
HMC 4.0 Hosted Services Components
Component
Product
Function
Hosted Exchange Server 2007 Windows SharePoint Services Hosting
Microsoft Exchange Server 2007 SP1 Microsoft Windows SharePoint Services version 3.0 WSS
Provide flexible and scalable rich e-mail, messaging services. Create web site hosting for collaboration and information sharing.
5.2
HMC 4.0 Hosted Infrastructure Components
The Infrastructure Components provide the ability to streamline the management, administration, and monitoring of the hosting environment.
HMC 4.0 Hosted Infrastructure Components
Component
Product
Function
Centralised Management
Active Directory Systems Center Operations Manager 2007 (SCOM) Microsoft Provisioning System (MPS) Windows Software Update Services (WSUS) Microsoft Internet Security and Acceleration (ISA) Server 2006
Centrally manages users, accounts, servers, group policies etc. Proactively monitors internal data center operations. Automates routine administrative service management tasks such as adding new users, and provisioning hosted services. Centralises and automates the process of performing software and security updates. Reverse Proxy Solution for Secure Application Publishing
Monitoring and Reporting
Service Provisioning
Update Management
Secure Messaging
Slide 19: 5.3
Hosted Service – Microsoft Exchange Server 2007 SP1
Microsoft Exchange Server 2007 is the latest release of the messaging and communications system from Microsoft built on the Windows Operating System. At its core, Microsoft Exchange Server 2007 is an email, calendaring, and address book system that runs on a centralised Windows Server System. With the release of Exchange Server 2007, Microsoft has made significant improvements in the areas of performance, scale, mobility and is the foundation for unified communications. With a centralised Exchange Server holding mail messages, calendar appointments, contacts and other user information, the Exchange environment provides a server-based storage of information. Users throughout the organisation can connect to the Exchange Server from a variety of client systems to get anywhere access to their email and other information. Exchange Server also integrates with Microsoft Windows SharePoint Services and other Office applications as well as third-party systems and devices.
Client Access Methods & Protocols
MAPI RPC over HTTP(S) is the protocol used by Outlook Anywhere to allow access to email without a VPN. With earlier versions of Exchange, external Outlook users who wanted MAPI access to Exchange had to first establish VPN connections to their organisation's private network. Outlook Anywhere allows Outlook clients to access Microsoft Exchange servers by using the MAPI protocol to tunnel Outlook RPC requests inside an HTTP(S) session, or tunnel.
Slide 20: 5.4
Hosted Service - Windows Sharepoint Services (WSS) 3.0
Microsoft Windows SharePoint Services 3.0 helps organisations, teams, and business units to be more effective by connecting people and information. It allows the easy creation of SharePoint Web sites for information sharing and document collaboration. It is easy to use and can be adopted rapidly, you do not need to have expertise in designing Web sites to get started. Users can create workspaces and then publish, store, share, and keep track of information, workflow, and documents.
The differences between WSS and MOSS There is a fundamental difference in the roles played by WSS and MOSS.
Windows Sharepoint Services – WSS, is based on a collaboration theme in the sense that it's designed to store and share list-based data and documents. Based on the definition of Analysis Microsoft Office Sharepoint Server - MOSS, on the other hand, is based on an aggregation theme. based on the definition of Synthesis
Slide 21: 5.5
Service Delivery Model
The Hosted Services can be monetized by either a Direct Sell Model or a Reseller Model. Both models will utilise the same platform and hosted services, it is the Service Delivery and Support model that will change. The solution comprises of three layers/ tiers, we have classified these as Service Provider Tier, Reseller Tier, Organisation Tier
Service Provider level – Provides the Platform and Hosted Services to Resellers. Reseller level – Monetises Platform, provides Hosted Services to Organisations. Organisation level – These are the subscribers of these Hosted Services.
The Reseller tier is the tier that has the Subscribed Hosted Services relationship with the End-Customers; monetisation occurs at this layer. With the Reseller model, the Platform Hoster will only belong to the Service Provider Tier, whereas for the Direct Sell model, the Hoster will exist at both the Service Provider Tier and the Reseller Tier. For the Platform Hoster to be able to Monetise the Hosted Services via a direct sell they must in effect act as a reseller themselves, creating an internal Reseller Organisation within the Reseller Tier in order to provide Hosted Services to the Organisation Tier.
