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Slide 1: Master of Your Domain Success Online Starts With a Great Domain
Slide 2: Domain Key Events         1962 1968 1972 1973 1983 1983 - 93 1990 1992         Cuban Missile Crises Physical network constructed First e-mail program was created. New TCP/IP protocol allowed computer networks to interconnect and communicate with each other. U of W created Domain Name System (DNS). Bigger, Better, Faster Cheaper Hypertext system implemented Internet Society is chartered. World-Wide Web released. Backbone upgraded to T3
Slide 3: Key Events Cont’…   1993 -InterNIC created to provide Internet services. -Marc Andreessen and NCSA and the U of Illinois develops graphical user interface to the WWW. 1994 -Many new networks added to backbone.   -Pizza Hut offers ordering on its site -First cyberbank opens   1995 -The National Science Foundation contracted with 4 providers -These companies sold connections to groups, organizations, & companies. -$50 annual fee is imposed on domains, excluding .edu and .gov domains which are still funded by the National Science Foundation.
Slide 4: Today   Traditional media is losing advertising revenue to the ‘new media’ online. TV, Radio and print companies are cutting back and closing down as a direct result. As the economy has gone south, online growth goes north. Small local example is Kelowna.com      
Slide 5: First Domains Registered 1985 – 6 domains 1. 15-Mar-1985 SYMBOLICS.COM* 2. 24-Apr-1985 BBN.COM 3. 24-May-1985 THINK.COM 4. 11-Jul-1985 MCC.COM 5. 30-Sep-1985 DEC.COM 6. 07-Nov-1985 NORTHROP.COM *29-year-old Aron Meystedt of XF Investments (XF.com) recently bought domain.
Slide 6: First Domains 1986 (54) XEROX.COM SRI.COM HP.COM BELLCORE.COM IBM.COM SUN.COM INTEL.COM TI.COM ATT.COM GMR.COM TEK.COM FMC.COM UB.COM BELL-ATL.COM GE.COM GREBYN.COM ISC.COM NSC.COM STARGATE.COM BOEING.COM ITCORP.COM SIEMENS.COM PYRAMID.COM ALPHACDC.COM BDM.COM FLUKE.COM INMET.COM KESMAI.COM MENTOR.COM NEC.COM RAY.COM ROSEMOUNT.COM VORTEX.COM ALCOA.COM GTE.COM ADOBE.COM AMD.COM DAS.COM DATA-IO.COM OCTOPUS.COM PORTAL.COM TELTONE.COM 3COM.COM AMDAHL.COM CCUR.COM CI.COM CONVERGENT.COM DG.COM PEREGRINE.COM QUAD.COM SQ.COM TANDY.COM TTI.COM UNISYS.COM
Slide 7: First Domains 1987 (40+) CGI.COM CTS.COM SPDCC.COM APPLE.COM NMA.COM PRIME.COM PHILIPS.COM DATACUBE.COM KAI.COM TIC.COM VINE.COM NCR.COM CISCO.COM RDL.COM SLB.COM PARCPLACE.COM UTC.COM IDE.COM TRW.COM UNIPRESS.COM DUPONT.COM LOCKHEED.COM ROSETTA.COM TOAD.COM QUICK.COM ALLIED.COM DSC.COM SCO.COM GENE.COM KCCS.COM SPECTRA.COM WLK.COM MENTAT.COM WYSE.COM CFG.COM MARBLE.COM CAYMAN.COM ENTITY.COM KSR.COM # 100 Mar 85 to Nov-87 First 100 domains
Slide 8: Domains Today   183 million domains registered. New registrations now about $10/yr. Top domains sell for millions. Most are not disclosed due to NDA’s. Many good domains for small business can be purchased in the aftermarket for between $500 and $5,000.      
Slide 9: How Many Domains Can You List? Hint: .com Others?
Slide 10: Domain Extensions Top Level Domains (TLD)       Com Net Org Commercial Networks Non profits Country Codes (ccTLD)   Ca Canada
Slide 11: Other gTLD’s
Slide 12: ccTLD There are 251 ccTLD’s for countries around the world. The top 25 cc’s by number of registered domains are:
Slide 13: Cc’s Cont’…
Slide 14: Domain Fundamentals   Originally domains were limited to only 26 characters. About 10 years ago, that was increased to 67 characters (to the left of the period). FirstTimeHomeBuyerTaxCredit.com Sold in Mar 09 Why?? As of Feb 19th 2009 IRS allowed for up to $8K tax credit for ‘First Time Home Buyers’ Suddenly, this domain becomes valuable because it is now a popular search term. Now it is a popular search term. The key is to find/buy domains that are either popular search terms or have ‘natural type-in traffic.        
Slide 15: Domain Fast Facts         183 million domains currently registered. Most of them are worth around $10. Be careful if you are looking to become a domain investor as there are many pitfalls. One trend is to incorporate the extension as being part of the meaning of the whole domain. Example Del.icio.us Show.me AsSeenOn.tv Almost ¼ of the worlds population uses the Internet. That means there is potential growth for 3/4’s of the worlds population. June 2009 92 million COM and NET domain names, 24 % of these domains have one page websites. 64% have multipage websites or 58.6 million websites. 12% have no associated websites.          
Slide 16: Notable Domain Sales* Sex.com IRS.com Fund.com Beer.com Capital.com Diamond.com Business.com Casino.com Toys.com Wine.com Toys.com Korea.com Candy.com Computer.com Seniors.com $12.1 Million $11.1 $10.0 $ 7.0 $ 7.0 $ 7.0 $ 7.0 $ 5.5 $ 5.1 $ 3.3 $ 5.1 $ 5.0 $ 3.0 $ 2.1 $ 1.8 * Due Mostly to NDA’s, approx. only 10% of domain sales are reported
Slide 17: Domains For Business Fundamentals   A to Z, 0 to 9, hyphen and up to 67 characters   Name Relevancy – don’t get cute   Extension: ca or .com or ?   Proper Spelling   Keywords   Valuation – How much to spend?   Where/how to find good domains?
Slide 18: Check List Summary             Buy in appropriate extension – never go wrong with a .com. Make sure you have key word(s) in domain. Make sure there is no confusion in spelling or telling someone the domain address. Stay away from hyphens and #’s. Keep it short and meaningful. Invest the appropriate amount of money on your domain purchase.
Slide 19: Be Careful Domains are case-insensitive         Who Represents Therapist Finder Experts Exchange PowerGen Italia
Slide 20: …What You Ask For Corporate Name   Domain Name WhorePresents.com TheRapistFinder.com Who Represents = Therapist Finder =     Experts Exchange = ExpertSexChange.com PowerGen Italia = PowerGenitalia.com  
Slide 21: Simple Domain Tip #1 Instead of www.thisismydomain.biz Do This ThisIsMyDomain.biz Or Even ThisIsMyDomain.biz
Slide 22: Simple Domain Tip #2     ‘Even though I have a lousy domain, I’ve spent so much time and money on it, I don’t want to change to something new even if it is better’. ‘Have your cake and eat it’. -Buy the best domain you can and redirect it to your current existing site. -This way, you keep both of your old customers and bring in many more new ones!
Slide 23: Simple Domain Tip #3 If you have or plan to develop a meaningful website: try to protect and support your domain by buying similar search term domains.   Example: You have MyFavouriteFood.ca Consider: -MyFavouriteFood.com/net/org. -MyFavoriteFood.ca -FavouriteFood.ca/com/net/org.
Slide 24: Questions.com   Although this is an online Psychic and Spiritual Network, I am unable to guess what questions you have – so ask away!