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Slide 1: www.pwc.com YOU Lead Technology – Technology Leads YOU... concerning creativity, technology, business concepts, for University of Waterloo, Stratford campus Dr David H. Jacobson Director - Emerging Technologies, PwC david.h.jacobson@ca.pwc.com Thursday, January 27, 2011
Slide 2: Borderless digital communication and participation • • • • 2007: The age of Ubiquitous Participation (UP!)* begins; 2008, 2009: The Selfsumer* emerges; 2010:  Borderless digital mobility*; 2011:  Borderless mind*; Borderless cross-linking*. And isn’t this what Stratford is all about? * PwC defined concepts PwC Slide 2
Slide 3: What to expect from broadband PwC Slide 3
Slide 4: Wi-Fi –Direct • Wi-Fi Alliance®; • Link devices direct by Wi-Fi; • Bluetooth killer? PwC Slide 4
Slide 5: Borderless camcorder - in space and time • Click and the last 30 seconds go to your chosen destinations. Looxcie PwC Slide 5
Slide 6: Mobile TV • LG's mobile digital television that can receive a signal even in a moving vehicle; • Advanced TV Systems Committee Standards for Digital mobile TV. PwC Slide 6
Slide 7: Borderless social networking - established PwC Brian Solis and Research Capital Slide 7
Slide 8: Borderless social enterprise – emerging PwC US 2009 PwC Slide 8
Slide 9: Borderless digital mobility • Intimate devices*:  24/7;  High-speed networks;  Location, directionally and movement aware;  Cross-linking experiences;  Easy interface, “touch and go”;  Transform and emerge*. Gesture technologies; Out-of-home (e.g. in-store applications); Beyond-the-microcosm effectiveness. * PwC defined concepts • • • PwC Slide 9
Slide 10: Borderless pathology PwC http://blumcenter.berkeley.edu/global-poverty-initiatives/mobile-phones-ruralhealth/remote-disease-diagnosis Slide 10
Slide 11: Borderless astronomy – Starwalk the sky above http://www.youtube.com/watch?v=NgCkXUecS14 PwC Slide 11
Slide 12: Borderless augmented reality – real estate and rentals PwC Slide 12
Slide 13: Borderless store. Suggestions, advice and checkout PwC Springboard Networks Slide 13
Slide 14: Factors influencing US Internet users’ financial decisions PwC Slide 14
Slide 15: Mobile devices – a continuum of capabilities • Smart phones – 24/7; in-the-hand; location; orientation; • Tablets – larger-screen; higher capacity and speed; • Business tablets; • Laptops and sub-laptops – full work and leisure. PwC Slide 15
Slide 16: Pad/reader varieties PwC IEEE Spectrum Slide 16
Slide 17: BlackBerry PlayBook and HP Slate 500 An “eye” in both directions! Also two “eye” and fully featured Windows 7! PwC Slide 17
Slide 18: Borderless purchasing - mobile pumping eBay • • • • Mid 2008 to Sept. 2009, $400m in sales and bids from iPhones; Even a Lamborghini for $350 000; Mobile ordering, bidding, negotiating and payment ; eBay expects to top $1.5B in mobile sales this year. FierceMobile PwC Slide 18
Slide 19: Mobile commerce • • • • • • • Selfsumers are ready; Ease of use; Complementary to other forms of ordering and payment; Travelling, geo-positioned, in-the-moment, exclusive offers; Comparison and group buying; Mechanisms: location; speed; devices; payment; participative multimedia; Unique websites. PwC Slide 19
Slide 20: Borderless mobile payment Paymo by Boku A type of Premium SMS Square dongle on iPhone, iPad, Android Enstream Zoompass wallet …by mFoundry PwC Slide 20
Slide 21: Borderless group buying – social networking in action • GroupOn, The Point and LivingSocial PwC Slide 21
Slide 22: E-commerce scene changes – Oracle buys ATG Courtesy ATG PwC Slide 22
Slide 23: Multiple stimuli • Compared to consumers who had only seen a TV ad for a specific drug, consumers who had seen both a TV and online ad were twice as likely to ask their doctor about it. Nielsen PwC Slide 23
Slide 24: The new commerce “King” is a triplet! • Multiple stimuli; • Participation; • Completing “The Transaction”! PwC Slide 24
Slide 25: Borderless persistent sales “person” – a step too far? • Shoes that Julie Matlin recently saw on Zappos.com were kind of cute. But she wasn’t ready to buy and left the site. • Then the shoes started to follow her everywhere she went online. Zappos had unleashed a persistent salesperson! New York Times PwC Slide 25
Slide 26: Borderless privacy: whither or wither privacy? • • • Digital Due Process Coalition pushing US Congress to modernize privacy laws; Includes Microsoft, Google, EFF (Electronic Frontier Foundation), ACLU (American Civil Liberties Union), eBay; Privacy not adequately protected; could slow businesses in using cloud computing, mobile applications. PwC Slide 26
Slide 27: Borderless regulatory and compliance risk • In July 2010, the U.S. Food & Drug Administration cracked down on Novartis for using online applications such as Facebook Share and Share This; The FDA said Novartis failed to meet regulatory and compliance standards when it asked consumers to tell friends and family about a cancer drug; Failed to communicate risk information. • • PwC Slide 27
Slide 28: Technology and human behaviour Research and analysis: Dr. Dana Suskind, Kristin Leffel, Shannon Sapolich, University of Chicago PwC Slide 28
Slide 29: Online videos are streeeetching in length. Why? • Engaging the Selfsumer by capturing intention; • Higher-speed wired and mobile access to the Internet; • Larger screens on smartphones and tablets; • Mobile tablet/pad touch screens; • The beginning of portable/inbuilt smartphone projectors. PwC Slide 29
Slide 30: Capturing intention – emotions the key http://www.youtube.com/watch?v=Zxa6P73Awcg&feature=related PwC Slide 30
Slide 31: Capturing intention 2 – emotions the key http://www.youtube.com/watch?v=lqT_dPApj9U PwC Slide 31
Slide 32: Backwards and forwards – playing with emotions http://www.youtube.com/watch?v=42E2fAWM6rA PwC Slide 32
Slide 33: When video is a killer app – capturing emotions http://www.youtube.com/watch?v=gmxqK8hKPNs PwC Slide 33
Slide 34: Borderless cross-linking of experiences Takes you to quite a sexy video featuring Jeans X; • What are the advantages of this? • PwC Slide 34
Slide 35: Borderless next-gen ebooks and Stratford Campus* • • • • Imagine reading Macbeth as a next-gen. e-book; Lady Macbeth's soliloquy: "Out, damn'd spot! out, I say!—" Touch this passage and be taken to a choice of streaming video clips of famous actresses playing this scene*; Video yourself and ask for a critique of your performance. * PwC defined concepts PwC Slide 35
Slide 36: Mobility is borderless – applicable at Stratford • GestureTek – Toronto; • Kinect – Microsoft http://www.youtube.com/watch?v=Mf44bWQr3jc PwC Slide 36
Slide 37: Scalable Video Coding – high-quality video and audio in video conferencing Global IP Solutions: 10% packet loss PwC Slide 37
Slide 38: Harvard de-icing is pre-de-icing • • Nanostructured materials repel water droplets before they have a chance to freeze; Down to -30C. PwC Slide 38
Slide 39: Silicon optical tranceivers PwC INTEL Slide 39
Slide 40: Nanotechnology moving in • Display made by LG is 4.6 centimeters by centimeters; • Better color from integration of nanomaterials using quantum dots into the backlight; • The quantum dots are contained in capillaries made by Nanosys. Technology Review (top); Nanosys (bottom) PwC Slide 40
Slide 41: Nanowire transistors Nanowire transistors on plastic substrates. Junginn Sohn, Cambridge Nanoscience Center PwC Slide 41
Slide 42: Of perfect batteries and practicalities • Greater surface area using nanotechnologies – higher energy density; • Quick-charge time – but can you charge it?; • Dip an ordinary piece of paper into ink infused with carbon nanotubes and silver nanowires, and it turns into a battery or supercapacitor. Crumple the piece of paper, and it still works. Stanford PwC Slide 42
Slide 43: Borderless fuel conservation Aviationchatter.com PwC Slide 43
Slide 44: Borderless internal combustion – what, no hybrid? • Mazda and others - super-efficient, 70mpg; • Ford, Mazda spraying fuel at high pressure directly into the engine's combustion chamber rather than input port; • Avoids pre-ignition, enables use of high compression ratio. Aviationchatter.com PwC Slide 44
Slide 45: Computers, robotics, 3D-vision, sensors, adaptive control http://www.youtube.com/watch?v=cHJJQ0zNNOM PwC Slide 45
Slide 46: How innovation goes – to success • When you start looking at a problem and it seems really simple your solutions are way too oversimplified, and they don't work; • Then you get into the problem, and you see it's really complicated. And you come up with convoluted solutions which work for a while; • The really great innovator will keep on going and find the key, underlying principle/concept of the problem and come up with a beautiful elegant solution that works. Steve Jobs, paraphrased, 1984 PwC Slide 46
Slide 47: YOU Lead Technology – Technology Leads YOU! Thank you! This publication has been prepared for general guidance on matters of interest only, and does not constitute professional advice. You should not act upon the information contained in this publication without obtaining specific professional advice. No representation or warranty (express or implied) is given as to the accuracy or completeness of the information contained in this publication, and, to the extent permitted by law, PricewaterhouseCoopers LLP, its members, employees and agents do not accept or assume any liability, responsibility or duty of care for any consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in this publication or for any decision based on it. © 2010 PricewaterhouseCoopers LLP. All rights reserved. “PricewaterhouseCoopers” refers to PricewaterhouseCoopers LLP, an Ontario limited liability partnership, or, as the context requires, the PricewaterhouseCoopers global network or other member firms of the network, each of which is a separate and independent legal entity. PwC PwC