Branding Corporate Identity

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Slide 1: Branding & Corporate Identity Slide 2: Branding & Corporate Identity Slide 3: Branding & Corporate Identity : Brand : A trade name, recognition, a mark, an identity, A mark of ownership, a value Branding is a well defined process, not a task Branding is personality of a company. In branding there are two most important elements : • Positioning • Identity "Brand Identity is very important for your Business“ Slide 4: Purpose of Brand : It can Inspire the organization It can Motivate It can Connect It can Simplify It can Inform and engage Aspects of Brand : • Your Brand Image • Your Brand Identity • Your Brand Position "Branding plays a key role for Business Growth" Slide 5: Corporate Identity : Corporate Identity: A company name, logo, signage system and any other visual appearance of a Business. It is visible element for Business Corporate Identity is 3 parts : • Corporate Communication • Corporate Value • Corporate Design Slide 6: Corporate Identity Guidelines : It is also called a Brand Identity of a company. Brand Identity should follow consistent rules : •Logo protection Zone/spacing should be maintained •Use of Logo Colors should be minimum •Logo Variations - Minimum Size Use, Web safe & PowerPoint •Digital File Formats Compatible - IBM Compatible, Macintosh Compatible •It should be well fitted to the promotional items Slide 7: 6 Important Elements for Brand Identity : • Name • Logo • Tagline • Color • Font • Alignment Benefits of having a brand identity for a company : • • • • • To look Bigger to the outside world To attract clients To create a brand yourself To convey that you are well established To explain your thoughts and vision Slide 8: Branding & Corporate Identity