Hide Notes 

Slide 1: www.ifpeople.net | 678 608 3408 Tirza Hollenhorst | tirzalyn@ifpeople.net Barrett Michael | bmichael@ifpeople.net
Slide 2: Photo: Oneras Source: Flickr
Slide 3: Is this ME?
Slide 4: You are NOT
Slide 5: Your Car Photo: Mr. Beaver Source: Flickr
Slide 6: Social Media is NOT
Slide 8: Social Media is
Slide 9: A Conversation
Slide 10: A Conversation Powered Managed Organized and Connected by ....
Slide 12: What are your goals? We need a blog! Great! What are you going to do with it? Who is going to write it? How are you going to moderate? What outcome are you trying to achieve?
Slide 13: efore you begin, some questions: Are there more important organizational issues to address? Are you falling victim to S.O.S. - shiny object syndrome? Are you open to conversation off-line? Is your website ready?
Slide 14: 1. Listen 2. Participate 3. Share Content
Slide 15: Listen: On your website Commenting Voting Rating User Generated Content
Slide 16: Listen: To what people are saying Google Alerts Technorati Google Blog Search
Slide 17: Listen: Google Alerts
Slide 18: Listen: Ask your stakeholders Where do they go? What do they do? Would they like to meet you there? Who do they read? Do they want to hear from you?
Slide 19: Participate: Share your knowledge Respond to posts and questions Participate in related communities Connect to others in your field Document where interesting conversations occur
Slide 20: Blogging • Organizational/E.D. • Internal • Community Knowledge Sharing • Wikis • Social bookmarking • Submission & voting • Event Sharing • Mapping • Aggregation Media Sharing • Photo/Flickr • Video/You Tube • Podcast Social Networking • General Interest • Niche • Mobile • Microblogging
Slide 21: Social Media Tools
Slide 22: Social Networking Sites Virtual meeting places • Let you connect with supporters around the globe otherwise beyond your reach • Network with likeminded organizations • Raise awareness of causes, request donations, seek volunteers
Slide 23: Social Networking Sites MySpace vs Facebook MySpace: • Formerly the largest social networking site • Customizable interface, can be cluttered • Attracts teenagers, musicians, artists, etc. Facebook: • Created for college students • Opened in 2006 to anyone with e-mail address • Now the largest social network with 170 million users • Clean, professional interface • Attracts upwardly mobile, college-educated people • Great site to begin social media integration
Slide 24: Social Networking Sites Facebook for Nonprofits: • Create branded “fan pages” • Keep supporters up-to-date with news feeds, blogs, discussion groups, RSS and other messaging • Engage supporters with video, audio, pictures and applications that give your organization personality • Use the Causes application to solicit donations
Slide 25: Facebook: Two Case Studies The Good The Bad and the Ugly http://tinyurl.com/dbtbs9 http://tinyurl.com/d2h8bz http://tinyurl.com/d6zcg4
Slide 26: Social Networking Sites Causes Application on Facebook • Users add Causes they care about onto their profile page and share them with their friends • Allows people to donate directly to your organization through the application • Facebook takes 4%
Slide 27: Social Networking Sites Causes Application on Facebook • Facebook reports 60,000 daily users of Causes • $2.5 million raised for 19,445 nonprofits in first year • Nonprofits can work directly with Facebook to create a causes application. Just e-mail partner@causes.com (techcrunch.com)
Slide 28: Social Networking Sites Causes Application on Facebook • Donate to your own Cause - People less likely to donate if your Cause has $0 (sixdegrees.org) • Make sure your Cause is obviously aligned with your nonprofit • Make sure your application states what you do clearly • Send thank you messages to donors
Slide 29: Social Networking Sites Care2 • Niche social networking site specifically for activists • Users can create or join groups devoted to causes • Solicit donations, discuss issues on message boards, publicize your organization’s events • Great for creating and signing petitions • Over 5 million members
Slide 30: Care2: Petitionsite • Simple way to create online petitions • Supporters do not have to members to sign • This means you can circulate a link to the petition in emails, your website, blogs, etc. http://www.thepetitionsite.com/
Slide 31: Social Networking Sites LinkedIn • The social network for professionals • 14 million members and growing • Create individual and company accounts • Network with professional groups that hold similar values • Participate in discussion forums and gain valuable info about your field
Slide 32: LinkedIn: Profiles, Discussions, Networking http://tinyurl.com/dcuz7l
Slide 33: Social Networking Sites Ning • Lets you create a social network based around an idea, mission or topic • Incorporates multimedia (like Facebook) • Free service • Great for building off existing brands with strong followings • Works best for global causes that attract and excite many people
Slide 34: Ning: Two Case Studies Appropriate Use Should’ve Used Facebook http://tudiabetes.com/ http://athenshabitat.ning.com/
Slide 35: Media Sharing YouTube • People watch 100 million video clips per day • Videos easily embedded and shared on websites • Has nonprofit/ activism “channel” • Offers special incentives for nonprofits like premium branding, increased upload capacity, inclusion of Google Checkout “Donate” Button
Slide 36: YouTube: US Campaign for Burma For YouTube success: • Keep your videos short • Focus on messaging over aesthetics • Update content regularly • Promote videos expressing similar views • Link to your official website • Respond to comments and video posts http://www.youtube.com/user/uscampaignforburma
Slide 37: Media Sharing Flickr • Like YouTube, but with images • People share their interests via photography and leave comments • Easy way to organize and share large volumes of images with supporters or members of your organization • Free upgrades for nonprofits Source: Flickr
Slide 38: Flickr: Don’t Just Post Pics. Get Creative. • Encourage supporters and volunteers to share their pictures of events • Tell your organization’s story through images • Launch a campaign • Run a photo contest http://www.flickr.com/photos/sneakers4fitkids/sets/72157604468133558/ http://www.flickr.com/groups/thenatureconser
Slide 39: Media Sharing Podcasts • Short audio or video installments your supporters can subscribe to on your website • Can be created with low-cost audio/video recording devices • Non profits can use them to interview experts, present voices of supporters, discuss topical issues Source: VOSibilities
Slide 40: Podcasting: How to Be Successful • Keep them short • Outline each installment • Don’t just talk – interview, engage in conversation • One podcast, one topic • Edit to fine-tune message • Include iTunes link for easy subscription http://humaniststudies.org/podcast/
Slide 41: Blogging Keeping a Blog for Your Nonprofit Can: • Establish you as an expert in your field • Make your operations visible and transparent to increase trust with supporters • Give you valuable, unsolicited opinions • Allow you to tell interesting and compelling stories that humanize your organization
Slide 42: Blogging Keys to Successful Blogging • Embed images and video to break up text • Read comments and write back • Make your blog an information source – not just about your organization but issues related to your organization • Archive posts by content (not date) so readers can find what interests them • Include an RSS feed so readers can subscribe
Slide 43: Blogging: Two Case Studies Spot On What Happened? http://www.streetsblog.org/ http://www.ceosforcities.org/blog
Slide 44: Microblogging Let’s Tweet http://www.youtube.com/watch?v=ddO9idmax0o
Slide 45: Microblogging Twitter: Nonprofit Application • Mobilize supporters in times of urgency (to sign petitions, donate, attend meetings) • Post links to new information like press releases, blogs or newspaper articles • Start spontaneous conversations with supporters • http://twitter.com/youthservivce • • Fundraising
Slide 46: Twitter: Believe It or Not, It Works • Tweetsgiving used Twitter for fundraising • Raised money for classroom in Tanzania • Raised over $10,000 in 48 hours • Raised profile of nonprofit Epic Change http://tweetsgiving.org
Slide 47: Knowledge Sharing Works Two Ways: You aggregate other people’s information and share it online. Others aggregate your information and share it online.
Slide 48: Knowledge Sharing Social Bookmarking with del.icio.us • Lets you store, share and discover web bookmarks • Use tags to categorize your links • Access your bookmarks from any computer • Easy exchange of information with friends or likeminded companies
Slide 49: Knowledge Sharing How del.icio.us Benefits Nonprofits • Keep track of what supporters and likeminded organizations find interesting • Build an information exchange network that boosts credibility and expertise • Placing bookmark button on your sites increases online exposure
Slide 50: Knowledge Sharing RSS Feeds • RSS brings your favorite sites to you • Articles, blogs aggregated in an RSS reader • Podcasts, videocasts aggregated in iTunes • Keeps your organization informed without wasting time Source: www.deskshare.com
Slide 51: Knowledge Sharing RSS Feeds: How to Make It Come to You • Choose an RSS aggregator (Google Reader, Bloglines) • Create an account • Go to your favorite sites and add them by clicking on the icon • New posts and stories appear on your reader page www.google.com/reader
Slide 52: Adding Bookmarks & RSS Buttons • Go to www.addthis.com • Select a button • Choose your platform • Copy html code and paste it on your site
Slide 53: The End Questions?
Slide 54: www.ifpeople.net | 678 608 3408 Tirza Hollenhorst | tirzalyn@ifpeople.net Barrett Michael | bmichael@ifpeople.net