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Brand Results 

Brand Results

 

 
 
Tags:  branding 
Views:  504
Published:  December 05, 2010
 
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Slide 1: Brand Positioning BCI February 2010
Slide 2: OBJECTIVES To identify and endorse: 1. A set of key words that defines the BCI brand 2. Key elements of a strategy for the implementation and communication of the BCI brand
Slide 3: Objectives OBJECTIVES TODAY  To build a sense of the words that give BCI a communication platform/base  To create a communication platform that is meaningful and memorable (Different - emotional)  To articulate BCI as the outside world see you LATER To use these words as the guiding values that underpin BCI culture and behaviour To get clients and potential clients to see that BCI does great work
Slide 4: Strengths and values Trust Right way Connection Goal driven Advice Integrity History Guidance Results Safe
Slide 5: ‘BCI’ness The Way We Do Things Around Here’ CONNECTIONS BEHAVIOURAL SUPPORTS ADVICE TRUST RESULTS HONEST STRENGTH Delivering good advice. Showing how to maximise a business. Directing and controlling the agenda Pool of resources Clients will and info. depend upon Being able to talk you. A person to audiences is who you can rely powerful and on to deliver delivers results. knowledge and good advice Building networks of business people. Being able to communicate with targets Win-win is selling a good business to a good client. Maximising the potential. Working for the vendor Reputation as an Allowing people honest broker will to achieve their return clients and life goals. gain referrals Success in sales An obligation to put good buyers and sellers together. No manipulation or bad sales. Truthful. Telling how it is. Communicating as a priority. Understanding both sides. Seeking the truth No compromise on values and personal integrity. No secrets or changes of getting it wrong
Slide 6: BRAND PYRAMID Your point of difference Achieving life goals Your Values GUIDANCE • Knowledgeable • Advice • Respected • Community SUPPORT • No hidden agenda • Introductions • Continuity INTEGRITY • Honest • Trust • Reliable • Straight talking HISTORY • Long term • Family • Trusted GROWTH • Improvement • Sustainability • Long term Your strengths EXPERIENCED • Advisors • Knowledge • IP • Proven process CONNECTED • Network • Knowledgeable • SMO Expert • PR potential FOCUSED • Persistent • Proactive • Driven • Goal oriented

   
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