Hide Notes 

Slide 1: Tips and tweaks on Migrating to Magento! Paul Ryazanov Director of marketing QuartSoft Corp. T. 380 (95) 140-07-16 pr@quartsoft.com quartsoft.com Oleg Cherevatyy Commercial Director Cart2Cart product oleg@shopping-cart-migration.com shopping-cart-migration.com
Slide 2: Reason for migration? 2
Slide 3: Migrate from 3
Slide 4: Migrate to 4
Slide 5: Migration plan - Analyze current store - Prepare webhosting - Customize Magento - Verify SEO - Data migration - Store launch - Post migration 5
Slide 6: Migration plan - Analyze current store - Prepare webhosting - Customize Magento - Verify SEO - Data migration - Store launch - Post migration 6
Slide 7: Analyze current store Pros and cons of current site - Features you don’t use anymore - Features you are using - Features your customers want - Usability report 7
Slide 8: Analyze current store Analyze traffic - Traffic report (for 3-6 recent months) - Countries sending traffic (you may want to add languages in Magento) - Paid and organic traffic 8
Slide 9: Analyze current store Report from Search engines - Traffic from different SE - Keywords rank in SE and position - PR of current website - PPC campaign data 9
Slide 10: Analyze current store ROI - Amount of sales report - Repeated sales - Average bill - % conversion 10
Slide 11: Analyze current store Link report - Sitemap - Internal links and cross linking - Incoming links 11
Slide 12: Migration plan 12
Slide 13: Prepare webhosting Hosting requirements - VPS - Apache 2.x, Nginx - PHP 5.2.13+ (safe_mode off) - MySQL 4.1.20+ (InnoDB storage engine) - Ability to run scheduled jobs (crontab) - Ability to override options in .htaccess files 13
Slide 14: Prepare webhosting Access requirements - Domain control panel - Hosting control panel - SSH - FTP 14
Slide 15: Prepare webhosting Webhosting Settings - Magento installation - SSL certificates - Specific server settings (memory_limit no less than 512Mb, separate server for static/database is recommended) 15
Slide 16: Migration plan 16
Slide 17: Customize Magento  UI Design - Improve design – keep good and do the best - Use the Magento Theme - Utilize Magento templates - Transfer a couple of products, content to test 17
Slide 18: Customize Magento  Core Modules Configuration - Shipping module (USPS, UPS, FedEx, DHL and other) - Payment gateways (PayPal, Google, Authorize.net, Moneybookers) - SEO components (Friendly Url, Meta, Permalinks) 18
Slide 19: Customize Magento  Add­On Modules Configuration 19
Slide 20: Customize Magento  Canonical URL for Magento This extension adds the new canonical links to the head of your Magento pages http://www.magentocommerce.com/magentoconnect/canonical-url-for-magento.html 20
Slide 21: Customize Magento  MetaRobots There's no easy way to control meta robots tags to Magento pages, unless of course, when you install this module. http://www.magentocommerce.com/magentoconnect/yoast-metarobots.html 21
Slide 22: Customize Magento  Google AdWords Conversion Tracking This module integrates Google AdWords Conversion Tracking into Magento. It will add the conversion tracking code to the onepage checkout success page. http://www.magentocommerce.com/magentoconnect/luka-google-adwords-conversiontracking.html 22
Slide 23: Customize Magento  Social Booster Everyone knows how social media optimization (SMO) is highly important for the site. Nowadays, when millions of people are connected in social networks, share news, images, articles and just chatting, the next major challenge for online business is to leverage all this to develop the business. http://www.magentocommerce.com/magentoconnect/social-booster.html 23
Slide 24: Customize Magento  Data Feed Manager Create csv, txt and xml data feeds for any search engines, shopping engines or market places. http://www.magentocommerce.com/magentoconnect/data-feed-manager.html 24
Slide 25: Customize Magento  OneStep Checkout Extension This OneStep Checkout extension will increase your sales by combining 6 steps in checkout process to 1. http://www.magentocommerce.com/magent o-connect/i-checkout-onestep-checkoutextension.html 25
Slide 26: Customize Magento  Gift Certification Allow your customers to purchase and use Gift Certificates. http://www.magentocommerce.com/magent o-connect/unirgy-giftcert.html 26
Slide 27: Customize Magento  Magento Optimization 27
Slide 28: Customize Magento  Speedster Speed up your store by combining, compressing and caching JS and CSS. http://www.magentocommerce.com/magentoconnect/fooman-speedster.html 28
Slide 29: Customize Magento  HTML Minification Simple and light extension which minifies HTML. It reduces html document size by approx. 10 - 15%. http://www.magentocommerce.com/magentoconnect/html-minification-by-jemoon.html 29
Slide 30: Customize Magento  Nitrogento Nitrogento is made to Boost Magento page load time through many optimization mechanisms. http://www.magentocommerce.com/magentoconnect/nitrogento.html 30
Slide 31: Migration plan 31
Slide 32: Verify SEO  Content - Keep optimized content - Create more valuable pages - Check Meta Title and Description - Alt tags for images 32
Slide 33: Verify SEO  URL Migration - SEO friendly URLs - 301 redirect from old URL’s to new ones - Custom 404 error page (track non-linked URLs) - Robots.txt file (make sure its open for bots) 33
Slide 34: Verify SEO  Migration to a New Domain - Point domain to new hosting - Verify ownership – google webmaster - Handle the www vs. non-www issue - Protect folder with .htaccess / robots.txt (until you are ready to go live) 34
Slide 35: Verify SEO  Final Steps - Install Google Analytics - Submit a sitemap to Google Webmaster Tools - Set up the domain redirect 35
Slide 36: Migration plan 36
Slide 37: Data migration  What to move Products and images - attributes, configurable products - downloadable, bundle, virtual and group products - Categories and images - Customers - Orders - and others 37
Slide 38: Data migration  Potential problems - Manual data transfer is time consuming - Password encryption - Different structure - Missing fields - Incomplete transfer - Duplicate data - Language and charset - Currency and taxes 38
Slide 39: Data migration  Transfer process - Research existing structure - Link old architecture with Magento structure - Prepare migration script(s) - Organize test transfer - Verify migrated data - Run “live” migration once you are ready 39
Slide 40: Manual data migration will take weeks or even months… Cart2Cart is an automated shopping cart migration service, allowing to move all your store data from over 37 other shopping carts to Magento in only several hours or days. Major Benefits: - Fully automated data migration of products, categories, customers, orders, etc. - Migration Price Estimator - Free Demo Migration - Assisted Migration Service 40
Slide 41: Migration plan 41
Slide 42: Store launch  Final testing - Step off and back in few days - Verify website functionality (emails, forms etc.) - Verify data - Make sure payment gateway switched to “live” 42
Slide 43: Store launch  Activation schedule - Set date and time - Estimate downtime (if any) and deadline - Announce at old website - Notification to customers 43
Slide 44: Store launch  Activation process - Update domain TTL to 1 hour - Backup old data and files to subdomain - Stop modifications and checkout at old website - Migrate data - Setup redirect / switch NS to new site - Notification to customers 44
Slide 45: Migration plan 45
Slide 46: Post migration  Post­migration monitoring - Check pages in Google are properly linked - Check all files are there - Check report of 404 pages and fix issues if any - Monitor PR - Monitor traffic - Monitor ROI - Talk to customers and get feedbacks 46
Slide 47: Results 47
Slide 48: Bonus Bonus from QuartSoft: Buy one extension and get another one for free http://www.magentocommerce.com/magento-connect/developer/QuartSoft Bonus from Cart2Cart: 5% off for data migration with Cart2Cart Coupon code: C2C-5PRES 48
Slide 49: Happy Migration! Happy E­commerce! Paul Ryazanov Director of marketing QuartSoft Corp. T. 380 (95) 140-07-16 pr@quartsoft.com quartsoft.com Oleg Cherevatyy Commercial Director Cart2Cart product oleg@shopping-cart-migration.com shopping-cart-migration.com