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Slide 1: Zero-Time Motion Picture Scenario Film Laboratory The future belongs to the group that gets there first, with the best plan and the biggest vision.* © 2009 Global Business Incubation, Inc.
Slide 2: PROPRIETARY Zero-Time Motion Picture Scenario Film Laboratory Researched by: Paul G. McDonald Edited by: Tonia T. McDonald Localization by: Corin P.S. Smith Produced by: Lou Myers *Quotation by: Sara Robinson (Orcinus, 2009) Global Business Incubation, Inc. 6410 Green Valley Circle, Suite 330 Culver City, CA 90230 E-mail: gbi1@sbcglobal.net © 2009 Global Business Incubation, Inc. 2
Slide 3: PROPRIETARY Table of Contents Executive Summary ................................................................................. 4 Why Incubation? ...................................................................................... 5 What is Zero-Time? .................................................................................. 7 What is a Motion Picture Scenario Film? .................................................. 8 Measurable Objectives ............................................................................. 9 History of Global Business Incubation, Inc. ............................................ 10 About the Lou Myers Scenario Motion Picture Institute/Theatre ..................................................................................... 12 © 2009 Global Business Incubation, Inc. 3
Slide 4: PROPRIETARY Executive Summary The rapid pace of globalization is forcing populations around the world to become increasingly collaborative in order to adapt to the challenges presented by changes in their social, economic, and natural environments. The immediate impact of globalization is transmitted through the mass media where digital technology, satellite communications and the world-wide web have converged in a way that evaporates perceived geographic borders and allows disparate communities to participate in a consumer culture based on immediate gratification. The MultiMedia Incubation Accelerator (“MMIA”) has been designed with the goal of embedding this new social paradigm in a self-employment apprenticeship/internship training center that caters to the interests of young people seeking careers in the entertainment industry. MMIA will serve as the local “superhub” for young companies and small businesses in film, technology, broadband, multimedia, internet, television, software technology (games) and music to be part of a fully integrated economic ecosystem that provides the collaborative support services and resources they need to grow successfully from concept development to post-production. The center will also attract major studios, production companies and major corporations by providing them with low cost productions facilities, in house production teams, opportunities for out sourcing, licensing agreements and much more. The Cayman Islands MMIA will be a “zero-time” scenario laboratory for a network of US based Interactive Multitainment™ Advanced Technology Centers (IMATC), that will deliver a proprietary mix of incubation services and practices to support “domestic emerging market” start-up and small businesses in the commercialization of their products and services. © 2009 Global Business Incubation, Inc. 4
Slide 5: PROPRIETARY Why Incubation? A business incubator is an economic development tool designed to nurture and accelerate the growth and success of entrepreneurial companies through an array of business support resources and services. A business incubator's main goal is to produce successful firms that are financially viable and freestanding. According to research from the SBA and the National Business Incubation Association, companies that are incubated have an 87 to 95% success rate versus the 80% failure rate of small businesses in general. U.S. small businesses, which create 2 out of 3 new jobs and comprise 97% of the filed tax returns for businesses, face three key barriers to global competitiveness. First, small businesses do not have affordable access to critical support services such as management, accounting, marketing, capital and research. Second, they find it more difficult than large corporations to adopt new equipment, learn new techniques and provide training to their employees. Third is their inability to transfer new technologies/products into production and widespread use. Recognizing the need for a comprehensive new media multitainment infrastructure, GBI is creating a model cooperative business incubator that provides: affordable and professional support services, a teaching/testing facility to train and showcase new technology and equipment, and a virtual network of private, public and educational institutions to help market the products and services of the incubator tenants. The vision of the Zero Time Laboratory is to be fully equipped with a post-production facility, an Internet studio, a television studio, music studio, training facilities and a showcase center for new projects, products and software technologies developed in the incubator and of cuttingedge equipment from major corporations and manufacturers (like Sony, Kodak, Avid, Canon, etc). Through the strategic alliances formed with private-public organizations, R&D consortia and educational institutions, GBI plans to accomplish its mission by: 1. Providing a “Super-Hub” for creative exchange and innovation between entrepreneurs, the self employed and small companies, 2. Revitalizing the skills and knowledge of the workforce, and © 2009 Global Business Incubation, Inc. 5
Slide 6: PROPRIETARY 3. Strengthening partnerships among the business, technology, film, TV and music industry, academia, government and philanthropic institutions. The MMIA incubator will be organized into 10 industry clusters for collective R&D and joint venture projects that maximize the commercial potential of the products and services of the tenant companies. The ten business clusters will consist of physical and remote tenant companies. The target markets of the MMIA incubator will be entrepreneurs, start-up and small businesses as well as in music, film, technology, multimedia and entertainment. Specifically, those companies that need affordable support services and equipment that would benefit from the collaborative projects offered by the incubator. The goals of the proposed incubator are to: 1. Provide assistance critical to the survival of small multimedia, entertainment and software technology client firms during their start-up phase, thereby creating jobs, increasing the tax base and strengthening the new media business community. 2. Facilitate commercial application of new products, projects, services and software technology in regional, national and global markets. 3. Foster collaboration and partnerships between corporations, government, educational institutions, major studios, production companies (music and film) multimedia, entertainment, and software technology businesses. 4. Make opportunities available on a nationwide basis for U.S. entities to participate in the incubator as a service provider, client firm, and provider of investment capital or other means. 5. Build the model business incubator of the future that transforms business and community through collaboration © 2009 Global Business Incubation, Inc. 6
Slide 7: PROPRIETARY What is Zero-Time? Zero-Time is a business management philosophy that is based on an holistic way of thinking about change. It was pioneered by Dr. George Kozmetsky, Raymond Yeh and Keri Pearlson in the business school of the University of Texas at Austin (“UT”) in anticipation that the internet era would transform the way that business transactions are executed. According to Yeh: "Zero Time is not only about the compression of time. It's about the ability to react instantaneously, to provide value for every customer at every opportunity. Without the Internet, you can't be Zero Time -- period." In order to compete in this new environment, organizations would need to adapt to five new business disciplines: Zero-value-gaps, Zero-learning-gaps, Zero-management-gaps Zero-process-gaps, and Zero-inclusion-gaps. GBI, Inc. was privileged to be a part of the early experimentation in this concept by virtue of its partnership with Dr. George Kozmetsky at the UT Institute of Innovation. Dr. Kozmetsky theorized that the future acceptance of the “zero-time” philosophy would be determined by incubation and consumerism and arranged for GBI, Inc. to be the exclusive agent for this new research and development frontier. © 2009 Global Business Incubation, Inc. 7
Slide 8: PROPRIETARY What is a Scenario Motion Picture Film? GBI is committed to helping individuals develop the analytical and executive tools to empower themselves in a rapidly changing world. Leadership research shows that this process is facilitated by scenario thinking rather than theoretical abstraction because experience is itself the best teacher to help individuals think about their way of thinking, and improve their global perspective. At GBI we use the techniques of film production to give our clients hands-on experience with the production “zero-time” scenario films and events and then to use these techniques to inform their organization's strategic conversation and ongoing planning. Working through each step of the scenario process in interactive small group exercises enables our clients to identify the focal question, brainstorm key factors and environmental forces, interview, generate logics and storylines, and then to develop and present compelling scenarios for external consumption. The MMIA Laboratory will become a melting pot of all the scenario films and events that are being incubated through the GBI network and will position the Cayman Islands as the global brain trust for the various multimedia clusters that will be engineered by future generations to produce zero-time applications for their unique circumstances. © 2009 Global Business Incubation, Inc. 8
Slide 9: PROPRIETARY Measurable Objectives GBI has devised a set of objectives for the MMIA incubator to meet the goals, and address the key barriers to small business success, as mentioned in the summary. These objectives are clear and measurable, allowing our management team to evaluate the success of the incubator and its tenants. All of the objectives will be integrated and administered by the management team appointed by GBI under the advisement of its Advisory Board, the college president, recognizable experts in: business, film, TV, music and other industries, University of Texas at Austin’s “Institute of Innovation”, Loyola Marymount University College of Business Administration and the TV Film school. © 2009 Global Business Incubation, Inc. 9
Slide 10: PROPRIETARY History of Global Business Incubation, Inc. Global Business Incubation, Inc. (GBI), a US non-profit 501(c)(3) corporation that promotes a unique “zero-time” business incubator culture for start-up companies, entrepreneurs and small businesses in software technology (game development), multimedia, entertainment and other peripheral industries. GBI was founded in 1991 in partnership with Loyola Marymount University, College of Business Administration, as a spin-off of the CSBD Foundation. GBI, a non-profit organization consisting of colleges, universities, government, industry and community organizations, was originally established as a virtual network “partnership” dedicated to linking California businesses to emerging technology and effectively channeling it toward marketing and manufacturing opportunities. In 1993, GBI in cooperation with NASA/JPL and the National Center for Manufacturing Sciences (NCMS), a consortium of 200 of the nation’s leading manufacturing corporations, undertook a comprehensive program to deploy an Advanced Manufacturing Science and Technology Center. GBI also participated in NCMS’s “Rebuilding the American Dream” conference where they were introduced to one of the founders, Dr. George Kozmetsky. 1995 GBI, MERGE Multi-media Education and Retraining for Gainful Employment Up until his passing in April 2003, Dr. Kozmetsky served as Chairman of GBI’s Advisory Board. Dr. Kozmetsky is the co-founder and former Executive Vice President of Teledyne, Inc. In addition, he has assisted in developing more than 100 technology-based companies, many of which are fortune 100 companies today. He is also responsible for the creation of over 5,000 companies in China, Japan and several other countries. As founder of the award winning IC2 Institute and the Austin Technology Incubator (ATI), Dr. Kozmetsky’s vision and strategic planning have made Austin a major center for technology. To date, Austin Technology Incubator has graduated 42 companies that have created over 1000 jobs in Austin, generating nearly $100 million in annual sales revenue. IC2 is an internationally recognized leader in science and technology commercialization, having strategic alliances with leading academic institutions in over 25 nations. The mission: GBI is to promote the development and growth of urban enterprises through business incubation and other cooperative strategies. GBI serves as a facilitator of diverse projects. These include teaching factories, business incubators, neighborhood cooperatives, youth training and entrepreneurial programs, job training programs and technology innovation. © 2009 Global Business Incubation, Inc. 10
Slide 11: PROPRIETARY Collectively, these provide a synergistic approach to reviving the urban small business community. GBI developed and ran a virtual business incubator on the Campus of Loyola Marymount University (LMU) in partnership with the College of Business Administration and the College of Communication, School of Film and TV. LMU’s graduates of the Film and TV School have won more industry awards (Emmys and Academy Awards) than any other film school in California. GBI assisted these companies with business plan development, acquiring start-up capital, and forming collaborative partnerships with local and national companies, as well as working with students to form “smart teams” to assist the businesses with varied needs. In 1997, GBI partnered with the Los Angeles Community Development Department and the owners of the 548 building to create a hub for start-up companies in Multimedia, Technology and Entertainment. GBI also partnered with the Los Angeles Redevelopment Agency, colleges and universities, corporate professionals and others to create a multimedia, entertainment, technology and business incubator. Located at the 165,000SF 548 S. Spring St. Building in the Historic Core of Downtown LA, this project started with a 10% occupancy rate. Within 2 years, GBI’s Incubator was working with 50 new media companies occupying 100% of the building. The success of this project served as the catalyst for the ongoing revitalization of the Los Angeles Downtown area including the creation of hundreds new jobs. On the basis of this achievement, In July of 2000, GBI Founders were presented with the Official White House Millennium Council Award in recognition of GBI as a model of the White House designed program, Honor the Past- Imagine the Future for “modeling hope, imagination and courage in incubating small businesses in Los Angeles”. Also during that year, GBI was chosen to host 200 of the world Press reporters for the Democratic Convention to showcase their Incubator and the Companies they worked with. GBI is a founding member of the California Business Incubation Network (CBIN), the Pacific Incubation Network (PIN), and is a member of the National Business Incubation Association (NBIA). GBI has also published several books on business incubation, including “Business Incubation: A Tool for Economic Development.” © 2009 Global Business Incubation, Inc. 11
Slide 12: PROPRIETARY About the Lou Myers Scenario Motion Picture Institute/Theatre The Lou Myers Scenario Motion Picture Institute/Theatre is dedicated to helping passionate likeminded young people and self-employed or those who want to be self-employed to fully develop, both personal and professional, skills necessary to succeed in business, their chosen fields of expertise and in the scenario motion picture, interactive multi-media production development (digital storytelling). Its mission is also to promote self-esteem, leadership and social skills through the performing Arts by providing meaningful opportunities and empowerment skills to youth and mature adults through hands-on training and access to selfemployment in the entertainment industry. One successful demonstration project - “Economics thru Art” - partnered with Paramount Studios, community leaders, corporations, entrepreneurs and schools to help 100 inner city youth, apprentice building a business incubator company (studio) to launch a real media event project. Parents saluted and thanked the GBI team and Lou Myers for making a difference and positive change in their children’s lives. Everyone was impressed with the young entrepreneurs in training team spirit, their courteous behavior, their willingness to provide quality service and their overall joy of working together to create and launch a successful project.” Another successful project partnered with New York University, the Tshaka Ensemble, local schools, non-profit organizations, actors, dancers and musicians to produce “Foot Steps From Before,” an Edutainment (educational -entertainment) presentation featuring Historical Legends of the past written by Lou Myers. © 2009 Global Business Incubation, Inc. 12