Social media strategy has been actively used by B2C companies because it helps generate viral traffic. 86% of B2B firms are using social, compared to 82% of B2C according to a report from White Horse. But sometimes, social media can confuse B2B mark (
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Social media strategy has been actively used by B2C companies because it helps generate viral traffic. 86% of B2B firms are using social, compared to 82% of B2C according to a report from White Horse. But sometimes, social media can confuse B2B marketers on what strategies to adopt. Most of them, first, build a corporate page on the various social media sites and then may not know how to actively make use of social networks. (
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