Hide Notes 

Slide 1: Local and Ethical SEO Basics Nathan Ketsdever Bar Camp Birmingham May 2nd 2009
Slide 2: Why Ethical SEO?
Slide 3: How did the Google algorithm come about?
Slide 4: Based on Academic model of citation
Slide 5: What does that mean for me as a business person or blogger?
Slide 6: Ethical SEO: Links = votes  Link = votes  Link = votes  Link = votes
Slide 7: Ethical SEO: Business Takeaway  Google wants to deliver relevant (up to date) results to users
Slide 8: What does google look to  Keywords  Incoming links  Onsite links  Site structure (Silos, trees, and ice cubes)
Slide 9: Ethical SEO: Deep links vs. Domain links  Generally prefer deep links for a) users b) for Google ranking
Slide 10: Ethical SEO: Choosing Blogs  Drupal, Typepad, Blogger, Wordpress  I would pick Wordpress for SEO
Slide 11: Ethical SEO: Competitive Intelligence  Spy Fu (organic rankings + PPC spend)  Back link watch  SEO Quake and SEO for Firefox  Google results  Compete/Leapfish  Alltop andTechnorati  SEO Book free tools+ SEO Moz toolset
Slide 12: Ethical SEO: Widgets  Top posts (greater site stickiness)  Facebook Connect (widget-ish)  Skribit Widget (but you can integrate this into your own blogging/content)
Slide 13: Ethical SEO: SEO Plugins  SEO All in One  SEO ROI (related content)  Related posts
Slide 14: Ethical SEO: Keyword Tips  Longtail (phrases)  Answering questions  Sales funnel  Locality and geography  Google search suggest (2 places)  Price point, Seasonal, descriptive  Group keywords (very important)
Slide 15: Ethical SEO: Linkbuilding          Great hooks, great content Social Media (Squidoo, Hubpages, Work) PR release Guest post Ego bait like interview, widget Release of WP theme, w Widget (Sprout, Google Apps) or Badges Link bait (contrarian and/or funny) Hosting events  internal
Slide 16: Ethical SEO: Intangibles  Design/Branding  Usability  Offline relationships  Motivation/Identity  Is there a competitive disadvantage to linking to you?
Slide 17: Ethical SEO: Local SEO  Google Local  Yahoo Local and Microsoft Live Local  Check out the “BCS of Local SEO”  Local citation  Customer Reviews  Local SEO competitive intelligence  Vertical directories
Slide 18: Ethical SEO: Future of Search  Universal search (content)  Local search  Personalization!!!!  Social/Social Networking (???)  Digg-ification (???)
Slide 19: What does SEO cost?  $500 a month to $2000 is low end  $40,000 is  $50 per hour to $1,500 per hour
Slide 20: Ethical SEO Maxim: Practice Holistic SEO  Usability, SEO practice, and Conversion  Personalization/Nichification
Slide 21: Feel free to link generously  Nathan Ketsdever  You can find me at:  Creativefusionmedia.wordpress.com  Compassioninpolitics.wordpress.com  Follow me on Twitter, Linked In, or Facebook.  M: (615) 594-2095