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Slide 1: LOCATION BASED APPS Uncultured Derek Mehraban Wednesday, June 30, 2010
Slide 2: Today •Geolocation Overview •The Business Impact •Location Based Apps •How to Maximize Your Presence •The Future Wednesday, June 30, 2010
Slide 3: GPS Mobile positioning utilized for geolocation: assessing location Location is one of the newest frontiers which means untapped opportunity If you aren’t listed, you won’t be found! Wednesday, June 30, 2010
Slide 4: How To Be Found Navteq Leading map provider Register your business Teleatlas Easily report map and listing changes http://www.navteq.com/ Wednesday, June 30, 2010 http://mapinsight.teleatlas.com
Slide 5: How To Be Found Bruce Clay, Inc www.bruceclay.com Wednesday, June 30, 2010
Slide 6: Mobile Devices Explosion •285 million+ mobile phones in the US •Smartphone adoption grew 60% from 2009-2010 •76% of the people in the US use mobile web •By 2012 mobile web usage will catch up with PC Wednesday, June 30, 2010
Slide 7: The Business Impact Geotagging your business is free publicity for you Know who is at your business - respond! Interact with customers Wednesday, June 30, 2010
Slide 8: Local Search Claim your business on sites like Google, Yelp, and Foursquare Kelsey Group 70% of online searchers will use local search to find offline businesses. Make sure all information is consistent and correct Create content that is engaging and contains keywords you want to be associated with Hitwise 67% of customers search online instead of traditional yellow page directories Wednesday, June 30, 2010
Slide 9: Submit Your Business •Google Local •MSN Local •Yahoo Local •Ask Local •Chamber of Commerce •LA2M •Local Organizations Wednesday, June 30, 2010
Slide 10: Location Based Apps Wednesday, June 30, 2010
Slide 11: Brightkite We want to know about your cat, your lunch and your ex, and we like it. It's great entertainment. Cakeface Originals Cakeface Originals Wednesday, June 30, 2010
Slide 12: Gowalla Wednesday, June 30, 2010
Slide 13: Around Me Eric Kilby Wednesday, June 30, 2010
Slide 14: Urban Spoon Phil H Wednesday, June 30, 2010
Slide 15: Urban Spoon Any restaurant “...part magic 8 ball, part slot machine.” Any Genre Any Price Range Wherever you are Claim your restaurant at www.urbanspoon.com/e/addrestaurant Skinnylaminx Wednesday, June 30, 2010
Slide 16: Twitter Your business could have an ad on Twitter soon. Twitter’s also working on handset deals that would integrate the service into certain devices right out of the box.  Wednesday, June 30, 2010
Slide 17: Twitter Tips Use Twitter Search to listen for your name, your competitor’s names, words that relate to your space. Use 3rd party clients for easier managing (HootSuite, CoTweet, etc.) Share links to neat things in your community. Talk about non business too! Wednesday, June 30, 2010 Commenting on others’ tweets, and retweeting what others have posted is a great way to build community.
Slide 18: Tweet With Your Location Option to geotag on Twitter using Google Maps See where your consumers are and interact Wednesday, June 30, 2010
Slide 19: Foursquare Wednesday, June 30, 2010
Slide 20: Foursquare •Over a check in per second Track who checked •Location Updates in and leave •Analysis tools for business owners messages for •Interact with customers future visitors •1.6 million users and growing Add incentives Teamstickergiant Claim your business @ http://foursquare.com/ businesses/ Wednesday, June 30, 2010
Slide 21: Foursquare: HowTo For Business Play the game with customers Host contests, offer giveaways Create specials for fans- free stuff, special tours Reward the “Mayor” or fans who check in frequently Create incentives for events Wednesday, June 30, 2010
Slide 22: Yelp A s o f M ay 2 010 , more than 32 million people J Smith Photo visited Yelp in the past 30 days. Wednesday, June 30, 2010
Slide 23: Yelp Show off Reviews Customer messaging Yelp offers a suite of FREE tools for business owners. Analytics Upload photos http://www.yelp.com/business Email notifications Ron Sombillon Gallery Wednesday, June 30, 2010 Find out who’s searching you
Slide 24: Yelp “Last month, over half a million calls were made to local businesses directly from our Yelp iPhone App. That's about 1 call every 5 seconds to a business as a result of Yelp.” http://www.yelp.com/business Wednesday, June 30, 2010
Slide 25: Google Maps Get your business on Google! Local search, anywhere. Laihui Wednesday, June 30, 2010
Slide 26: Google Maps Geolocation allows for more relevant search 1. Claim your business. 2. Advertise Locally. 3. Get Found. 4. See who is nearby. 5. Communicate. Wednesday, June 30, 2010 Google knows where you are and where your potential customers are
Slide 27: Google Maps Connect @ www.google.com/places Lars Ploughman Grievous Angel Wednesday, June 30, 2010
Slide 28: Facebook Places The Game Changer Latitude, Longitude, and Altitude date Local Based Ads Domination? Wednesday, June 30, 2010
Slide 29: Takeaways • Business Owners: Claim Your Location or Else •Encourage Reviews- Talk Up Your Social Media •Reward Your Customers for Check Ins + Visits •Real Time Coupons? Offers to Entice Traffic? •Winners? Google, Twitter, Facebook Wednesday, June 30, 2010
Slide 30: Thank You! Connect with Derek Mehraban http://ingenexdigital.com http://twitter.com/mehraban http://foursquare.com/user/mehraban http://facebook.com/mehraban Wednesday, June 30, 2010