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Slide 1: Young Professional Car Report for Bridget B Presented by: Deanna Bayley Independent Car Reviewer Writ3562W December 2008
Slide 2: Introduction Recently, Bridget B. decided that she needs a new car  I conducted an interview of Bridget B. to determine her car requirements  The purpose of the report is to recommend the most suitable car for Bridget B. 
Slide 3: Overview Client Bridget B.  Purpose of the Report  Problem Statement  Research Methods  Findings  Conclusion  Recommendations 
Slide 4: Client  Bridget B.  Needs  Is a new car to travel primarily to work a young professional, so she needs a relatively inexpensive, reliable car  Wants the car with the best combination of features in her price range
Slide 5: Bridget B. Car Preferences1  Top Preferences  Premium  Safety Convenience Features  Cruise Features  Fuel Efficiency  Performance  Small Vehicle Size  Low Cost Control  CD Player  Foldable Back Seat  Power Window  Power Locks
Slide 6: Purpose of Report Evaluate the current car market within the Twin Cities area  Research cars best suited to the needs of Bridget B.  Recommend a car to best with the best combination of features in the price range of Bridget B. 
Slide 7: Problem Statement  Find and research new cars that has the best combination of…  Low cost  Desired features  Small size  Fuel efficiency
Slide 8: Research Methods  The report required several methods to provide quality information  Internet  research Government Websites2  Independent safety reviews3  Manufacturer brochures  Car dealer interviews4
Slide 9: Determining the Autos  Researching small autos on the internet determined the following cars as best suited to Bridget B’s needs  Honda Civic  Honda Fit  Toyota Yaris
Slide 10: Findings  Honda Civic5          Basic Equipped Price: $16,075 Safety Rating: Good Safety Features: Tire Pressure Monitor, side impact door beams Standard Instrumentation: Tachometer, Power Windows, Power Outlet Body Style: 4 door sedan Standard Comfort: Fold Down Rear Seats, Flat Rear Floor 5 Year Average Maintenance and Repair Costs$1,843 Gas Mileage: 26 City / 34 Highway / 29 Combined Test Drive: Ergonomically Designed, Distracting Two Tiered Dashboard, Difficult to Shift Into Third Gear, Feels True to Exterior Size, Low Cabin Height
Slide 11: Findings  Honda Fit6         Basic Equipped price: $16,070 Safety Rating: Good Safety Features: Tire pressure monitor, Tachometer, Power Windows, Power Door Locks, Cruise Control Body Style: 4 door hatchback Standard Comfort: Fold Down Rear Seats, Flat Rear Floor, CD Player Five Year Average Repair Costs: $1,652 Gas Mileage: 28 City/ 34 Highway/ 31 Combined Test Drive: Ergonomically Designed, Strong Yet Quiet Engine, Feels More Spacious Than Exterior Size, Exhilarating to Drive, Comfortable Interior
Slide 12: Findings  Toyota Yaris7         Basic Equipped Price: $16,520 Safety Rating: Good Safety Features: Tire pressure monitor, high tensile strength steel body panels, Tachometer, Power Outlet Body Style: 4 door sedan No Standard Comfort: Some available as options Five Year Average Maintenance Costs: $2,049 Gas Mileage: 29 City/ 36 Highway/ 32 Combined Test Drive: Clutch Release is High Making It Difficult to Shift, Feels Smaller Than Exterior Size, Distracting Strange Center Mounted Dashboard Instruments, Small Rear Window, Low Cabin Height
Slide 13: Findings Comparison Honda Civic5 Price Gas Mileage Standard Comfort $16,075 29 Combined Fold Down Rear Seats, Flat Rear Floor Honda Fit6 $16,070 31 Combined Toyota Yaris7 $16,520 32 Combined Fold Down None Rear Seats, Flat Rear Floor, CD Player
Slide 14: Conclusion  Honda Civic5  Unremarkable during test drive  Short Cabin Height  Least mileage per gallon
Slide 15: Conclusion  Honda Fit6  Agile handling with responsive steering wheel  Large interior unexpected from exterior view  Many features come standard
Slide 16: Conclusion  Toyota Yaris7  Low initial Price  Few standard features  Very low cabin height  Distracting center instrument panel
Slide 17: Recommendation  After comparing the three cars, the Honda Fit combines the qualities Bridget B is looking for in a car.
Slide 18: Resources 1 2 B, Bridget. Personal Interview. 26 October. 2008 “Mazda 3 Fuel Efficency.” United States Department of Energy. 28 October. 2008 <http://www.fueleconomy.gov/feg/findacar.htm> “Top Ranked Cars.” Us News and World Report: Ranking And Reviews. 27 October. 2008 <http://usnews.rankingsandreviews.com/cars-trucks/rankings/> “Top Safety Picks for 2009.” CNN Money. 27 October. 2008 <http://money.cnn.com/galleries/2008/autos/0811/gallery.safety_picks/4.html “2009 Crash Reports.” Insurance Institute for Highway Safety. 28 October. 2008 http://www.iihs.org/ratings/default.aspx “Car Reviews and Ratings 2009.” Consumer Reports. 27 October. 2008 http://www.consumerreports.org/cro/cars/index.htm?EXTKEY=SG72C00&CMP=KNCCROCARSG&HBX_OU=50&HBX_PK=Car_Reports 3     4 Castle, Don. Personal Interview. 7 November. 2008 Stafford, John. Personal Interview. 8 November. 2008  Haertzen, Ben. Personal Interview. 11 November. 2008 5 “2009 Honda Civic.” The Official Honda Website. 28 October. 2008 <http://automobiles.honda.com/civic/> 6 “2009 Honda Fit.” The Official Honda Website. 28 October. 2008 < http://automobiles.honda.com/fit/> 7 “ 2009 Toyota Yaris.” The Official Toyota Website. 28 October. 2008 <http://www.toyota.com/yaris/>  