Slide 1: ==== ==== What business doesn't need a higher star rating by Google, Yelp or the other rating sites? Now you will improve your rating significantly or your money back. seositesonline.com/online-offline-seo-services/reputation-management/ ==== ====
All business owners need to realize that like never before the consumers are empowered to directly impact the income, or even the viability, of a company by posting their reviews on the internet. Small business owners, especially, need to take heed of this fact. Consumers now have their friends at the tip of their fingers on their smart phones, where they can query them on their Facebook page or get a quick feel from sites like Yelp, and research shows that they do just that. A majority of consumers who have web access use on-line reviews in some way to make decisions that impact the goods and services that they will buy or use. A consumer who discovers a negative review of a company, especially when right next door on the search results is a good review of a competitor, will reject that company with the poor marks. What is critical for small business owners to realize is, that in towns and cities that are relatively small, these negative reviews will appear among the search results very easily when the consumer simply searches for the particular goods or services that they seek without actually seeking a review site. The number of businesses within a particular niche in such a lightly populated area are relatively few and the search engine optimization strategies typically employed by them are minor. The larger consumer review sites, like Yelp, concerning any business within the niche described by the consumer's search terms in that area likely will be on page one of Google's results. Even worse for the small business, is when that business encounters a truly dissatisfied, disgruntled, and tech savvy customer who not only knows how to build a website to express their dissatisfaction, but also knows how to employ some search engine techniques to place that site near the top of the search results for some key search phrases that typically would be used by the business's potential customers. Again, in a small niche market, competing in the search engine game is not tough and the efforts of an angry customer can have a huge negative impact for years when a website focused on relating that customer's vile opinion of your company propagates forever! Often this website appears on the search results right next door to this same consumer's negative Yelp rating on this business. I would think that this company would see a meaningful impact upon their bottom line. Of course, if anyone were to ask the unpleased customer on Facebook or Twitter for a plumber, I doubt those recommendations will be much different and those results might be shared among a huge audience as well. With this business being in an area of not a lot of potential customers anyway, this is not a good scenario. So, you can clearly see how the consumers have come to power, which in the end is a good thing. Fair treatment and quality customer service are essential policies for business owners who plan to be in their business for the long haul. Short term thinking, selfishness, and greed are sure to become less common features within our business environment, which will be good for the consumers and those business owners who truly appreciate their customers and have their best
Slide 2: interests at heart.
Garry Cooper is a Graduate of CSU Chico School of Business and has had his own business for 30 years and is currently President/CEO of First Up SEO http://firstupseo.com
Article Source: http://EzineArticles.com/?expert=Garry_R_Cooper
==== ==== What business doesn't need a higher star rating by Google, Yelp or the other rating sites? Now you will improve your rating significantly or your money back. seositesonline.com/online-offline-seo-services/reputation-management/ ==== ====
