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Slide 1: Brainwave Management- Hospitality Management & Development Ashwin D’Cunha April 2010
Slide 2: Hospitality Management & Development Executive Summary  Brainwave has harnessed an unrivalled depth of hospitality management experience over many years. This experience and professionalism is demonstrated by achievements in the industry  The Brainwave Hospitality Team has worked across the globe with brands such as TAJ, ONE & ONLY (Kerzner International), Le MERIDIEN, ANANTARA HOTEL GROUP, ELITE HOSPITALITY, FLORA HOTEL GROUP, MARS RESTAURANTS, and RAMEE HOTEL GROUP  The Team has worked on Concept Planning, Pre-Opening, Opening and Operations of Hotels /Restaurants in India and abroad  Brainwave Management Services is looking to tie-up with hotel /restaurant developers & investors for Hotel / Restaurant Management Contracts across India  Distressed Hotel / Restaurants chains are of specific interest  2 The Team is also interested in introducing new concepts in the Indian Hospitality industry Confidential Information
Slide 3: Management Team
Slide 4: Hospitality Management & Development Management Team Management        Mr. Ashwin D’Cunha ; Managing Director Mrs. Snigdha Banerjee D’Cunha ; Director Operations & actively involved in Food & Beverages Mr. Shivraj Johar ; Business Head Hospitality Mr. Jagdeep Pillai ; Sales & Marketing Mr. Sameer Despande ; Operations Manager and actively involved in Rooms Division Mr. Rahul Kotyan ; Food & Beverages Mr. Shaik Mohammad Sultan ; Corporate Chef Advisors   Mr. Praveen Roy Mr. Aldrin D’Cunha 4 Confidential Information
Slide 5: Hospitality Management & Development Ashwin D’Cunha ; Managing Director   17 years experience in Food & Beverages, Project Management and Hotel operations across the globe Worked with President Hotel, India; Carnival Cruise Lines, Miami, USA ; Atlas Hospitality Group, Dubai; One & Only One Royal Mirage, Dubai; The Embassy Club, Dubai; Rendezvous Restaurants, India; Bombay Palace Group of Restaurants, New York, USA Type of Projects handled :       Management of Hotel and Food & Beverages operations Human Resources- training & recruitment Sales & Marketing planning for Hotels and Restaurants Concept & Design Planning Financial Planning for Hotels & Restaurants Pre-Opening and Opening Project Management Education    5 Honors student in PG Hotel Management Course from KC College, Mumbai India Honors student in Food Production & Patisserie from IHM, Mumbai Honors from “All Star Bartenders & Mixologist”, New York. Honors from WSET UK; Wine and Spirit Advanced Education Confidential Information 
Slide 6: Hospitality Management & Development Ashwin D’Cunha ; Managing Director Major Projects          Pre-Opening and Post Opening Management of 3 hotels over 5 years for “One & Only Royal Mirage Resort”- among the 10 best resorts in the world as declared by Conde Nast Traveler Pre-Opening of Bombay Palace Restaurants in New York City, USA Opened  the “Embassy Club London” in Abu Dhabi – an enterprise of Mark Fuller & Andy Taylor (CoManager of Iron Maiden, The Rock Group) Started an entire vertical of Food & Beverage and Hotel Apartments for Elite Hospitality, Bahrain Opened Dubai’s first Arabesque with 3 level concepts- sports bar, main dance & VIP bar Concept of Nina, Dubai’s first Indo Euro Restaurant and Rooftop Lounge & Open Sky Bar Concept, Design and Operations for “Food & Beverages” – a retail, lifestyle, dining & entertainment venue in Bangalore Concept and recruitment for Southern Sun, a Retail & 5 Star Hospitality venue in Dubai Pre-Opening and Post-Opening Operations of 2 mega liners for Carnival Cruise Liners, Miami, USA 6 Confidential Information
Slide 7: Hospitality Management & Development Ashwin D’Cunha ; Managing Director 7 One & Only Royal Mirage , Dubai Among the 10 Best Resorts in the World Elite Hospitality , Bahrain Bombay Palace , New York Embassy Club, Abu Dhabi Confidential Information
Slide 8: Hospitality Management & Development Snigdha Banerjee ; Director Operations   14 years experience in Food & Beverages, Project Management and Hotel operations across the globe Worked with Taj Group of Hotels, UEI Global Hotel Education Type of Projects handled :       Management of Food & Beverages operations Human Resources- training & recruitment Planning & Holding Events such as fashion shows, music album launches, product launch Concept Planning Pre-Opening and Opening Project Management Set Up and Operations in India for UEI Global Hotel Education for Berggruen Group, USA Education   Honors in Hotel Management from Indian Institute of Hotel Management (IIHM) by Taj Hotels India Total Quality Management from Indian Institute of Hotel Management (IIHM) by Taj Hotels India 8 Confidential Information
Slide 9: Hospitality Management & Development Snigdha Banerjee ; Director Operations Major Projects Pre-Opening and Post Opening Management of restaurants for “One & Only Royal Mirage Resort”- among the 10 best resorts in the world as declared by Conde Nast Traveler Set Up and Operations in India for UEI Global Hotel Education for Berggruen Group, USA Restaurant Manager with The Taj Group of Hotels, India Human Resources solutions for Southern Sun Hotel, Dubai 9 Confidential Information
Slide 10: Hospitality Management & Development Snigdha Banerjee ; Director Operations Taj Group of Hotels , India 10 One & Only Royal Mirage , Dubai Among the 10 Best Resorts in the World UEI Global Education India Confidential Information
Slide 11: Hospitality Management & Development Shivraj Johar ; Business Head    Type of Projects handled :    Pre-Opening and Operation of large Food & Beverages operations Operations and Business Development of 5 Star Hotels Restaurant Operations 19 years experience in Food & Beverages industry spread across Luxury Hotels, Banqueting and Restaurant Chains Worked in Taj Group of Hotels for over 10 years in India and Maldives; Mayfair Celebrations – Gravis Hospitality, India; Jones Lang LaSalle, India Education  Diploma in Hotel Management, Catering Technology & Applied Nutrition from Institute of Hotel Management Chennai 11 Confidential Information
Slide 12: Hospitality Management & Development Shivraj Johar ; Business Head Major Projects  Opened and Operated Taj Hotel in Maldives  Part of the Food & Beverages Team to launch Taj Residency in Vishakhapatnam  Operations for Mayfair Celebrations (Gaylord Restaurant) across North India  Handled Integrated Facilities Business Line for Jones Lang LaSalle, India 12 Confidential Information
Slide 13: Hospitality Management & Development Shivraj Johar ; Business Head Taj Resort Maldives Gaylord Restaurant, Delhi New Taj Residency, Vishakhapatnam Confidential Information 13
Slide 14: Hospitality Management & Development Jagdeep Pillai ; Sales & Marketing   22 years experience in Hospitality Sales & Marketing Worked in Le Meridien Hotels & Resorts for over 15 years and with Anantara Hospitality Group Type of Projects handled :       Sales & Marketing Strategy Brand Standards and Corporate Brand Development Developing and Controlling Marketing and Advertising budgets Database management & CRM Public Relations, Media Buying, Media Relations, Road shows with major international property developers Strategic & Promotional Tie-ups Education  BTech Diploma in Hotel Management and Catering Studies from Thanet Technical College, Broadstairs, UK 14 Confidential Information
Slide 15: Hospitality Management & Development Jagdeep Pillai ; Sales & Marketing Major Projects  Successful Marketing Strategy (including pre opening) & Brand Strategy for launch of “Qasr Al Sarab”; a luxury hotel by Anantara in Abu Dhabi  Marketing Strategy for “Desert Islands Resort & Spa”; a hotel by Anantara in Middle East. The hotel has won the prestigious “Conde Nast” hot destination award twice  Launched Marketing Steering Committee with Le Meridien regional office in the Middle East  Handled Le Meridien's involvement in Land Rover’s new car launch and Le Meridien’s coffee table magazine “Mosaic” to create brand awareness in the Middle East 15 Confidential Information
Slide 16: Hospitality Management & Development Jagdeep Pillai ; Sales & Marketing Qasr Al Sarab, Abu Dhabi 16 Desert Island Resort & Spa, Abu Dhabi Conde Nast hot destination award Le Meridien Middle East Confidential Information
Slide 17: Hospitality Management & Development Sameer Deshpande ; Operations Manager   15 years experience in Hospitality Operations and Management Worked with Elite Group, Bahrain; Palms Hotel, India ; Sahara India Parivar, India; & Sahil Resorts, India Type of Projects handled :        Day to Day operations of a hotel Maintaining service standards Pre-Opening Management Team Building Inspection & Compliances Quality Control Budgeting and Manpower planning to make operations cost effective and in line with business goals Education  Bachelors in Hotel Management from The Presidency College Of Hotel Management, India 17 Confidential Information
Slide 18: Hospitality Management & Development Sameer Deshpande ; Operations Manager Major Projects     Operations Manager for Apartment Hotel of Elite Hospitality with 298 rooms in Bahrain Pre-Opening and Opening of Sahil Sarovar Hotel in Lonvala, India Concept and Planning for Radisson Spa & Resort, Alibaug Conceptualization and Pre-Opening for 6 multi-cuisine restaurants at Amby Valley Sahara Lake City 18 Confidential Information
Slide 19: Hospitality Management & Development Sameer Deshpande ; Operations Manager Elite Hospitality , Bahrain 19 Radission Resorts & Spa, Alibaug Sarovar Hotel & Amby Valley , Lonvala Confidential Information
Slide 20: Hospitality Management & Development Rahul Kotyan ; Food & Beverages   14 years of experience in Food & Beverages operations within Hotels, Multi-unit Restaurant operations and Pre-Opening & Project Startups Worked with Taj Group; Ramee Group of Hotels; Flora Hotels, Dubai; MARS Restaurant, India and Lite Bite Foods, India Type of Projects handled:       Heading Food & Beverages operations including Restaurants, Banquets, Conferences, Catering Pre-Opening project operations Menu Planning Vendor and Product Sourcing Team recruitment and training Formulating standards and procedures Education   Advanced Diploma in Hospitality Management from Australian College of Travel & Hospitality Management, Melbourne. Diploma in Hotel Management, Catering & Nutrition from Institute of Hotel Management, Catering and Nutrition, Ahmedabad Confidential Information 20
Slide 21: Hospitality Management & Development Rahul Kotyan ; Food & Beverages Major Projects  Mumbai Operations for Lite Bite Foods with responsibilities including branding, operations, feasibility evaluation, recruitment & training, setting up systems, vendor handling  Handling Food & Beverages operations for 2 hotel apartments of Flora Hotels, Dubai  Pre-Opening and Operations of 7 restaurants at Ramee Royal Hotel, Dubai  Operations of 4 restaurants, nightclub and 24 hour room service with a team of 76 at Gordon House Mumbai & Pune  Pre-Opening of Masala Bay restaurant at Taj Land’s End, Mumbai 21 Confidential Information
Slide 22: Hospitality Management & Development Rahul Kotyan ; Food & Beverages Ramee Hotel, Dubai Flora Park Hotel, Dubai 22 Masala Bay Restaurant, Taj Land’s End, Mumbai Confidential Information
Slide 23: Hospitality Management & Development Shaik Mohammad Sultan ; Corporate Chef   Culinary professional with more than 20 years of experience in industry and academia Worked with Taj Group of Hotels, Elite Group Bahrain, Shri Shakti College of Management and Osmania University Type of Projects handled:       Oversee Food & Beverages operations Selection, Planning, Requisitioning for supplies and approval of Standard of Supplies Coordinate the Planning of menus like-, Daily Buffets, Theme menus for banquets & food festivals Controlling of all operational costs; food, labor and materials Banquet Kitchen and Conference Operations standardization Designing of facilities requirements in coordination & consultation with the builder, equipment manufacturers and suppliers Education  Diploma in Hotel Management from Institute of Hotel Management, Catering Technology & Applied Nutrition, Hyderabad Confidential Information 23
Slide 24: Hospitality Management & Development Shaik Mohammad Sultan ; Corporate Chef Major Projects  Setting up 2 Hotel properties’ kitchen operations from ground zero in tandem with requirements on its catering role, budgets and desired business returns at the Elite Group, Bahrain  Sous Chef for Majorda Beach Resort, Goa, India  Chef De Partie at Taj Banjara, Hyderabad, India  Faculty; Food Production at Shri Shakti College of Management and Osmania University, Hyderabad 24 Confidential Information
Slide 25: Hospitality Management & Development Shaik Mohammad Sultan ; Corporate Chef Elite Resort & Spa , Bahrain 25 Majorda Resort & Spa, Goa Taj Banjara, Hyderabad Confidential Information
Slide 26: Hospitality Management & Development Praveen Roy ; Advisor       25+ years stalwart of Indian Hospitality Industry He has set up various hospitality projects across India and Internationally Work experience includes Taj Group of Hotels for over 18 years and successful creation of Indian Institute of Hotel Management (IIHM) Dean of IIHM and General Manager of the Taj Hotel Setup of UEI Global Hotel Education in India for Berggruen Group, USA Currently assisting Restructuring of Baisan Hospitality Institute and Hotels in Bahrain Aldrin D’Cunha ; Advisor      A Visionary & Guiding Force for the team An Advertising & Media expert Setup Brainwave Advertising in Dubai and holds worldwide royalty for Qatar Yellow Pages Member of Launch Team of Tata Yellow Pages in Mumbai An Entrepreneurial and Business mindset 26 Confidential Information
Slide 27: Our Value Addition Approach
Slide 28: Hospitality Management & Development Value Addition Approach  Experienced Managers of Existing Hotels  Track Record in Profit Maximization  Solution for Distressed Assets  Support for Take Overs & Acquisitions  New Hotel Design and Build Support  Preparation for Asset Disposal 28 Confidential Information
Slide 29: Financial Value Addition
Slide 30: Hospitality Management & Development Financial Value Addition           Deliver Profit Maximization Complete Asset Management Optimization of performance of distressed assets Immediate & detailed examination to identify potential savings Preparation of Annual Budget Plan broken down monthly Preparation of monthly management accounts to include cash flow forecasts Reappraisal of hotel management and employee structure to achieve maximum efficiency and best payroll to revenue ratio Identification of all hotel capital requirements to include maintenance and capital projects with supporting justification and payback analysis Review the hotel’s internal controls to ensure that all revenue is recorded properly and no exposure to cash losses are experienced Preparation for Sale of Asset, is applicable 30 Confidential Information
Slide 31: Sales & Marketing
Slide 32: Hospitality Management & Development Sales & Marketing          Development of annual Sales & Marketing Plan Review and updating of all hotel collateral Branding/Rebranding of hotel in the marketplace Design of hotel website Maximizing visibility of hotel on all websites Establishment of hotel with all Third Party Intermediaries Advertising & Marketing campaigns Representation of hotel at Business Fairs SWOT Analysis of Hotel 32 Confidential Information
Slide 33: Human Resources
Slide 34: Hospitality Management & Development Human Resources           Review of organization structure and positions to ensure that labor costs are in line with the industry norm Recruitment Training & Development Annual Training Plan Compliance with all statutory hiring Review of employee contracts Compilation of job descriptions Compilation of team hand book Compilation with employment law Ensure all legal obligations in relation to staff employment including contracts are fully observed 34 Confidential Information
Slide 35: Hotel Operations
Slide 36: Hospitality Management & Development Hotel Operations           Effective Yield and Revenue Management Cost Control- Effective management of Food & Beverage costs Detailed assessment of management and key employees and an operational audit of hotel’s activities Energy management Complying with all statutory requirements- Fire, Health & Safety Comment on hotel positioning and assessment of performance compared to competitive peer group Root and branch examination of potential income generating areas in hotel to ensure no sales opportunities are lost Review and amendment of all hotel literature including brochures, sales material, menus, wine lists and guest room documentation Identification of existing key sales account and future potential accounts Rigorous examination of purchasing procedures at hotel to ensure maximum efficiencies 36 Confidential Information
Slide 37: Project Management
Slide 38: Hospitality Management & Development Project Management        Feasibility study of proposed site Recommendations of design, layout of hotel and facilities Recommendations on Interior Design scheme Purchase of all pre opening items for the hotel Ensure all statutory requirements are adhered to Identifying and implementing a brand suitable for the hotel Setting up and agreeing all standards of operation for the hotel 38 Confidential Information
Slide 39: Quality Systems
Slide 40: Hospitality Management & Development Quality Management     Development of Standard Operating Manuals Mystery Guest Audits Implementing Standards Benchmarking against competitors 40 Confidential Information
Slide 41: Operation & Management Agreement
Slide 42: Hospitality Management & Development Management Agreement  Brainwave Management Services would require appointment under an Operations & Management Agreement  The initial term to be for a period of 5 years and can include joint break clauses  Management Fees will comprise % of Annual Gross Income and Incentive Fee from Gross Operating Profits  Of specific interests are Distressed Hotel / Restaurant and Upcoming Properties across India  Focus is also on Management tie-up with investors for their foray in Indian Hospitality space We believe our value added approach will maximize owner returns not only in monetary terms but also in brand image 42 Confidential Information
Slide 43: Thank You Ashwin D’Cunha Email: ashwinfnb@gmail.com Mobile: +91 9619279635 43 Confidential Information