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Slide 1: BLOGS AS BRIDGES: HOW WEB 2 0  2.0  CONNECTS PEOPLE ACROSS THE AGES (& ACROSS AGENCIES!) November 5, 2009 For: Environmental Protection Agency and Executive Women in Government  Washington, DC hi November 5, 2009 By: Andrew Krzmarzick Community Manager GovLoop
Slide 3: My y Story Source: Flickr - Khalid Almasoud's Photostream
Slide 4: AGENDA  What’s Gov 2.0?   Web 2.0?  Blogs  eDocuments  Wikis  Social Virtual Networks     Twitter GovLoop.com Facebook LinkedIn  Generation C  Before You Begin  C o d So i g Crowd Sourcing  Open Data  Mobile Devices   Podcasts  YouTube  Second Life
Slide 11: WHAT S WHAT’S WEB 2 0? 2.0?
Slide 13: FOUR GENERATIONS Veterans:   1920s‐1940 Baby Boomers:  1940‐1960 Generation X:  1960‐1980 Millennials:   1980‐2000 Millennials:   1980 2000 Web 2.0 Users? Source: Washburn, E. Are You Ready for Generation X? Changing World View – The Five Generations, Physician Executive. January‐February 2000.
Slide 14: A NEW GENERATION How about “Generation C” ?
Slide 15: “…an avalanche  of consumer generated  g ‘content’…” Two drivers: (1) Our creative urges (2) Content‐creating tools ‐ Trendwatching.com, Feb 2004
Slide 16: Generation C By Dan Pankraz
Slide 17: FACT: GEN C is a mindset gg covering digital creatives aged 10-35
Slide 18: Source: Flickr – lyzadanger’s photostream
Slide 19: “GENERATION C” GENERATION C Someone of ANY age  who is actively using social media  and engages others on the Internet  with a "2.0" mindset: creative, collaborative  and community‐oriented.
Slide 20: “GENERATION C” GENERATION C Generations Explained Generation Name* G ti N * Gen Y (Millennials) Gen X Younger Boomers Older Boomers Silent Generation G.I. Generation Birth Years, A Bi th Y Ages i 2009 in Born 1977-1990, Ages 18-32 Born 1965-1976, Ages 33-44 Born 1955-1964, Ages 45-54 Born 1946 1954 Ages 55 63 1946-1954, 55-63 Born 1937-1945, Ages 64-72 Born -1936, Age 73+ % of total adult population 26% 20% 20% 13% 9% 9% % of internet-using internet using population 30% 23% 22% 13% 7% 4% 35% Source: Pew Internet & American Life Project December 2008 survey. N=2,253 total adults, and margin of error is ±2%. N=1,650 total internet users, and margin of error is ±3%. *All generation labels used in this report, with the exception of “Younger -” and “Older -” Boomers, are the names conventionalized by Howe and Strauss’s book, Generations: Strauss, William & Howe, Neil. Generations: The History of America's Future, 1584 to 2069 (Perennial, 1992). As for “Younger Boomers” and “Older Boomers”, enough research has been done to suggest that the two decades of Baby Boomers are different enough to merit being divided into distinct generational groups.
Slide 21: 2.0 1.0 10
Slide 24: “GENERATION C” Users age 18‐24 = 10.6% Users age 35‐54 grew 276%,  18‐24 only 20% last six months Average age = 40 yrs old Source: http://socialcomputingjournal.com/viewcolumn.cfm?colid=824
Slide 25: BEFORE YOU BEGIN… 1. Why? Tie to mission, goals, objectives, needs, gaps. 1 Why? Ti  t   i i  g l   bj ti   d  g 2. Who? Champion, contributors, constituents, citizens.  3. What? Content is the key to success. 4. How? Decide which tools best meet goals. 5. 5 When? C t     h d l  t  i l Create a schedule to implement and evaluate.  t  d  l t  
Slide 26: BEFORE YOU BEGIN… 1. Why?  Tie to mission, goals, objectives, needs, gaps. 1 Why?  Ti  t   i i  g l   bj ti   d  g • • • Transparency p y Accountability Participation
Slide 28: BLOGS What is a Blog? a. an online journal or diary j y b. a “time bandit” that thwarts  my team’s productivity c. abbreviation for “web log” d. a creature from a bad sci‐fi movie
Slide 29: BLOGS Which of the following have a Blog? g g a) Environmental Protection Agency b) Transportation Security Agency c) Los Angeles Fire Department d) Cit   f L S ll  IL City of LaSalle, IL e) State of Massachusetts f) All  f  h  Ab All of the Above
Slide 30: BLOGS Transforming Government http://www.usa.gov/Topics/Reference_Shelf/News/blog.shtml
Slide 31: BLOGS Step 1:  Pick a Blog Platform Step 2:  Create an Account Step 3:  Name Your Blog Step 4:  Produce Content Step 5:  Publish Post!
Slide 32: BLOGS http://GenShift.com
Slide 33: BLOGS 1. Why?  Tie to mission, goals, objectives, needs, gaps. 1 Why?  Ti  t   i i  g l   bj ti   d  g • • • Disseminate targeted messages Explain your mission / activities Foster dialogue / elicit feedback
Slide 34: WIKIS What in the world is a Wiki? Wh t i  th   ld i    Wiki? a. an online encyclopedia b. a web‐based tool where multiple users  create, publish and edit information t   bli h  d  dit i f ti c. a Hawaiian word for “fast”  d. all of the above
Slide 35: WIKIS You call this fast? f
Slide 36: WIKIS Transforming Government
Slide 37: WIKIS 1. Why?  Tie to mission, goals, objectives, needs, gaps. 1 Why?  Ti  t   i i  g l   bj ti   d  g • • • • Provide a space for inter‐agency collaboration p g y Gather the intelligence of the crowd Widen the net for broader insight / information Create a crowd‐corrected directory / resource C t   d t d di t  / 
Slide 38: WIKIS WIKIS Step 1:  Pick a Wiki Platform St     Pi k   Wiki Pl tf Step 2:  Create an Account Step 3:  Set Up Your Wiki Step 4:  Produce Content Step 5:  Edit and Post! St  5   Edit  d P t!
Slide 39: SOCIAL VIRTUAL NETWORKS Who in this room has the  most connections/friends on: NOT JUST FOR KIDS!!!
Slide 40: SOCIAL VIRTUAL NETWORKS Transforming Government
Slide 41: KNOWLEDGE SOCIAL VIRTUAL NETWORKS Information Ideas Insight Issues Individuals I di id l Intelligence Sharing h
Slide 42: KNOWLEDGE SOCIAL VIRTUAL NETWORKS
Slide 43: KNOWLEDGE SOCIAL VIRTUAL NETWORKS Steve Ressler Founder, GovLoop.com
Slide 44: KNOWLEDGE SOCIAL VIRTUAL NETWORKS Business Problem: Millions of  government  employees working  l k on similar issues but  no safe place to  connect and share  best practices  p Solution: GovLoop.com ‐ Social Network  for  Government Community
Slide 45: KNOWLEDGE SOCIAL VIRTUAL NETWORKS ONE YEAR LATER… ONE YEAR LATER  Over 20,000 members  CTOs, CIOs, Politicians, Professors, Innovators at  All Levels of Government   International Collaboration (Australia, Brazil, Canada)
Slide 46: KNOWLEDGE SOCIAL VIRTUAL NETWORKS 1. Why?  Tie to mission, goals, objectives, needs, gaps. y g g Share / gain knowledge / information /g g/ Connect with colleagues / common interests Replicate best practices more rapidly
Slide 47: KNOWLEDGE SOCIAL VIRTUAL NETWORKS • Free  Micro blogging • “Micro‐blogging” • 140 characters or less • Send and read user updates   aka “Tweets” • Text‐based  but can post links / photos Text‐based, but can post links / photos • Anywhere, anytime via cell or computer
Slide 48: KNOWLEDGE SOCIAL VIRTUAL NETWORKS GovTwit.com • State/Local = 900+ • Federal Agencies = 500+ • Dept of Defense = 150+ • Hawaii = 8
Slide 49: KNOWLEDGE SOCIAL VIRTUAL NETWORKS 1. Why?   Crowd sourcing ideas to improve services Crowd‐sourcing ideas to improve services  Communicating with / to citizens  Posting links to key information   Reporting incidents, sending alerts  Promoting events, surveys, studies, etc.
Slide 50: KNOWLEDGE SOCIAL VIRTUAL NETWORKS Step 1:  Go to Twitter.com Step 2:  Create an Account Step 3:  Find People to Follow Step 4:  Consider Alternate Tools Step 5:  Jump in the Stream (“dialoguing” vs. “doing”)
Slide 51: KNOWLEDGE SOCIAL VIRTUAL NETWORKS
Slide 52: Groups KNOWLEDGE SOCIAL VIRTUAL NETWORKS
Slide 53: KNOWLEDGE SOCIAL VIRTUAL NETWORKS 1. Why?  Tie to mission, goals, objectives, needs, gaps. y g g  Recruit candidates for open positions  Find job candidate references/recommendations  y g gp  Launch discussions with industry / other agencies in groups
Slide 54: CROWD SOURCING http://betterbuyproject.com htt //b tt b jt
Slide 55: CROWD SOURCING http://www.thenationaldialogue.org p g g
Slide 56: OPEN DATA
Slide 57: OPEN DATA
Slide 58: OPEN DATA
Slide 59: RSS What does RSS stand for? a) b) c) d) ) Like K.I.S.S., only R.S.S. Rhapsodically Syncopated Sound Really Simple Syndication None of the above
Slide 60: RSS
Slide 61: PODCASTS Q. What’s the difference between  Q  Wh t’  th  diff  b t   a podcast and a vodcast? A. Podcast = Audio Vodcast = Video Downloadable
Slide 62: PODCASTS Transforming Government
Slide 63: PODCASTS http://www.epa.gov/epahome/podcasts.htm
Slide 64: PODCASTS 1. Why?  Tie to mission, goals, objectives, needs, gaps.  Provide public service announcements  Train / inspire your personnel (bite‐size chunks) R Record important meetings / events d i t t  ti g  /  t
Slide 65: PODCASTS Step 1:  Pick a Platform Step 2:  Create an Account Step 3:  Create Your Call Step 4:  Start/Record Call Step 5:  Edit and Post!
Slide 66: VIDEO SHARING Why/How do you use Wh /H  d     ? http://www.youtube.com/user/USEPAgov
Slide 67: VIDEO SHARING Why/How do you use Wh /H  d     ? http://www.youtube.com/UnitedStatesNavy
Slide 68: VIDEO SHARING 1. Why?  Tie to mission, goals, objectives, needs, gaps. y g g  Tell your story (control your message) y y( y g)  Capture knowledge of retiring employees  Recruit the next generation of public servants
Slide 69: MOBILE PHONES/DEVICES What has your Cell Phone taught  you lately? “Most cell phones today have  more computing power  than was available to  NASA during the  • Audio Books • Podcast Briefs (i.e. Guide by Cell) ( y ) • Text Message Tips • Entire Classes???? Apollo space program…” ‐ Wes Ferguson, Author of  h f Moving at the Speed of Creativity
Slide 70: MOBILE PHONES/DEVICES http://www.faa.gov/wireless/info
Slide 71: MOBILE PHONES/DEVICES http://m.epa.gov/
Slide 72: WEB‐BASED CALLING
Slide 73: WEBCASTS & WEBINARS Q. What’s the difference between  Q  Wh t’  th  diff  b t   a webcast and a webinar? A.  Webcast = One‐Way Webinar = Interaction
Slide 74: SOCIAL BOOKMARKING http://delicious.com/akrzmarzick p // /
Slide 75: WIDGETS http://epa.gov/widgets/
Slide 76: EDOCUMENTS
Slide 77: VIRTUAL WORLDS What s the coolest name for an  What’s the coolest name for an  avatar in Second Life? a. I h b d I Ichabod Issachar h b. Siegfried Lactanoid c. Zedeka Nadezda d. Horatio Fizelmeister Second Life Avatar
Slide 78: VIRTUAL WORLDS Transforming Government
Slide 79: LEGAL ISSUES • Indemnification and limited liability:  seeking to remove the  indemnification clause (because agency officials cannot agree  to tie their agency to unlimited liability in violation of the Anti‐ Deficiency Act), and to ensure that liability is limited and  covered by federal law. • Jurisdiction and choice of law:  the proposed agreements  must be governed by the law of the United States and by the  relevant state law only in the absence of other federal law.
Slide 80: LEGAL ISSUES • FOIA:   the proposed agreements recognize that we adhere  to the Freedom of Information Act.   h  F d   f I f i  A • Intellectual property:  the proposed agreements recognize  pp y pp g g that our content is in the public domain. • Advertising:  providers have assured that they will eliminate  or minimize advertising and that they have no intention of  adding advertising that they do not currently display. 
Slide 81: LEGAL ISSUES • Grandfather arrangements:  previous "click through"  agreements will be superseded by new agreements, making it  possible to "cover" existing accounts, avoiding the need to  close old accounts and rebuild content from scratch. • Free Service:  in every case so far, providers will not charge federal account holders for the use of their services.  These are  not contracts; they are no‐cost agreements.  While fee‐based  “premium” services may be available from the same provider,  those are separate arrangements for which the agency should  proceed under traditional “procurement” processes.
Slide 82: POLICY ISSUES Privacy Employee Activity Paperwork Reduction Act Cookies Records Management http://www.whitehouse.gov/blog/Enhancing‐Online‐ h // hi h /bl / h i O li Citizen‐Participation‐Through‐Policy/ Federal Advisory Committee Act (FACA) For more information: Social Media and the Federal Government: Perceived and Real Barriers and Solutions:  http://www.usa.gov/webcontent/documents/SocialMediaFed%20Govt_BarriersPotentialSolutions.pdf http://www usa gov/webcontent/documents/SocialMediaFed%20Govt BarriersPotentialSolutions pdf
Slide 83: SECURITY ISSUES RISKS •Impersonation / info integrity • Unwanted surveillance • Compromised intelligence p g • Infrastructure threats RECOMMENDATIONS • Cybersecurity policy official • National strategy • Public awareness campaign pg • Incident response plan Talen from Cyberspace Policy Review:   http://www.whitehouse.gov/assets/documents/Cyberspace_Policy_Review_final.pdf http://www whitehouse gov/assets/documents/Cyberspace Policy Review final pdf
Slide 84: HUMAN RESOURCES ISSUES RECRUITMENT • Be cool / innovative • Be where they are • Boomers “retiring” g • Set clear boundaries  RETENTION • Use ‘em or lose ‘em! • Knowledge transfer • Alumni network • Emergency corps Talen from Cyberspace Policy Review:   http://www.whitehouse.gov/assets/documents/Cyberspace_Policy_Review_final.pdf http://www whitehouse gov/assets/documents/Cyberspace Policy Review final pdf
Slide 85: WHAT S WHAT’S NEXT? 1. Why? Tie to mission, goals, objectives, needs, gaps. y g g 2. How? Decide which tools best meet goals. Blogs eBooks Mobile Phones Podcasts RSS Social Bookmarking Social Virtual Networking Videos 3. What? Content is the key to success. 3  What? Content is the key to success 4. Who? Assign owner/contributors; define audience. 5. When? Create a schedule to implement and evaluate. Virtual Worlds (Second Life)  Wh ? Web‐Based Calling Webcasts/Webinars Wikis
Slide 86: WHAT S WHAT’S NEXT? http://epa.gov/webgovernance/leadership.html g g
Slide 87: WHAT S WHAT’S NEXT? http://epa.gov/webtraining/ p // p g / g/
Slide 88: WHAT S WHAT’S NEXT? WEB 3.0? 3 0? • 3‐D 3D • Mobile / Clouds • Aggregation
Slide 89: THANK YOU! FOR MORE INFORMATION: HTTP://GRADUATESCHOOL.EDU // ANDREW KRZMARZICK Phone: (202) 352‐1806 Email: Andrew@GovLoop.com Blog: http://GenShift.com Blog: http://GenShift com Twitter: @krazykriz Linkedin.com/in/andrewkrzmarzick Second Life: Zedeka Nadezda df dk dd