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Social Network Advertising - Neogen.ro 

 

 
 
Tags:  advertising 
Views:  374
Published:  December 20, 2011
 
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Slide 1: Social Network Advertising 1 1
Slide 2: Overview A. Targeting B. Creatives • Company profile • • • • Banners Viral video Promotional messages Special project C. Neogen Statistics D. Recommendations 2 2 2
Slide 3: A. Targeting 33 3
Slide 4: Target your campaign  Age  Gender  Location  Interests 4 4 4
Slide 5: Precision Targeting Product type Cosmetics Kid’s articles etc. Sport articles Auto, Electronic products , etc. Targeting Criteria - sex Women The women will see exclusively the message containing the info targeted on their group and interests. Men Men will see exclusively the ad and message tageted on their group and interests. 5 5 5
Slide 6: B. Creatives 6 6
Slide 7: Choose Your Creative    Ads can contain Images Ads can contain Videos Ads can contain only Text 1. 2. 3. 4. 5. 7 7 Business profile Banner Viral video Promotional message Special projects 7
Slide 8: 1. Company profile 8 8
Slide 9: Create a Business Profile 99 9
Slide 10: What you can communicate and how Action Automatically, the users related to your company profile, „fans”, are seeing in their news feed from Neogen your updates (messages) E.g.: in our BestJobs profile on neogen.ro, we communicate BestJobs service. One of the users, searching for new profiles in Neogen database, sees the profile. It becomes „friend” with the profile and automatically he will receive in his own account the communication regarding the new BestJobs services.  Interact with your audience.  Enroll the audience in voting, posting comments, sending feedback.  Keep in touch with the targeted audience. Result Price for a company profile on neogen.ro – 0. 10 10 10
Slide 11: Case study: Orange business profile in Moldova 11 11 11
Slide 12: Case study: Franziska & Franz profiles in Romania 12 12 12
Slide 13: 2. Banner 13 13 13
Slide 14: Create a Banner 14 14 14
Slide 15: Banner 15 15 15
Slide 16: 3. Video 16 16
Slide 17: Create a Viral Video 17 17 17
Slide 18: 4. Promotional message 18 18
Slide 19: Create a Promotional Message 19 19 19
Slide 20: 5. Special project 20 20
Slide 21: What you can brand…  Home page  Users’ profiles  Message box  Chat window  Game table  Virtual gifts  Other examples 21 21 21
Slide 22: Home page 22 22 22
Slide 23: Home page 23 23 23
Slide 24: Users’ Profile: Jacobs in Bulgaria 24 24 24
Slide 25: Users' Profile: Garnier in Bulgaria 25 25 25
Slide 26: Message Box - Expose your brand in users’ conversations 26 26 26
Slide 27: Message Box - Expose your brand in users’ conversations 27 27 27
Slide 28: Chat Window – noi2 28 28 28
Slide 29: Game Table - doizece 29 29 29
Slide 30: Virtual gifts: Murfatlar in Romania 30 30 30
Slide 31: Other examples - Product placement 31 31 31
Slide 32: Other examples – Search Box 32 32 32
Slide 33: Campaign Creation Round Up  Target your audience  Think Viral  Provide a unique value  Infuse with loyalty program  Measure Success and improve  Message and Notify 33 33 33
Slide 34: C. Neogen statistics 34 34
Slide 35: An active and involved audience  Over 200 million page views per month  Over 12 million visits per month  Over 2.5 million unique visitors/month  Over 20 pages are viewed by a member per visit  Average time spent on site is 20 minutes/visit 35 35 35
Slide 36: Growth 2008 - 2009 36 36 36
Slide 37: D. Recommendations  Create linkages between services based on individuallycontrolled identity  Compete on creating the most compelling social experience, not social graph lock-in  Develop social applications that have meaning  Integrate social networks into existing activities  Design business models that reflect the value created by people’s social networks 37 37 37

   
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