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Slide 1: ==== ==== Why Most Network Marketers Fail To Generate Leads Online... And How to Make Sure You Get Your Fair Share—Or More http://surefireformula.marketersmanifesto.com/ ==== ==== Ann Sieg's Attraction Marketer's Manifesto A lot of people tend to look at the Internet as a Wild West of free opportunities, ripe for the picking. If only you were to come up with the right idea, everyone would come. Network marketers in particular are susceptible to this trap. Even network marketers who market themselves on the Internet don't tend to translate the marketing into sales. It's a commonly held belief that if you set up your shop, people will come. It's just not that easy. Ann Sieg's Attraction Marketer's Manifesto, however, shows how you can cease stagnation in your network marketing business and turn inertia into real results. The Essence of Attraction Marketing Manifesto Ann Sieg makes a simple point very effectively throughout Attraction Marketer's Manifesto: stop simply generating leads and start generating results. All too often, marketers (especially online marketers) confuse hits and leads with actual results. It's tempting, for sure. If a lot of people are looking at your product offerings or business, it seems like you're succeeding. Sieg's point is this: it takes a special kind of marketer to move past mere lead generation. Lead generation is a necessary but not sufficient quality in online marketing. For example, when dealing with network marketing, it's one thing to make the cold calls necessary to make people aware of your products and network marketing business. It's an entirely different thing to actually gain a customer. What You'll Learn Ann Sieg effectively demonstrates how to bring real results to your business. She teaches through principles rather than a simple how-to guide. Throughout the book, she will be helping you to assimilate information that is directly applicable to your network marketing business. She shows how you can differentiate yourself in the marketplace. There are thousands upon thousands of people who want to make money on the Internet, and they think there's quick and easy way to do it. There simply isn't. It's About Credibility, Not Lead Generation People want someone who is credibly and trustworthy. They don't care how well-known or well-
Slide 2: established this person or business is if that business can show that they are more credible than the next. Sieg even goes as far as to define a term called "credibility rating" that she uses when discussing how credible you are in your market. For instance, Sieg points out that people are looking for trusted advisors when they choose a product. They want someone who will teach them about what they are looking for - and they want assurance that the person they are buying from is a trusted individual. This goes beyond mere name recognition and throwing ads on Cragislist. This is something that can only be nurtured and created organically. And Ann Sieg shows you how to do that incredibly effectively in Attraction Marketer's Maniefsto. Article Source: http://EzineArticles.com/?expert=Scott_R._Wells ==== ==== Why Most Network Marketers Fail To Generate Leads Online... And How to Make Sure You Get Your Fair Share—Or More http://surefireformula.marketersmanifesto.com/ ==== ====