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Slide 1: © Prof. Willie W. Lu – Willie.Lu 4G iPhone Platform by Open Wireless Architecture (OWA) Technology Prof. Willie W. Lu, Ph.D Former Stanford Professor & Advisor of FCC-TAC Chief Architect, Open Wireless Architecture (OWA) Platform Principal Architect, 3G iPhone Chipsets by Infineon http://Willie.Lu I -1 © 9th World Wireless Congress® San Jose Fairmont, May 14-15 4Gsummit.com
Slide 2: Visit 4Gmobile.com for more © Prof. Willie W. Lu – Willie.Lu Government’s Role in China Wireless/Mobile Industry GSM WLAN/BWA TD-SCDMA China Long-Term Evolution TD-OFDMA OWA One Device One Number One Dream Missions and Objectives Open system architecture Open spectrum planning Open OS and Application platform Truly User’s Phone, not Provider or Vendor’s Phone I -2 © 9th World Wireless Congress® San Jose Fairmont, May 14-15 4Gsummit.com
Slide 3: 4Gmobile.com © Prof. Willie W. Lu – Willie.Lu Next Billion Users to Come from Emerging Markets gg Subscriber Penetration Rate 100 398 M 341 M 128 M Population 90 80 70 60 1,048 M 1,337 M 1,142 M 1,432 M “More than 3 billion More people live within wireless coverage but cannot afford it.” % 50 40 30 20 10 0 “No Single Wireless Standard can do both broadband high-speed and seamless mobility.” -- Willie W. Lu Latin America China India Africa, ME & Australia North Japan W. Europe America Source: iSuppli, 1Q06 2005 2010 I -3 © 9th World Wireless Congress® San Jose Fairmont, May 14-15 4Gsummit.com
Slide 4: Visit 4Gmobile.com for more © Prof. Willie W. Lu – Willie.Lu What s What’s 4G Mobile Technologies Open Wireless Architecture (OWA) Cost-effective and spectrum-effective high speed w e ess transmission g wireless s ss o 4G can support high-speed transmission, but High-speed is NOT 4G I -4 © 9th World Wireless Congress® San Jose Fairmont, May 14-15 4Gsummit.com
Slide 5: 4Gmobile.com © Prof. Willie W. Lu – Willie.Lu Wireless Standards Complexity Multiples ANY DEVICE SEAMLESS CONNECTIVITY ANY NETWORK Cellular UMTS EDGE GPRS GSM A-GPS 802.16d HSDPA HSUPA 802.11b 802 11b 802.11g Bluetooth 3.9G 4G 802.11a 802.11n RFID WMAN 802.16e ® Navigation Galileo WLAN Broadcast DTV DVB-H ISDB-T FM DMB WPAN UWB Broadcast Radio HD DAB ANY WHERE ANY TIME Without open wireless architecture, the wireless industry will be totally messed-up I -5 © 9th World Wireless Congress® San Jose Fairmont, May 14-15 4Gsummit.com
Slide 6: 4Gmobile.com © Prof. Willie W. Lu – Willie.Lu Single Global Standard is IMPOSSIBLE I -6 © 9th World Wireless Congress® San Jose Fairmont, May 14-15 4Gsummit.com
Slide 7: 4Gmobile.com © Prof. Willie W. Lu – Willie.Lu Typical Cell Phone Block Diagram – Path to OWA LNA PA RX Synth TX Passives SiGe BICMOS Discrete Passives: SAW Filters, etc. Radio CODEC Digital Baseband Logic Memory User Display I -7 Interface Power Management Hi Voltage Deep Submicron Digital Analog CMOS FLASH EEPROM Cost/area/interface are key goals We need open architecture to define open interfaces between modules © 9th World Wireless Congress® San Jose Fairmont, May 14-15 4Gsummit.com Audio o
Slide 8: 4Gmobile.com © Prof. Willie W. Lu – Willie.Lu Power Consumption of a Traditional Multimedia Mobile Phone – Need Revolution in Architecture FM-Radio D-TV wLAN BT Display Camera C Input Device SDRAM ARM DSP HW-Acc SRAM ARM DSP HW-Acc SRAM Application SW OS Prot. Stack Average Power Consumption Modem MM Chip GPS Antennas, RF ANALOG Audio Codec BB Regulators Power Mgmt (GSM/GPRS/EDGE W-CDMA/..) Mem Card Flash Flash Cellular modem and RF amplifier Application processor Memories UI (including display with backlight) Audio Other (BT, IrDA, Energy mgmt. etc.) (, , gy g ) Total 1200 mW 600 mW 200 mW 300 mW 300 mW 400 mW 3000 mW Power consumption at the system and processor level is becoming a dominant concern as we evolve toward integrated modem + applications processors ! Y. Neuvo, E YN Exec. VP N ki 2004 IEEE International Solid-State Circuits Conference © 2004 IEEE VP, Nokia, I i l S lid S Ci i C f I -8 © 9th World Wireless Congress® San Jose Fairmont, May 14-15 4Gsummit.com
Slide 9: 4Gmobile.com © Prof. Willie W. Lu – Willie.Lu ICT Open Architecture Law p “The reason we had Apple Computer is because it defined th O d fi d the Open Computer Architecture, C t A hit t The reason we had Cisco Systems is because it defined the Open Network Architecture, The world is at the edge to define the Open g p Wireless Architecture (OWA) to liberate the whole wireless industry.” Prof. Willie W. Lu, Dow Jones WI’2007 I -9 © 9th World Wireless Congress® San Jose Fairmont, May 14-15 4Gsummit.com
Slide 10: 4Gmobile.com © Prof. Willie W. Lu – Willie.Lu KPCB s KPCB’s View on Future Mobile Phone In the Churchill Club "Top Ten Trends" on March 28th, Top Trends 2007 in San Jose, John Doerr of Kleiner Perkins Caufield & Byers said his prediction is that the cell phone will be the next PC PC. Open architectured mobile phone gives consumers more choices for things to hang on their belts. belts http://www.dfj.com/cgi-bin/artman/publish/article_187.shtml I - 10 © 9th World Wireless Congress® San Jose Fairmont, May 14-15 4Gsummit.com
Slide 11: 4Gmobile.com © Prof. Willie W. Lu – Willie.Lu Simplicity – The Life of Phone Simplicity and Openness has become the very critical issues in designing the future mobile phone According phone. to Junko Yoshida, news editor of EE Times, ease of use has become a "grave issue" in engineering including mobile phone industry. Designers, she said, must "listen to the SOS from consumers". Doug Engelhart, inventor of the computer mouse, considered many options for navigation on a computer screen but chose the mouse because it tested best with users, and most importantly, for its simplicity! http://www.eetimes.com/news/latest/showArticle.jhtml?articleID=198800518&pgno=1 p j pg I - 11 © 9th World Wireless Congress® San Jose Fairmont, May 14-15 4Gsummit.com
Slide 12: 4Gmobile.com © Prof. Willie W. Lu – Willie.Lu End-user interaction will evolve from many purpose-specific devices to integrated open smart environments STAGE1 : TRADITIONAL DEVICES • Individual standalone devices • Traditional Form factor e.g. phones, PC, printer • Wire-based point-to-point connections e.g. PC to printer STAGE2 : DEVICE BOOM • Non-traditional device proliferation • Integrated voice / data services • Different devices for distinct market segments 4 STAGE4 : TRULY OPEN SMART ENVIRONMENT by OWA • Full network integration e.g. power, copper, cable, all wireless • Single command & control device e.g. voice, gestures (cameras / sensors) • Self-learning intelligence virtual agents Self learning intelligence, Penetration STAGE3: INTEGRATED ENVIRONMENT • Broadband availability • All integrated entertainment / voice / data services •N No-wires (fully portable) network i (f ll bl ) k • Devices interact with each other 3 2 1 2000 (Today) 2003 Voice Data Video 2005 2010 Time (for these to be pervasive) I - 12 © 9th World Wireless Congress® San Jose Fairmont, May 14-15 4Gsummit.com
Slide 13: 4Gmobile.com © Prof. Willie W. Lu – Willie.Lu OWA Enables Personal Communications Back to Life Again @ office Voice / Corporate Network Wireless Wi l Voice / Multimedia In-flight In flight Voice / Internet Wireless Data / Corporate / Personal @ home Voice / Internet / IPTV I - 13 © 9th World Wireless Congress® San Jose Fairmont, May 14-15 4Gsummit.com
Slide 14: Visit 4Gmobile.com for more © Prof. Willie W. Lu – Willie.Lu A True iPhone should comprise: 1. Service-oriented mobility platform rather than wireless standard-specific platform gp 2. High spectrum utilization efficiency 3. Enhanced security features 4. Open wireless air interfaces That’s l i Th t’ relying on Open Wireless O Wi l Architecture (OWA) technology I - 14 © 9th World Wireless Congress® San Jose Fairmont, May 14-15 4Gsummit.com
Slide 15: 4Gmobile.com © Prof. Willie W. Lu – Willie.Lu The Future Services Environment with underlying OWA Layer Enterprise Service Providers Data Center Factory / Warehouse Digital Homes Internet Digital Cities Digital Office Mobile Workforce Digital Offices (SMB) Mobile Consumers & Workforces Service - Oriented Architecture Service - Oriented Infrastructure Open Wireless Architecture (OWA) I - 15 © 9th World Wireless Congress® San Jose Fairmont, May 14-15 4Gsummit.com
Slide 16: Visit 4Gmobile.com for more © Prof. Willie W. Lu – Willie.Lu 4G iPhone – Separate OS with RTT I - 16 © 9th World Wireless Congress® San Jose Fairmont, May 14-15 4Gsummit.com
Slide 17: Visit 4Gmobile.com for more © Prof. Willie W. Lu – Willie.Lu 4G iPhone Platform for Open MM Applications I - 17 © 9th World Wireless Congress® San Jose Fairmont, May 14-15 4Gsummit.com
Slide 18: Visit 4Gmobile.com for more © Prof. Willie W. Lu – Willie.Lu Open Baseband Processing Platform – 4G iPhone p g I - 18 © 9th World Wireless Congress® San Jose Fairmont, May 14-15 4Gsummit.com
Slide 19: Visit 4Gmobile.com for more © Prof. Willie W. Lu – Willie.Lu 4G OWA Multi-band Transceiver I - 19 © 9th World Wireless Congress® San Jose Fairmont, May 14-15 4Gsummit.com
Slide 20: © Prof. Willie W. Lu – Willie.Lu OWA Product Definition (RF, BB, NET, OS, APP) • W-LAN/WCDMA/BT 3-in-1 • GSM/WiMax/TD-SCDMA 3-in-1 • Cd 2000/W LAN/WIMAX 3 i 1 Cdma2000/W-LAN/WIMAX 3-in-1 • WiMax/cdma2000/MIMO 3-in-1 • GSM/GPRS/UMTS/WLAN/WIMAX 5-in-1 Products change every 18 months, but architectures g y never change in at least 20 years I - 20 © 9th World Wireless Congress® San Jose Fairmont, May 14-15 4Gsummit.com
Slide 21: 4Gmobile.com © Prof. Willie W. Lu – Willie.Lu Interoperable Open Radio Access Technologies Provide Optimal Response to End User Needs GPRS GSM Satellite EDGE WIMAX UMTS TDD (TD-SCDMA) PWLAN -Best for Spectrum Management Access vs. Mobile Spectrum Sharing Spectrum Recycling UMTS FDD (W-CDMA) I - 21 © 9th World Wireless Congress® San Jose Fairmont, May 14-15 4Gsummit.com
Slide 22: © Prof. Willie W. Lu – Willie.Lu Open Convergence – The Key for New Mobile Value Chain Mobile Data Value Chain – Applications and Content are the Main Challenges and Opportunities in the New Mobile Data Value Chain Telecommunication Value Chain traditional New! traditional Network Equipment Ei Network Operation i Middleware Applications Content Terminal Equipment i Service provision ii Application Value Chain Requirement assessment Application design Application prototyping Implementation Application provision Growth opportunities for OWA players appear with new applications and content business Content management Content publishing/ provision Context establishment (Portal) Source: Siemens Content Value Chain Content creation I - 22 © 9th World Wireless Congress® San Jose Fairmont, May 14-15 4Gsummit.com
Slide 23: 4Gmobile.com © Prof. Willie W. Lu – Willie.Lu 4G Investment Hotspots Open Application & OS Platform Open RF & Antenna Terminal Power Spectrum Management Open Network Core C 4G Radiation & Safety OWA Module Control Open Signal Si l Processing Access Control Security S it I - 23 © 9th World Wireless Congress® San Jose Fairmont, May 14-15 4Gsummit.com
Slide 24: © Prof. Willie W. Lu – Willie.Lu Founder of OWA Mobile Phone Technology The future mobile phone can basically  support any wireless standards by inserting  pp y y g different wireless interface SIM cards or  multiple interfaces in one SIM card ---- referred to “LU Model” in the industry I - 24 © 9th World Wireless Congress® San Jose Fairmont, May 14-15 4Gsummit.com
Slide 25: Visit 4Gmobile.com for more © Prof. Willie W. Lu – Willie.Lu For more 4G technical issues, visit: 9th WWC-4G Summit in San Jose, May 14-15 at: 4Gsummit.com or other 4G mobile events at: 4Gmobile.com I - 25 © 9th World Wireless Congress® San Jose Fairmont, May 14-15 4Gsummit.com