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Slide 1: How Big Companies Use Social Media New York City | April 29, 2009 The Coca-Cola Company “Coca-Cola: Sharing What Matters” Adam Brown
Slide 2: what we’re doing in the social media space wednesday, april 29, 2009
Slide 3: let’s go back in time…
Slide 4: you’ve would have heard me say… our home page isn’t just coke.com, it is google.com
Slide 5: search engine optimization/marketing   1.2 million+
Slide 6: fast forward to today…
Slide 7: today I would say… our home page isn’t just coke.com, it is google.com
Slide 8: today I would say… our home page isn’t just coke.com, it is google.com and technorati.com and twitter.com and youtube.com and facebook.com and myspace.com
Slide 9: today’s landscape
Slide 10: a daily chatter snapshot… ~1000 blog/forum posts ~300 tweets ~15 youtube videos ~50 pictures on flickr
Slide 11: a daily chatter snapshot… ~1000 blog/forum posts ~300 tweets ~15 youtube videos ~50 pictures on flickr ~25,000 new facebook friends
Slide 12: 4R social media strategy review respond record what the social media community is talking about with strong, coordinated monitoring programs. take ideas for community participation and video vignettes from them to the comments, posts and other chatter with accurate information on the Company and our initiatives with full transparency and disclosure and an approachable style short video vignettes that respond to the conversation with “purposeful entertainment” that educates and informs in an entertaining fashion that isn’t too slick redirect Online community members to the videos and other social media content, using both search engine optimization/marketing as well as online conversation “cross-pollenization” to improve search rankings and assist others in discovering the relevant content
Slide 13: REVIEW: social media monitoring
Slide 14: RESPOND: social media outreach 10x6x10
Slide 15: RESPOND: social media outreach 10x6x10 s Right ability n Huma Sustain ents & ter and Ev rrent ent, Wa on •  Cu utriti N nm yle & sing nviro t •  E , Lifes dverti lth •  Hea ting & A e   Mark ing • t tmen nt •  Pare ce & Inves n •  Fina
Slide 16: our key focus here… empowering subject matter experts to respond
Slide 17: RECORD: online video
Slide 18: REDIRECT: seo & sem, cross-pollenization
Slide 19: the big question… who owns these relationships?
Slide 20: what’s coming next… new corporate site new blog initiatives more music outreach more conversations more “purposeful edutainment”
Slide 21: thank you adam brown director office of digital communications & social media adbrown@na.ko.com
Slide 22: How Big Companies Use Social Media Learn more about upcoming and past BlogWells: http://gaspedal.com/blogwell or live@gaspedal.com