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Slide 1: Social Media Tools Facebook - Twitter - LinkedIn Nick Armstrong WTF Marketing IAmNickArmstrong.com
Slide 2: Time-Out. The #1 question you should be asking yourself is WHY. Social Media Is Not A Silver Bullet. Did the telephone save your business?
Slide 3: What Is Facebook? A friend-centric social network Personal Profile Friends Wall, Status, Pictures Groups, Pages, Events Notes, Applications Pokes
Slide 4: Why Use Facebook? Facebook is the most popular social network For both Personal and Business use Easily share pictures, videos, and notes Easy integration with other social media tools
Slide 5: Sign Up Create a personal on Facebook.com profile using the form You can also create a here - click on that profile. page for your business link, you will not need a
Slide 6: Privacy Safest: set everything to “Friends Only” Set up Friend Lists as needed and revoke privileges Set Privacy settings now, before they become an issue
Slide 7: Privacy - Part 2 Any application your friends add can also Revoke application add friends see your information privileges before you
Slide 8: Privacy - Let’s Do It Now Click on Settings -> Privacy Settings. Click through each of Profile, Search, News Feed and Wall, and Applications, turning the settings to “Friends Only”. Uncheck any option that you don’t understand. You can also block people here - if you block someone, you disappear to them entirely. Make sure you block them first!
Slide 9: Finding Friends 5,000 friend limit. Use the Friends menu to invite or find new friends. Only friend people you know in person. It’s considered rude to know. friend people you barely
Slide 10: Adding Friends to Lists Use the Friends page to create a new list. Enter the names of people click on them to add. you want to add to the list and Some lists are automatically created for you. No one can see which list probably guess. you’ve added them to, but can
Slide 11: Personal Profile Add a personal picture - try to stay consistent or at least recognizable. Post your first status update. Add as much info as you can. Add any e-mail address you might use or have ever used. Edit quickly by using the pen buttons.
Slide 12: The Wall The Wall can accept photos, links, videos, events, and application-specific items (Flair, etc.) A wall post with no extra content becomes a “status update”. Liking and commenting are key to building good community. You can delete wall posts, comments and clear your status easily! It’s not considered rude to “like” a negative status update. Hide updates you don’t want.
Slide 13: Photos and Albums Create a new photo album, then use Facebook’s uploader to upload pictures. T your friends. ag Share to non-Facebook friends with public link at bottom of page. It is considered rude to tag someone in a photo they might find objectionable. Photos appear in the public timeline.
Slide 14: Groups Groups allow you to interact with people you are not friends with. Anyone can create a group - for free. Groups can send messages.
Slide 15: Events Anyone can create an event - for free. You RSVP - this can be others. seen by organizers and RSVPs appear in the public timeline.
Slide 16: Pages Fan pages. Pages have updates. Pages count as “friends” and toward your 5,000 friend limit. You can restrict what Pages can see about you by adding them to lists.
Slide 17: What is Twitter? One-to-Many instant messaging 140 character messages or less - called a Tweet Each user has a username and avatar “Follow” users to see their Tweets Messages appear in the Main Feed (AKA Stream, Timeline)
Slide 18: 5 Reasons Twitter is Useful 1 - Potential for huge Word of Mouth promotion 2 - Potentially improved customer service 3 - Incredibly fast information gathering 4 - Easier Online Reputation Management 5 - Improved Google Rankings ... but - it depends on how you use it!
Slide 19: No More Excuses... Social media is a participation-based culture. You have to participate to get the most value. But, how much, how often, and how long you participate is entirely up to you.
Slide 20: Setting Up Your Account
Slide 21: Setting Up Your Account Go to www.Twitter.com Click on “Sign up now” Enter your full name Enter a descriptive username Enter a strong password Enter your common email address Answer the captcha, click on “Create my account”
Slide 22: Sweet! Okay, now what?
Slide 23: Your avatar and username How many characters you have left (140 is the limit!) Username and avatar Click on either to go to this person’s profile # of people you are following # of people following you The home feed Mentions feed How long ago something was tweeted Where the Tweet came from Tweet, of course! But about what?
Slide 24: What’s in a Tweet? @ signifies the next word is a username @’s are used in @ Replies and ReTweets # signifies the next word is a hashtag d and a space, then a user name sends a direct message
Slide 25: @ Replies @ Replies If a Tweet starts with @ - it is an “at reply”. You can click on an @UserName to go to that person’s profile. Whenever your name appears in an @ reply, it appears in your mentions feed. Example: “@LeoLaporte Hey Leo - caught your show - it rocks!” Only my followers (people who follow @ImNickArmstrong) who also follow @LeoLaporte will see the tweet. If you put more than one username, they will see the tweet too. Example: “@LeoLaporte @AmberMac - Rock on.
Slide 26: ReTweets ReTweeting is sharing someone else’s Tweets with your network. It’s a cool way to show respect on Twitter! “RT” and “via” are synonymous Copy and Paste the text you want to share, and type RT @UserName at the beginning or the end of the Tweet - where username is the name of the original author (@TheVanguard here)
Slide 27: Hashtags and Searches When you add # before a word, it becomes a Hashtag. Any tweet with that Hashtag in it appears in the results when you search for that tag. Hashtags (and terms) are searchable on Twitter. If a LOT of people tweet that hashtag (or term), it becomes a trending topic and is listed on Twitter.com and your sidebar. You can Google search to see what a hashtag means.
Slide 28: Your Home Feed The Tweets from everyone you follow appear here. Your Tweets will appear here, too!
Slide 29: Your Mentions Feed Any tweet that has your @UserName in it will appear here.
Slide 30: When you mouse over a Tweet, two icons appear. One is for Replying, the other is for Favoriting. Click on the star to favorite. Your favorites appear in their own feed. These are visible to anyone. You can Favorite Tweets. Come back to them later, share them, make a highlight reel - whatever feels right.
Slide 31: Direct Messages Direct Messages sent to you are only seen by you. Direct Messages sent by you are only seen by the person you sent it to. You can send a direct message to only one person at a time. You can’t send a direct message to someone who isn’t following you.
Slide 32: Basic Info Use your real name you’re easier to find! Don’t change usernames often. People will search for you using your e-mail address, so use your most common one.
Slide 33: Basic Info - Part 2 Put your website into the More Info URL The One Line Bio should have specific keywords you want associated with you - web designer, for example. Use a SPECIFIC location! City and state. You’ll be easier to find.
Slide 34: Add a Profile Picture Your smiling face works best! Try to use the same avatar across all your social media accounts
Slide 35: Be Sure To Change Your Background/Theme! Try http://www.freetwitterdesigner.com
Slide 36: Protecting Your Account Only people you approve will be able to see your tweets Not valuable for SEO Harder to gain respectable following
Slide 37: Finding People to Follow If you know their username, go right to their page and click on the “Follow” button. You can use your existing networks (Gmail, Yahoo!, and AOL) to find Twitter friends. You can also use the Search function by clicking on “Find People”. WeFollow.com, MrTweet.com, Twitter.Grader.com
Slide 38: Managing your Followers It’s okay to unfollow if you get tired of someone. It’s okay to block people you don’t want to follow you. No notifications are sent when you block or unfollow. Don’t feel compelled to follow back everyone who follows you. Look for the “Verified Account” logo on celebrities’ profiles.
Slide 39: Twitter Soft ware Desktop: TweetDeck and Seesmic Phone: Tweetie, TwitterBerry Allows you to organize multiple accounts, see your Home Stream, Mentions Stream, Favorites, and Direct Messages - and any searches you create, all in one screen.
Slide 40: Twitter Websites WeFollow.com People-powered Twitter Yellow Pages Mr. Tweet (MrTweet.com) Recommends relevant people FriendOrFollow.com Easily see who you’re following that isn’t following you back. Twitter.Grader.com Compare your Twitter account with others in your area.
Slide 41: Staying Safe Use a strong password - at least one upper-case letter, one lower-case letter, one number, and one symbol. Do not enter your username and password anywhere but the official Twitter site. Any 3rd party sites worth using will use OAUTH. OAUTH is a safe way to use 3rd party sites without giving away your username and password Usually there’s a link on those sites for “OAUTH” - click this pop-up will appear:
Slide 42: WHAT IS LINKEDIN? A business-centric social network A great place to post: resume recommendations job listings Q+A
Slide 43: WHY USED LINKEDIN? Connect with colleagues (new and old) Achievements Recommendations A Google-Searchable, SEO maximized resume
Slide 44: Headline, location, function Connection level Send this person a message, add to your network Current Status Recommendations YOUR PROFILE PAGE
Slide 45: EXPERIENCE NOT A RESUME, BUT CLOSE
Slide 46: SOME DUH Spell-check everything. Personalize requests for connections. Get involved in groups. Make your profile publicly searchable.
Slide 47: SOME PHILOSOPHY LIONs - LinkedIn Open Networkers (Value: Numbers) LaMBs - Look at My Buds (Value: Relationship) Note: you can only ever send 3,000 invites. Ever. Anything you ever want to know:Viveka Von Rosen (@LinkedInExpert)
Slide 48: FINDING PEOPLE Use Search People (You can find companies, groups, etc, the same way)
Slide 49: GROWING YOUR NETWORK Connection Level 1st level connections: you know them directly. 2nd level connections: someone you know knows them. 3rd level connections: someone you know knows someone who knows someone. Always personalize invites. Send Invite
Slide 50: PREPARING YOUR PROFILE It helps to have a word document of your LinkedIn profile handy You can copy and paste from a Word document
Slide 51: Click here Then edit or add EDITING YOUR PROFILE EASY AS FILLING IN THE BLANKS
Slide 52: CUSTOM WEBSITE TITLES Select “Other” from the drop-down list
Slide 53: BASIC ETIQUETTE Photo: You, easily visible, professional. Your Name: Your name, as people know to search for it. Don’t Know the Sender of an Invite? Click on the “Archive” button; not “I don’t know”
Slide 54: Search Modifier Search New Messages Suggested Links Edit your profile Status Updates Find new connections Other People’s Updates THE HOME SCREEN
Slide 55: ADVANCED STUFF Groups More exposure, hard to participate in more than one Answers Q+A gets you expertise Jobs, Companies
Slide 56: Credits This presentation is licensed All images used with Creative Commons Licensing. Thanks goes to: “Facebook” Scott Beale / Laughing Squid “Facebook Model” Bryan Veloso “Halloween Parade 2007” LarimdaMe “The Key is a Question of Control” Luna Di Rimmel under Creative Commons Feel free to use and share for non-commercial purposes. All you need to do is give credit and link back to IAmNickArmstrong.com
Slide 57: More Credits Thanks to: “Sharing” by FuriousGeorge81 “Twitter Pack” by carrotcreative “Business Meeting” by llawliet This presentation is licensed under Creative Commons Feel free to use and share for non-commercial purposes. All you need to do is give credit and link back to IAmNickArmstrong.com
Slide 58: Thank You! Nick Armstrong WTF Marketing IAmNickArmstrong.com