Slide 1: Trends in Social Media
Cindy Royal, Ph.D Assistant Professor Texas State University School of Journalism and Mass Communication croyal@txstate.edu www.cindyroyal.com www.onthatnote.com cindytech.wordpress.com
Slide 2: Courses
Web Design and Publishing www.cindyroyal.com/webdesign Multimedia Journalism www.cindyroyal.com/multij Issues in New Media www.cindyroyal.com/newmedia Advanced Online Media www.cindyroyal.com/advanced
Slide 3: Milestones in Multimedia
2000 Pre-1995 2005 OhMyNews Wired Magazine - 1993 YouTube AOL/Time Warner merger NY Times on AOL - 1994 News Corporation buys MySpace Nando -1994 2006 2001 Macaca 1995 DotCom Bust Invention of the Year Craigslist launched 9/11 Tributes YouTube Slate, Salon, USA Today, Wikipedia launched Person of the Year - You Houston Chronicle, Philadelphia 2002 Google Buys YouTube Inquirer online Google News $1.65B 1996 2003 2007 Washington Post RSS VA Tech Wall Street Journal Google Buys Blogger Twitter tips at SXSW Chicago Tribune MySpace launched Invention of the Year LA Times iPhone MSNBC 2004 CNN/ YouTube Debates 1997 Jon Stewart on Crossfire Black Hawk Down 2008 Rathergate 1998 CBS acquires CNET Press Credentials to Bloggers Drudge Report Candidates embrace WikiNews, Facebook, Digg Google social media 1999 EveryBlock.com Blogger IndyMedia
Slide 4: 2009
Slide 5: Key Terms
• • • • • • • • • • • • • Blog Web 2.0 User-generated content Mobile/Moblogging Mashup RSS Tag/ Tag Cloud Podcast/Vcast Wiki Web-first journalism Programmer/Journalist OpenSocial Widgets
Slide 6: Social Media
No longer required to know HTML/CSS/Web or Graphic Design/FTP/Domain Registration/Hosting to have a presence on the Web The Web is the location of user-generated content galore Lots of free and cheap tools that you can use Easy to implement Fun to try out
Slide 7: Using RSS Feeds
Rich Site Summary or Really Simple Syndication Set up an RSS reader like iGoogle. Set up custom RSS feeds on particular topics using Google News Use to keep up with news and trends Easy access to news
Slide 8: Keeping Up
• Google News/Yahoo News - Technology • NY Times Technology/David Pogue • Wired News • Scobleizer • TechCrunch • Digg • Web Strategy by Jeremiah Owyang • Techmeme • MediaTricks • Social Media Today • Mashable
Slide 9: Blogs
cindytech.wordpress.com - personal tech blog royalmulti.blogspot.com - Multimedia Journalism class, combination of observations and articles. txstatemcweek.com – Mass Comm Week blog gradnewmedia.blogspot.com - Graduate Issues in New Media class, observations from readings www.sxtxstate.com - South By Texas State, coverage of SXSW Interactive, photos, video mc1313sum08.blogspot.com - Writing for the Mass Media Course www.onthatnote.com - personal music Web site, integrated with blog
Slide 10: YouTube
Low threshold for experimentation Easy to upload video Accepts a variety of formats Can be embedded into blogs
Slide 11: Twitter
Microblog - 140 characters Used by news organizations to give quick updates, follow breaking stories PR and Ad – use to push information about company, thought leadership, give company personality Bands, politicians, tech pundits, friends ... Find interesting people to follow, ask questions, participate Use with RSS feed to follow action. Create a hashtag keyword to search on a topic. @scobelizer, @kevinrose, @statesman, @mediatricks, @digitaljournals, @TechCrunch, @TechMeme ... lots more me - @cindyroyal
Slide 12: More Online Tools
Facebook or MySpace – set up groups; post content; stay in touch del.icio.us - social bookmark manager Second Life Niche Social Networks
− − −
Ning - WebPubNET.ning.com KickApps LinkedIn
Flickr/Picasa – photo sharing sites Aggregators like FriendFeed and socialthing!
Slide 13: On The Go...
Blogger Mobile – send photos and text directly from you phone to your blog Qik.com – stream LIVE video from your phone! Live, streaming video – Ustream.tv, Mogulus.com
Slide 14: Resources
SXSW Interactive - www.sxsw.com/interactive Wired Magazine - www.wired.com Cyberjournalist.net - Great Work Gallery www.cyberjournalist.net/category/great-work-gallery Online News Association - ona.org Online Journalism Awards - http://www.journalists.org/ Knight Digital Media Center - www.knightdigitalmediacenter.org Poynter Online and Multimedia - www.poynter.org/subject.asp?id=26 Wired Journalists - wiredjournalists.com/ Online Journalism Review Archives - ojr.org Interactive Narratives - interactivenarratives.org/ News Videographer Blog - Angela Grant - newsvideographer.com We The Media by Dan Gillmor Convergence Culture by Henry Jenkins The Long Tail by Chris Anderson Editor & Publisher Awards royal.reliaserve.com/eppy/winners2008.html Journal of Computer-Mediated Communication - jcmc.indiana.edu
Slide 15: Some recent articles
10 Ways to Make Press Releases More SEO Friendly – Mashable - http://mashable.com/2008/11/04/how-to-makepress-releases-seo-friendly/ 10 of the Best Social Media Tools for PR Professionals – Mashable - http://mashable.com/2008/10/30/best-social-mediatools-for-pr-professionals-and-journalists/ The 5 Rules of Advertising on Twitter – Old Media New Tricks http://www.oldmedianewtricks.com/?p=48 Twitter 101- http://socialmediatoday.com/SMC/55081
