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Slide 1: Facebook Applications & Marketing “Engaging the Social Operating Platform & Eco System for Your Business” By Rodney Rumford
Slide 2: Facebook Growth & Trends • • • • • • • • • • • 4+ Million Users 200K New Users Daily Since Jan 2007 Average 3% Weekly Growth Since Jan 2007 Older Demographic Rapidly Adopting (26+) Disrupts Traditional Communication Channels Streamlines Ability to Engage & Facilitate More Connections Sixth-most trafficked site in the United States (comScore) More than 54 billion page views per month More than half of active users return daily Over 4000 Applications (85% Engagement) 54 Billion Page Views Per Month
Slide 3: The Facebook Social Graph = Frictionless WOMA Squared
Slide 4: What is an Application? No software to download: Merely flip a switch & you are plugged into the social graph
Slide 5: Application Directory
Slide 6: Application Anatomy 101
Slide 7: Application Example
Slide 8: Viral Carriers & Touch Points • • • • • • • • Mini-Feed News-Feed Requests/Invites Notifications email Shared Items Profile Page App Discovery Behavioral Based
Slide 9: Applications Stats: Always Measure
Slide 10: Facebook Groups
Slide 11: Polls For Market Research
Slide 12: • • • • • • • • • • • • • 13 Facebook Marketing Carriers Email Notifications Share Mini-Feed News-Feed Invite Friends Attachments Photos Videos Groups Notes Profile Application Interaction Behavioral Based Interaction with Application
Slide 13: Marketing Opportunities: Extend Your Brand •Lead Generation •Brand Extension •Commerce •Customer Engagement •Traffic •Brand Loyalty •Frictionless WOMA •Groups •Applications •Advertising
Slide 14: 8 Steps To Facebook Engagement 1. 2. 3. 4. 5. 6. 7. 8. Start At The End Business Opportunities & Objectives Compelling and Engaging Application 10K foot Application Strategy 1K Foot Application Design and UI Application Build Nurturing of Users Continual Improvement & Measurement
Slide 15: Thanks For Listening Feel Free to Friend Me on Facebook http://www.facebook.com/profile.php?id=540680174