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Slide 1: Emerging Leaders 2009 Group U LITA & Social Media: Using Social Software to Connect with Members TASK: Determine the appropriate "social software" functionality to deploy to meet the needs of the membership. Recommended Tools: ALA Connect – Collaborating w/ALA members Facebook – Social Networking w/ anyone Flickr – Sharing photos YouTube – Sharing videos Twitter – Microblogging & social networking General Social Media Guidelines:  When adding content LITA should keep in mind – what's in it for members, how would the info they are providing be valuable to the members.  Use a consistent username across all networks – makes it easier to find LITA on all social software  Include links to other social networks on each network you join  Measure your progress – track number of views, people who get to your site through social networks Team Unit Resources: LITA Social Media Wiki – http://www.litasocialmedia.pbworks.com Emerging Leaders 2009 Wiki http://wikis.ala.org/emergingleaders/index.php/Project_U_(2009) Team Unit YouTube Channel: http://www.youtube.com/user/TeamUnitALA Team Unit Members: Chanitra Bishop Indiana University Bloomington Ligaya Ganster State University of New York at Buffalo Tracy Sutherland Eastern Connecticut State University Holly Tomren University of California, Irvine
Slide 2: Emerging Leaders 2009 Group U LITA & Social Media: Using Social Software to Connect with Members Flickr Suggestions: · Rename LITA's Flickr account & market the group · Upload quality photos from conferences · Friend members on Flickr · Join groups · Write creative tags and descriptions for each photo · Include web site or other social media sites in tag or description where appropriate · Include conference city in tag or description · Use creative commons license to allow photos to be used everywhere · Comment on photos of LITA members Use your web site address as your Flickr name Twitter Suggestions: · Retweet valuable messages · Monitor what is being said about LITA, then join the conversation · Respond to questions & comments · Share useful blog posts, websites, new tech tools · Start a discussion · Tell members how to get involved with LITA · Use Twitter Apps such as TweetDeck to manage your account · Share videos and pictures from Flickr & YouTube Facebook Suggestions: · Start a Facebook page · Send messages about conferences and other LITA events to members · Create a discussion board · Become a fan of organizations on Facebook · Share social media with friends – include box for YouTube & Flickr · Use widgets to post LITA’s blog feed to the page YouTube Suggestions: · Create a channel for LITA with a URL that matches the LITA website · Post videos from conference · Post Tutorials from members that highlight new tech tools · Subscribe to other library related channels – will help increase the number of subscribers to LITA’s channel · Send "Friend Requests" on YouTube · Allow friends to post comments on LITA’s Channel wall ALA Connect Suggestions: · Use Flickr gadget to show photos from conferences · Use Delicious gadget to share LITA’s favorite websites · Share updates about conferences · Divisions and interest groups can share updates, meet with members and post documents for collaborating on projects Image Sources: http://www.fredcavazza.net/2008/06/09/social-media-landscape/ · http://socialmediasc.files.wordpress.com/2009/06/personal-brand.jpg