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Slide 1: Burlington Hotel, Dublin, April 22nd 2009
Slide 2: Business Blogging – a Case Study Aedan Ryan PuddleDucks.ie PuddleDucks.ie
Slide 3: PuddleDucks       Founded in 2005 Website: www.puddleducks.ie Main sales channel: Online Sales to Irish Market Market: Waterproof Clothes for Children Expanded to Outdoor Clothing for Adults in 2007 Sales increasing year on year since launch PuddleDucks.ie
Slide 4: PuddleDucks PuddleDucks.ie
Slide 5: PuddleDucks Blog – How we Started  Attended Business Blogging Course  Kept blog Private at first and got feedback from friends/family  Engaged with Other Blogs – Add Comments  Took the plunge and went live in July 2008 Logistics  Use WordPress  Blog 2-3 times a week  5-6 hours a week PuddleDucks.ie
Slide 6: Why we Blog  Credibility  Community  Networking  Find-ability  Sales PuddleDucks.ie
Slide 7: Credibility  Put human face to business  Reassure potential customers that you are a trustworthy business to deal with  Statistic: 83% of SMEs are vetted online before a potential customer contacts them  Source: Amarach 2009 PuddleDucks.ie
Slide 8: Community  Word of Mouth Referrals  Build Online Community of Customers  Post photos of customer’s children wearing their PuddleDucks with recommendation from mums / dads customers / demographic  Write posts of interest to our PuddleDucks.ie
Slide 9: Networking with Peers  Share information with network about online marketing, social networking and technical ideas. PuddleDucks.ie
Slide 10: Find-ability  Search engines like Blogs – constantly changing content  Blogs can be indexed within hours  Search for “puddleducks.ie” on Google 42 of first 100 listings are connected to the Blog – either directly or indirectly. PuddleDucks.ie
Slide 11: Sales  Information on New Products  Information on Special Offers PuddleDucks.ie
Slide 12: Spreading the word  Blog posts automatically feed to:  Facebook Fan Page  IGOpeople  LinkedIn  IrishBlogs.ie  Irish Internet Association Manual Feed for some Posts to:  Twitter PuddleDucks.ie
Slide 13: In Summary … Business Blogging is …  Easy (to start)  Effective  Enjoyable  Evolving PuddleDucks.ie
Slide 14: Thank You  Connect at:  Email: aedan@puddleducks.ie  Twitter: @puddleducks  LinkedIn: Aedan Ryan  IGOPeople: PuddleDucks PuddleDucks.ie