Location Based Marketing is just beginning to go mainstream. This article helps you understand and cash in on this revolutionary new marketing technique.
Location based marketing (LBM) is an excelle (more)
Location Based Marketing is just beginning to go mainstream. This article helps you understand and cash in on this revolutionary new marketing technique.
Location based marketing (LBM) is an excellent way to reach out to shoppers and consumers who are on-the-go. What makes LBM so attractiveness is that it costs very little to launch and run, while retaining the potential to generate large revenues in a relatively short period of time.
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Slide 1: • The Social Shift...
New Title-Mobile Commerce SOCIAL SMOCHIAL
– Interuption marketing is dying...
MATTHEW LEDFORD TWITTER: @MATTLEDFORD
WHAT IS THE BIG D?
Slide 2: PROJECT
Savior or #Timesuck
JULY 11 2010
DATE
Who doesn’t have info overload?
CLIENT
MATT LEDFORDFASTPIVOT
Slide 3: GET SOCIAL IN 10MIN
WHY? HOW: THE PHASES/TOOLS & TACTICS CASES: USER GENERATED CONTENT
Slide 4: WHY SOCIAL?
Where do your customers spend most time? time? Where is the Return on Investment (ROI) Greatest?
Slide 6: Facebook
What is not to like about LIKE!?! Feeding links into Facebook!
Slide 7: PROJECT
Facebook Stores?
JUN 2010
CLIENT
DATE
Gundogsupply by single feed
SINGLEFEED/GUNDOGSUPPLY
Slide 9: Twitter
Dell Perfect for Woot.com Listening for Customer Service and Customer Relationship Mgt aka “Social CRM” Comcast BestBuy
Slide 10: FourSquare
Now on Main Street Herd instinct
Slide 11: Shared LifeStream
Six degrees is now Six Pixels of Separation: Connected Sync and Asynch
Slide 12: WHEN N HOW SOCIAL?
Dedicated Focus to Listen First Engage Diplomatically Be prepared to give before you get
Slide 13: ARE YOU READY?
Listen first...
“Seek first to understand, then to be understood.” Steven Covey
Slide 14: HOW FAST IS WORD OF MOUTH NOW?
Click speed of light Persists via social search
Slide 15: MORE VOCAL, MORE SOCIAL MORE MOBILE
Cases: YouthMinistry.com Commerce Community WorldSoccershop.com Fans HockeyMonkey.com User Generated Content
Slide 16: TIME ON FACEBOOK EXCEEDS TIME SPENT ON GOOGLE. REVIEWS MATTER ONSITE AND OFF...
Online Real Estate
Location, Location, Location
Slide 17: PROJECT
WORLD SOCCER SHOP
140K+ FACEBOOK FANS
6/9/2010
CLIENT
DATE
WORLDSOCCERSHOP.COM
Slide 18: PROJECT
Hockeymonkey
2010
CLIENT
DATE
youtubeuser generated content
MONKEYSPORTS.COM
Slide 19: PROJECT
YOUTHMINISTRY.COM
MAY 2010
CLIENT
COMMERCE COMMUNITY PORTAL:USER GEN CONTENT
DATE
GROUP PUBLISHING
Slide 20: DONT EMAIL ME... SMS OR #FB ME SMS OR #FB ME
Don’t clutter my inbox. I may not have one... GENERATIONS ARE DIFFERENT WITH SMS, PRIVACY
Slide 21: THANK YOU!
MATTHEW LEDFORD, PRESIDENT MATT@FASTPIVOT.COM TWITTER: @MATTLEDFORD @FASTPIVOT ECOMMERCEBLOG.FASTPIVOT.COM
