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Slide 1: Using Inbound Marketing to Generate High Quality Leads Joel Norton Boost Marketing @BoostHQ @BoostHQ http://www.flickr.com/photos/muhammadahmed/555188562 © Boost Marketing 2011 #WebForward
Slide 2: Nobody Likes to be Interrupted. @BoostHQ © Boost Marketing 2011 2 #WebForward
Slide 3: Marketing has Changed. @BoostHQ #WebForward © Boost Marketing 2011 3
Slide 4: Inbound Marketing Software @BoostHQ #WebForward © Boost Marketing 2011 4
Slide 5: Generate 40,000 Leads Per Month •  2007 –  5 Beta Customers –  5 Employees –  60 Leads per Month •  2011 –  4,500 Customers –  200 Employees –  40,000 Leads per Month 5 © Boost Marketing 2011
Slide 6: Over 2M Unique Visitors Per Month 6 © Boost Marketing 2011
Slide 7: Social Media Reach 135,000+ Twitter + Facebook + LinkedIn HubSpot 135,678 Salesforce 56,299 7 © Boost Marketing 2011
Slide 8: Truckloads of Content… Over 7,000,000 Views 1,600 Blog Posts 200 YouTube Videos 100 Webinars 260 Presentations © Boost Marketing 2011 150 Podcasts 8
Slide 9: Converting Traffic into Leads 9 © Boost Marketing 2011
Slide 10: Converting Traffic into Leads 10 © Boost Marketing 2011
Slide 11: Supply Chain Management Software Vendor @BoostHQ #WebForward © Boost Marketing 2011 11
Slide 12: Increased Traffic and Conversion •  2.7x Increase in Traffic to Kinaxis.com •  3.2x Increase in Conversions (leads) •  5.3x Increase in Traffic to Blog •  6x Increase in Registered Community Members –  Over 2,300 registered members (35% increase since Jan10) 12 © Boost Marketing 2011
Slide 13: Double-Digit Subscription Growth •  RapidResponse (SaaS product) Grown to 30,000 Users… and counting 13 © Boost Marketing 2011
Slide 16: @BoostHQ #WebForward
Slide 17: Content as Lead Generation @BoostHQ http://www.flickr.com/photos/mc-q/1425923608/ © Boost Marketing 2011 17 #WebForward
Slide 18: http://www.flickr.com/photos/angelinawb/2289527632/ Improve Your Chances of Being Found @BoostHQ © Boost Marketing 2011 18 #WebForward
Slide 19: Build Assets for Your Business. @BoostHQ http://www.flickr.com/photos/1000photosofnewyorkcity/5550307609/ © Boost Marketing 2011 19 #WebForward
Slide 20: Social Media Makes it Easier for People to Refer You @BoostHQ http://www.flickr.com/photos/viggum/2417446372/ © Boost Marketing 2011 20 #WebForward
Slide 21: http://www.flickr.com/photos/bloomgal/2548676018/ Be More Likeable @BoostHQ © Boost Marketing 2011 21 #WebForward
Slide 22: The Whole is Greater Than the Sum of the Individual Parts CONTENT Blogs, Articles, Reports, White Papers, Ebooks, Presentations, Events, Videos, Podcasts SEO Keyword-rich Content, On-page Elements, Links and Off-page Elements SOCIAL MEDIA Blogs, twitter, Facebook, LinkedIn, Forums and Reviews @BoostHQ #WebForward © Boost Marketing 2011 22
Slide 23: Don’t Get Left Behind. Shift Your Focus to the New Way of Inbound Marketing. @BoostHQ © Boost Marketing 2011 23 #WebForward
Slide 24: http://www.flickr.com/photos/sharynmorrow/248647126/ Joel Norton Chief Strategy Officer Boost Marketing Connect with me here: Phone: 02 9949 7373 Mobile: 0438 355 018 Email: joel@boosthq.com.au www.BoostMarketing.com.au www.BoostMarketing.com.au/blog http://twitter.com/BoostHQ http://au.linkedin.com/in/joelsnorton @BoostHQ #WebForward © Boost Marketing 2011 http://www.facebook.com/BoostMarketing 24