Hide Notes 

Slide 1: How Can I Get into a Wholesale Jewelry Business Excited about launching your new wholesale jewelry business? You should be. Being enthusiastic is a great way to approach a new business. Remember, though, while success won't happen overnight, a wholesale jewelry business can be lucrative. Why? Because you'll be selling jewelry to retailers and other entities, who want to buy quantities of jewelry at one time to then resell to their customers for a profit. When they invest in your wholesale jewelry, they'll pay you upfront. With a bit of hard work, time, great customer service skills and determination, you should achieve the success you're striving for. The following advice will help you start a successful wholesale jewelry business. Apply for a tax ID number. Many companies will ask for this number before they'll allow you to purchase jewelry in bulk, become a distributor or become a dealer 1. Create a marketing plan. Start with your target audience, the people you'll market your wholesale jewelry business to (children, adults, retailers, men, women, etc.). Along with your marketing plan include an advertising budget. In other words, decide how much you can afford to spend each month on advertising. Step 3 3. Determine where you'll get your jewelry. Will you create it yourself? Do you plan to buy jewelry in bulk, resell it and mark up the price a bit so you can profit? Will you pay someone to make the jewelry for you? Contact companies to become a jewelry distributor or dealer (whichever they offer). You can find companies that accept distributors and dealers through a simple Google search. Search for terms such as "become a jewelry distributor," "jewelry distributors wanted" and "jewelry dealers wanted." 4. Build a Web site so you can sell your jewelry to a much larger customer base. In addition to a Web site, start a jewelry-related blog to help increase your sales and build loyalty with potential customers. Your blog could include one or more of the following: your sales, latest jewelry trends, jewelry crafts, latest jewelry news, your bestselling jewelry for the upcoming holiday, etc. Make sure there's a link near the top of your blog to your wholesale jewelry business Web site. 5. Sign up for a mailing list provider, create a free newsletter through that provider, place the code for the sign-up form on your Web site, and then start building your mailing list. You can send a monthly, weekly or 2.
Slide 2: daily newsletter to all of your subscribers, letting them know about your sales, specials, freebies, bestsellers, etc. Not sure what mailing list provider to choose? Let me recommend Vertical Response (see Resources for link), my mailing list provider. With Vertical Response, you'll get some great features and you pay only when you send your newsletters and announcements. 6. Refer back to your marketing plan to begin advertising your wholesale jewelry business to your target audience list. Begin by creating flyers and hanging them around your community. Next, send a press release to local and online media to let them know about your new wholesale jewelry business. Happy selling!