Social Software at work

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Slide 1: Social Software at work Dave Johnson Monday, March 16, 2009 Slide 2: About me... Monday, March 16, 2009 Slide 3: About me... • Triangle native Monday, March 16, 2009 Slide 4: About me... • Triangle native • Started career in GIS and then dev tools Monday, March 16, 2009 Slide 5: About me... • Triangle native • Started career in GIS and then dev tools • Created Roller in spare time Monday, March 16, 2009 Slide 6: About me... • Triangle native • Started career in GIS and then dev tools • Created Roller in spare time • Worked at Sun, took Roller to Apache Monday, March 16, 2009 Slide 7: About me... • Triangle native • Started career in GIS and then dev tools • Created Roller in spare time • Worked at Sun, took Roller to Apache • Architect for ill-fated Sun SocialSite Monday, March 16, 2009 Slide 8: About me... • Triangle native • Started career in GIS and then dev tools • Created Roller in spare time • Worked at Sun, took Roller to Apache • Architect for ill-fated Sun SocialSite • What’s next... Monday, March 16, 2009 Slide 9: Monday, March 16, 2009 Slide 10: Monday, March 16, 2009 Slide 11: Agenda Monday, March 16, 2009 Slide 12: Agenda • Social Software? Monday, March 16, 2009 Slide 13: Agenda • Social Software? • Blogs and wikis at work Monday, March 16, 2009 Slide 14: Agenda • Social Software? • Blogs and wikis at work • Social Networking at work Monday, March 16, 2009 Slide 15: Agenda • Social Software? • Blogs and wikis at work • Social Networking at work • How I use Social Software Monday, March 16, 2009 Slide 16: Agenda • Social Software? • Blogs and wikis at work • Social Networking at work • How I use Social Software • Emerging Standards (if we have time) Monday, March 16, 2009 Slide 17: Agenda • Social Software? • Blogs and wikis at work • Social Networking at work • How I use Social Software • Emerging Standards (if we have time) • Q &A Monday, March 16, 2009 Slide 18: Social Software? my admittedly biased view Monday, March 16, 2009 Slide 19: The web is bloggy Monday, March 16, 2009 Slide 20: The web is bloggy Monday, March 16, 2009 Slide 21: The web is bloggy Monday, March 16, 2009 Slide 22: The web is bloggy Monday, March 16, 2009 Slide 23: The web is bloggy Monday, March 16, 2009 Slide 24: The web is bloggy Monday, March 16, 2009 Slide 25: The web is bloggy Monday, March 16, 2009 Slide 26: Rise of the social web 1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Monday, March 16, 2009 Slide 27: Rise of the social web 1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Monday, March 16, 2009 Slide 28: Rise of the social web Wikis Blogs 1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Monday, March 16, 2009 Slide 29: Rise of the social web blogger.com Wordpress JSPWiki LiveJournal Wikis Blogs 1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Monday, March 16, 2009 Slide 30: Rise of the social web blogger.com Wordpress JSPWiki LiveJournal Wikis Blogs RSS 0.9 RSS 1.0 RSS 2.0 AtomPub 1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Monday, March 16, 2009 Slide 31: Rise of the social web blogger.com Friendster MySpace Facebook Wordpress JSPWiki LiveJournal Wikis Blogs RSS 0.9 RSS 1.0 RSS 2.0 AtomPub 1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Monday, March 16, 2009 Slide 32: Rise of the social web blogger.com Friendster MySpace Facebook twitter Wordpress JSPWiki LiveJournal del.icio.us Flickr dopplr Wikis Blogs RSS 0.9 RSS 1.0 RSS 2.0 AtomPub 1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Monday, March 16, 2009 Slide 33: Rise of the social web blogger.com Friendster MySpace Facebook twitter Wordpress JSPWiki LiveJournal del.icio.us Flickr dopplr Wikis Blogs RSS 0.9 RSS 1.0 RSS 2.0 AtomPub 1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Monday, March 16, 2009 Slide 34: Rise of the social web blogger.com Friendster MySpace Facebook twitter Wordpress JSPWiki LiveJournal del.icio.us Flickr Any site! dopplr Wikis Blogs RSS 0.9 RSS 1.0 RSS 2.0 AtomPub 1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Monday, March 16, 2009 Slide 35: Blogs and wikis at work Monday, March 16, 2009 Slide 36: Blogs & wikis at work Blogs & wikis inside Monday, March 16, 2009 Slide 37: Blogs & wikis at work replace or augment existing content and knowledge management systems via IT department Monday, March 16, 2009 Slide 38: Blogs & wikis at work via grass-roots efforts they’re so easy to install and use that they grow like weeds Monday, March 16, 2009 Slide 39: Internal blog use cases • • • • • • Individual journal Group journal Status reports Manager pass-down Trip reports Lab notebook • • • • • CxO ﬁreside-chat Departmental newsletters Promoting internal efforts Publishing reports Publishing test results Monday, March 16, 2009 Slide 40: Internal wiki use cases • Collaborate on docs • • • • Proposals Speciﬁcations Detailed designs Requirements • • • • Project home pages FAQs How-to guides Content management Monday, March 16, 2009 Slide 41: Blogs & wikis outside Monday, March 16, 2009 Slide 42: Blogs & wikis outside markets are conversions again. join in or be left out Monday, March 16, 2009 Slide 43: Blogs & wikis outside trust your employees to share the cool things they are working on Policies on public discourse Monday, March 16, 2009 Slide 44: Monday, March 16, 2009 Slide 45: Monday, March 16, 2009 Slide 46: Blogs & wikis outside Beneﬁts to companies humanize the corporation, join the conversations and share the cool things that your company is working on Monday, March 16, 2009 Slide 47: Corporate approaches to external blogging Monday, March 16, 2009 Slide 48: Corporate approaches to blogging Encourage it Monday, March 16, 2009 Slide 49: Corporate approaches to blogging Help only VIPs do it Monday, March 16, 2009 Slide 50: Corporate approaches to blogging Help everybody do it: employee blogging Monday, March 16, 2009 Slide 51: Monday, March 16, 2009 Slide 52: Social networking still emerging at work Monday, March 16, 2009 Slide 53: What does Social Networking service provide • Proﬁles • Relationships • Activities • Shared applications • • Photo & video sharing Games, etc. Monday, March 16, 2009 Slide 54: Use cases for internal social networking • Enhanced corporate directory • With Proﬁle pages and Activities • Finding experts • Group and team building Monday, March 16, 2009 Slide 55: Approaches to internal social networking Monday, March 16, 2009 Slide 56: Approaches to internal social networks Build it yourself add proﬁles, ﬁends and activities to your existing corporate directory Monday, March 16, 2009 Slide 57: Approaches to external social networks Buy into a Social Software suite Blogs, Wikis, Social Networking and more in one integrated package from one vendor Monday, March 16, 2009 Slide 58: Monday, March 16, 2009 Slide 59: Monday, March 16, 2009 Slide 60: Monday, March 16, 2009 Slide 61: Monday, March 16, 2009 Slide 62: Use cases for external social networking • Joining the conversion, engaging customers • Make web sites more “sticky” and interesting • Deep personalization based on • • Detailed proﬁle information Groups and relationships Monday, March 16, 2009 Slide 63: External approaches to social networking Monday, March 16, 2009 Slide 64: Approaches to external social networks Hook into existing SNS sites develop applications that use the API such as Facebook, OpenSocial, Twitter, etc. Monday, March 16, 2009 Slide 65: Approaches to external social networks Bring existing SNS to your site Monday, March 16, 2009 Slide 66: Monday, March 16, 2009 Slide 67: Approaches to external social networks Build your own SNS site Monday, March 16, 2009 Slide 68: Approaches to external social networks Your Web Application SocialSite Server SocialSite Admin Console Your application's REST API OpenSocial /SocialSite REST API Persistent Social Graph SocialSite Face Widget SocialSite Proﬁle Widget SocialSite Gadgetizer Proxy SocialSite Friends Widget OpenSocial /SocialSite JSON-RPC API Gadget #1 Gadget #1 Social-enable your existing sites with Project SocialSite Monday, March 16, 2009 Slide 69: How I use social software at work Monday, March 16, 2009 Slide 70: How I use social software at work Twitter to chat with the world, colleagues and friends Monday, March 16, 2009 Slide 71: How I use social software at work Personal blog for technology explorations and promoting things Monday, March 16, 2009 Slide 72: How I use social software at work Group blog for product announcements and news Monday, March 16, 2009 Slide 73: How I use social software at work Wiki for feature proposals, designs and ad-hoc docs Monday, March 16, 2009 Slide 74: How I use social software at work Email for project management Ofﬁcial record of all: - Project related discussions - Changes to issue tracking system - Changes to source code - Changes to wiki Monday, March 16, 2009 Slide 75: How I use social software at work LinkedIn for business connections Monday, March 16, 2009 Slide 76: How I use social software at work Facebook for friends only Monday, March 16, 2009 Slide 77: How I use social software at work Instant messaging for closest co-workers and friends Monday, March 16, 2009 Slide 78: Emerging Social Software standards Monday, March 16, 2009 Slide 79: Emerging social software standards so you don’t have to remember so many passwords OpenID Monday, March 16, 2009 Slide 80: Emerging social software standards so sites can access your data on other sites OAuth Monday, March 16, 2009 Slide 81: Emerging social software standards standard way to develop applications for SNS sites OpenSocial Monday, March 16, 2009 Slide 82: Emerging social software standards Make the web into your social network FOAF + SSL Monday, March 16, 2009 Slide 83: Summary Monday, March 16, 2009 Slide 84: Summary • Blogs, wikis and feeds are widely used Monday, March 16, 2009 Slide 85: Summary • Blogs, wikis and feeds are widely used • Social networking is emerging Monday, March 16, 2009 Slide 86: Summary • Blogs, wikis and feeds are widely used • Social networking is emerging • Expect all this to change fast Monday, March 16, 2009 Slide 87: Summary • Blogs, wikis and feeds are widely used • Social networking is emerging • Expect all this to change fast • You can be that change Monday, March 16, 2009