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Partner Real Estate Presentation 

Partner Real Estate Presentation

 

 
 
Tags:  real  estate 
Views:  342
Published:  April 30, 2011
 
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Slide 1: Real Estate Mobile Marketing Your Audience Lives on Mobile Devices. Your Marketing Can Too.
Slide 2: Mobile Tag Opt-in Demo
Slide 3: What is Mobile Marketing • Mobile-friendly web pages for iPhones, Blackberries, G1s and flip phones • Register consumers to receive special offers and alerts via text message • Promote special events, discounts, updates and more • Build your customer list, engage them and drive traffic to your door
Slide 4: Mobile Consumer Trends • People are making cell phones a part of their everyday lives. • 86 % of the US population (13+) own a mobile device (m:metrics Aug 2007) • 39% of Adult cell phone subscribers use the Mobile Internet (Kelsey Group Oct 2008) • 30% of all consumers were interested in receiving permission based mobile coupon services. (Juniper Research in MMA industry review May 2008) • While 18-35 year old demographic is by far the heaviest users of text messaging and Mobile Internet browsing, older demographic users are rapidly becoming heavy users: o Age 35 - 44: Average 236 text messages per month (more text messages than phone calls) Age 45 - 54: Average 128 text messages per month (Average text message usage - Nielsen Mobile 2008) o
Slide 5: Real Estate - On the Mobile Web Live Demo: Text “home info” to 77950 Clicking the link in the text message will bring you to... Your mobile-friendly web pages http://realestateexample.info The mobile screen is tiny compared to PC monitors, plus mobile users expect a different style of info and mobilefriendly navigation Text messaging and mobile-friendly web pages work together to extend the effectiveness of your advertising
Slide 6: Optimized for Web and Mobile Search Even if you aren't actively conducting mobile marketing, people are trying to get to your web site via their mobile phones. Web & Mobile Search Engines PC Landing Page Mobile Landing Page
Slide 7: Real Estate Live Text Demos Try These Live Text Demos From Your Phone: • Text “home info” to 77950 for agent contact information • Text “home 231main” to 77950 for property information • Text “home join” to 77950 to get alerts of new properties, agent updates, home buying tips, or partner promotions
Slide 8: Why Mobile Marketing • Build a more valuable opt-in database o Use Text Response Codes (Mobile Tagging – see examples) in advertising and customer correspondence • Drive customer engagement o Send opt-in prospects advance notice and same-day text alerts of new offers or events. • Extend the value of offline and online marketing, promotional email and word of mouth o Make promotions, events, info and special offers viewable on all cell phones and smartphones
Slide 9: Further Discussion Slides • Ideas for how to use your mobile marketing capability • Marketing Case Study • Mobile marketing industry trends
Slide 10: What do customers need to know when they’re out? • • • • • • • Text Text Text Text Text Text Text INFO for Contact Info AGENTNAME for Agent Information HOURS for Open House Hours 123MAIN for Property Info COMMUNITY for community info FINANCE for Finance Info DIRECTIONS for how to get there
Slide 11: What Can I Offer on My Mobile Website? • • • • • • • • • • Contact Information Click to Call Directions/Maps Feature Properties Buyer Tips Seller Tips Mortgage Information Property Photos Open House Schedule Community Profile
Slide 12: How Can I Use Text Message Alerts to Drive Traffic? • • • • • • Listing Announcements Buyer Tips of the Week Seller Tips of the Week Mortgage/Partner Promotions Customer Appreciation Events Referral Promotions
Slide 13: Marketing Case Study Goal: To test expanding Ashley Furniture’s marketing reach to mobile users and put on a four-day “secret sale” to be announced only by SMS and email messaging. Result: SMS text recipients generated almost 8X more revenue per recipient than the email recipients Preparation Building the SMS Opt-In List - Total SMS Opt-Ins acquired during this period: 6,000 “These new forms of digital marketing via email and especially SMS have really impressed us out of the gate, and shown us a clear path to offset declining response rates and poor ROI in some of our other forms of advertising,” Free Gas Giveaway – Consumers were prompted to text GAS and DRIVE to a short code “We have been most surprised $500 Shopping Spree – With this campaign, the company also gathered demographic information on with the revenue generated from a simple 160-character its customers, adding to the database of people who ultimately received the Secret Sale coupons. Deployment Four-Day Secret Sale - Not enhanced by any other coinciding media announcements • 34,743 permission-based messages sent out o 28,743 emails o 6,000 SMS messages • Messages included digital coupons for furniture, accessories and mattresses text message with a sale offer. No doubt about it, this has been a game-changer for us,” Mr. Malouf continued. “With two simple SMS campaigns, we’ve generated over $100,000 in new business." Results 28,743 emails yielded $53,022 in revenues - $1.84 per email recipient 6,000 SMS messages yielded nearly $86,000 in revenues - $14.33 per SMS recipient Mobile Marketing Watch 2007 Campaign tools provided by Mobile Storm
Slide 14: Ad Agency Trends • Percent of agencies planning spending increases*  Online 67%  Mobile 50%  Cable TV 27%  Magazines 18%  Broadcast TV 13%  Newspapers 8% *Advertising Age survey Nov 2008
Slide 15: Market Trends: Mobile Content Publishing • Mobile Internet has reached a critical mass as a marketing medium • An $8 billion mobile content publishing market is forming which is the "mobile equivalent" of the current web.

   
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