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Slide 1: Sponsored by:
Slide 2: Overview • Benefits of Being Social • Burdens of Being Social • Social Trends • Why Be Social? Sponsored by:
Slide 3: Benefits of Being Social Sponsored by:
Slide 4: Benefits of Being Social Sponsored by:
Slide 5: Benefits of Being Social Carniv al C onn ection s Social Networking community. Bring family and friends together by helping to plan and manage cruise vacations. • eVite • ScrapBlog Partnership Sponsored by:
Slide 6: Benefits of Being Social Jo hn H eald’s Blo g John is Carnival’s Senior Cruise Director. • Social “Evangelist” • 3 Million Visitors • 25,000 comments P rove n Custome r I ntera ction Tool! Sponsored by:
Slide 7: Benefits of Being Social http://www.flickr.com/photos/carnivalcruiselines • 5 00 + p hotos http://www.youtube.com/user/CarnivalFunShips • 13, 5 00+ views http://twitter.com/CarnivalCruise • Over 1, 0 00 followers Sponsored by:
Slide 8: Benefits of Being Social Sponsored by:
Slide 9: Benefits of Being Social Nuts Ab out S outhwe st B log A team of 30 employee bloggers update website with new content daily. • 70,000 unique p/m • Customer communication • Poll / Feedback • ‘Social Dashboard’ 20 08 W inner Sponsored by:
Slide 10: Benefits of Being Social http://flickr.com/groups/southwestairlines/ 40 0 + Membe rs; 3 , 400 + item s http: //www. flic kr. com/photos/tag s/south westairlines/ 4, 5 00 + p hotos http://www.youtube.com/user/NutsAboutSouthwest 13 , 20 0+ v ie ws http://twitter.com/SouthwestAir Ove r 9 , 500 followe rs http://www.linkedin.com/companies/southwest-airlines 3, 0 00 ac tive em ploye es c onne cte d Sponsored by:
Slide 11: Benefits of Being Social Cu stomer Service & Transparency is DNA of Southw est. Social Media channels br ings br and to life! “Our brand is suited to social media because it’s a natural progression of our 37 year commitment of having authentic relationships and conversations with our customers” Jeremy Jameson, Corporate Strategist – Strategic Planning for Southwest Airlines Sponsored by:
Slide 12: Summary - Benefits of Being Social • Quick tur naround • Hitting a front page of major social video, news and bookmark sites will send you huge amounts traffic almost instantly. • Compatible with tr aditional Mar keting • No one says you have to approach and embrace Social Media marketing full on. Campaigns can be run along side traditional marketing and advertising. • The pow er of r ecommendation • Would you rather buy from a faceless company or from a company that people recommend? • Sidestepping ad blindness • As ad blindness increases, social media marketing has the potential to send visitors to your website without traditional advertising methods. Sponsored by:
Slide 13: Burdens of Being Social I dentifying bur dens of being Social Negative Comments Negative Viral Blog Multimedia Brand Jacking Sponsored by:
Slide 14: Burdens of Being Social Sponsored by:
Slide 15: Burdens of Being Social Know n Br ands affected by bur den of being Social Dell Motr in Comcast CNN Hitachi Exxon M obile AOL JC Penny JetBlue Louis Vuitton Starbucks Burger King Wholefoods Marvel Comics Taco Bell Target Sponsored by:
Slide 16: Burdens of Being Social Methods to Answer to Bur dens • Take It Seriously • Address th e negative fe edba ck wh en it i s j ust o ne l one cal l er/blo gger/com m e nte r - try to so lve h is sin gle proble m • Use the blogosphere • Any c onsum e r feedback to uch poi nt a s an ea rly w arni ng system . Tra ck sen ti m ent. Use m e asu re me nt too ls. • Talk back. Directly. • Blo gs have “co m m ents” , m ake you rs. Twe et bac k. Yo uTube respon se video back. Em ai l bac k. IM back. C al l bac k. • Proactive Consumer Touch • Adopt a process fo r perso nal con sum er tou ch that is pro active (thi nk “@ C om ca stcares” on Twi tter). O rga ni ze th e n ega ti ve senti m en t i nto m on thl y repo rts. Sponsored by:
Slide 17: Social Trends Pew Internet – Jan 14, 2009 Sponsored by:
Slide 18: Social Trends Conclusion • Social Web is Aging • Not ju st for youn g 1 8-24 dem o graphi c. O lder targe t dem ograph i c • Content Aggregation • Need fo r a c entral iz ed dashboard o f soci al cha nne ls for users. • The Social Evangelists • Reco gni ti on a nd orga ni zatio n of wh o i s th e bran d a dvo cate is or co ul d be. Em po werin g the m . • Measur ement Explosion • Soci al Medi a i s m easure able . Metric too ls beco m e m ore abun dant a nd i nte ll igen t. Sponsored by:
Slide 19: Why Be Social? Image credit - Jennifer Laycock Sponsored by:
Slide 20: Thank You Personal: www.cosguru.com twitter.com/cosguru Business: Email: cghiurau@bossdev.com